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All Journal EkoBis ( Ekonomi & Bisnis ) SOLUSI JASS (Journal of Accounting for Sustainable Society) Journal Economic Insights KENDALI: Economics and Social Humanities Jurnal Ekonomika dan Bisnis IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecopreneur : Jurnal Ekonomi dan Bisnis Islam KINERJA : Jurnal Ekonomi dan Bisnis
Putra, Gilang Kharisma
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Pengaruh Spiritual Branding, Consumer Protagonism Dan Integrated Marketing Communication Terhadap Keputusan Pembelian Astuti, Fitria Yuni; Putra, Gilang Kharisma
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 2 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the influence of spiritual branding, consumer protagonism, and integrated marketing communication in attracting consumer purchasing decisions muslim fashion shops were chosen as research objects because they sell religious clothes and knick-knack so that it is considered appropriate to be used as an object. Sampling using accidental sampling method, this method is a technique of determining sampling based on chance, that is, any consumer who meets the researcher by chance can be used as a sample. Obtained the number of sampling used in this study as many 203 respondent. Data were obtained by distributing questionnaires to consumers of muslim robes and clothing stores in kendal market directly to see respondents perceptions of spiritual branding, consumer protagonism, integrated marketing and purchasing decisions. The result showed that spiritual branding, consumers protagonism and integrated marketing communication statistically proved to have a positive and significant effect on consumer buying interest. The research result also prove that it simultaneously has a sig value of 0,000. The result indicate that the variables spiritual branding, consumer protagonism dan integrated marketing communication together are able to influence purchasing decision at the 1% level of confidence. In terms of R2 determination, the purchase decision variable can be explained by the spiritual branding, consumer protagonism and integrated marketing communication variable of 90,1% while the remaining 9,9% is explained by other variables not examined. Keywords : Spiritual Branding, Consumer Protagonism, Imc, Purchasing Decisions Abstrak Penelitian ini bertujuan menguji pengaruh consumer protagonism, spiritual branding dan integrated marketing communication dalam menarik keputusan pembelian konsumen Toko busana muslim dipilih menjadi objek penelitian karena menjual pakaian dan pernak-pernik yang religi sehingga dirasa tepat untuk dijadikan objek. Pengambilan sampel menggunakan metode Accidental sampling. Metode ini adalah teknik penentuan sampling berdasarkan kebetulan, yaitu siapa saja konsumen yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. didapatlah jumlah sampel yang digunakan dalam penelitian ini sebanyak 203 responden. Data diperoleh melalui pembagian kuesioner kepada konsumen toko gamis dan pakaian muslim di pasar kendal secara langsung untuk melihat persepsi responden mengenai spiritual branding, consumer protagonism, integrated marketing communication dan keputusan pembelian. Hasil penelitian menunjukan, secara statistik spiritual branding, consumer protagonism dan integrated marketing communication terbukti berpengaruh positif dan signifikan terhadap minat beli konsumen. Hasil penelitian juga membuktikan bahwa secara simultan memiliki nilai sig 0,000. Hasil tersebut menunjukkan bahwa variabel spiritual branding, consumer protagonism dan integrited marketing communication secara bersama-sama mampu mempengaruhi keputusan pembelian pada tingkat kepercayaan 1%. Secara determinasi R2, variabel keputusan pembelian dapat dijelaskan oleh variabel spiritual branding, consumer protagonism dan integrited marketing communication sebesar 90,1%. Sementara sisanya 9,9% dijelaskan oleh variabel lain yang tidak diteliti.Kata Kunci : Spiritual Branding, Consumer Protagonism, Imc, Keputusan Pembelian
Pengaruh Utaut2 Terhadap Loyalitas Muzakki Dalam Membayar Zakat Melalui Kepuasan Sebagai Variabel Mediasi Putra, Gilang Kharisma; Khafid, Abdul
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 01 (2024): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study aims to examine the influence of Utaut2 which is the ease of carrying out activities with the help of technology will affect the loyalty of muzakki. mediated by the variable of satisfaction loyal Muzakki will routinely give zakat, so that the funds collected will be more continuous and increase. This will certainly lead to the realization of a strong community because there is a cross-subsidy between the owner of the fund (muzakki) and the brothers and sisters who need a helping hand. In solving the above hypothesis, we use quantitative research methods. The experimental design was carried out in this study involving 68 students in the management study program of the Faculty of Economics and Business, Selamat Sri Kendal University who already have a fixed income. The students involved in this research have actively used e-banking facilities and are active in distributing zakat. They will be given a questionnaire questionnaire that they must fill out according to the actual situation. The questionnaire contains questions to see student perceptions related to the variables studied, namely Utaut2, Muzakki Satisfaction and Muzakki Loyalty with assessments carried out on a Likert scale. Referring to the results of the study stated that Utaut2 had a positive and significant effect on Muzakki loyalty, the Utaut2 variable had a positive and significant effect on Muzakki Satisfaction, the Muzakki Satisfaction variable had a positive and significant effect on the Muzakki Loyalty variable and the Muzakki Satisfaction variable proved to be able to mediate the relationship between Utaut2 and Muzakki Loyalty positively and significantly Keywords: Utaut2;Muzakki Satisfaction; Muzakki Loyalty Abstrak Penelitian ini bertujuan untuk menguji pengaruh Utaut2 yang merupakan kemudahan dalam menjalankan aktifikas dengan bantuan teknologi akan mempengaruhi loyalitas muzakki. dengan dimediasi variabel kepuasan Muzakki yang loyal akan rutin berzakat, sehingga dana yang dihimpun akan lebih continue dan meningkat. Hal ini tentunya akan menjadikan terwujudnya umat yang kuat karena ada subsidi silang antara pemilik dana (muzakki) dan saudara seiman yang membutuhkan uluran dana. Dalam memecahkan hipotesis diatas, kami menggunakan metode penelitian kuantitatif. Desain eksperimental dilakukan pada penelitian ini yang melibatkan 68 mahasiswa pada program studi manajemen Fakultas Ekonomika dan Bisnis Universitas Selamat Sri Kendal yang sudah berpenghasilan tetap. Para mahasiswa yang terlibat dalam penelitian ini telah aktif menggunakan fasilitas e-banking dan aktif dalam menyalurkan zakat. Mereka akan diberikan angket kuesioner yang harus mereka isi sesuai dengan keadaan yang sebenarnya. Kuesioner tersebut berisi pertanyaan untuk melihat persepsi mahasiswa berkaitan dengan variabel yang diteliti yaitu Utaut2, Kepuasan Muzakki dan Loyalitas Muzakki dengan penilaian dilakukan dengan skala likert. Merujuk hasil penelitian menyatakan bahwa Utaut2 berpengaruh positif dan signifikan terhadap loyalitas muzakki, variabel Utaut2 berpengaruh positif dan signifikan terhadap Kepuasan Muzakki, variabel Kepuasan Muzakki berpengaruh positif dan signifikan terhadap variabel Loyalitas Muzakki dan variabel Kepuasan Muzakki terbukti mampu memediasi hubungan Utaut2 dengan Loyalitas Muzakki secara positif dan signifikan. Kata Kunci : Utaut; Kepuasan Muzakki; Loyalitas Muzakki
Factors Affecting MSMEs' Interest In Using Sharia Crowdfunding Mediated By Perception Putra, Gilang Kharisma; Apriliyanto, Nanang
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 2 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i2.2168

Abstract

This study aims to analyze the influence of Sharia compliance, subjective norms, and knowledge on the interest of MSME actors in using Sharia crowdfunding mediated by perception. This study uses a quantitative approach with a population of 155,696 MSMEs in Kendal Regency. Sampling used a purposive sampling method with specific criteria, so a sample size of 97 MSME actors was obtained. The data source uses primary data obtained from questionnaires distributed via Google Forms. The study results indicate that Sharia compliance, subjective norms, and knowledge positively affect the interest of MSME actors in using Sharia crowdfunding. Sharia compliance and subjective norms have a positive effect on perception. However, knowledge does not affect perception. Then, perception cannot mediate the relationship between Sharia compliance, subjective norms, and knowledge with the interest of MSME actors in using Sharia crowdfunding. This study can provide insight into the relationship between Sharia compliance, subjective norms, and knowledge with interest and perception. This research can be a reference for future research and for Islamic financial institutions to increase the interest of MSMEs in using Islamic crowdfunding. It can also be more extensive in campaigning against usury, especially for MSME actors.
ANALISIS KEBANGKRUTAN DENGAN METODE SPRINGATE (STUDI KASUS PADA PT. PP PROPERTI TBK TAHUN 2020-2022) Putra, Gilang Kharisma; Khafid, Abdul; Hastuti, Erma Sri
Solusi Vol. 21 No. 3 (2023): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i3.7132

Abstract

Penelitian ini bertujuan mengukur potensi kebangkrutan perusahaan PT.PP Properti tbk ditengah kondisi pandemi yang memukul industri sektor properti, korupsi yang menyeret pimpinan perusahaan serta mendekati tahun politik di indonesia. Menggunakan data sekunder berupa laporan keuangan perusahaan tahun 2020,2021 dan 2022 yang diperoleh dari website PT.PP Properti tbk, www.IDX.com dan Investing.com. Menggunakan pendekatan metode penelitian kualitatif desktiptif untuk memberikan gambaran kondisi keuangan perusahaan ditengah badai yang menerpa. Untuk mengukur tingkat potensi kebangkrutan, atau mencari nilai S-Score digunakan metode springate. Hasil penelitian mengungkap, perusahaan PT.PP Properti berpotensi mengalami kebangkrutan dengan nilai S-Score sebesar -0,1057 pada tahun 2020, sebesar 0,3032 pada tahun 2021 dan sebesar 0,3232 pada tahun 2022. Ini mengindikasikan bahwa total aset lancar milik perusahaan properti plat merah tersebut tidak cukup kuat menopang hutang perusahaan.  
PENGARUH JUSTICE CLIMATE, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Khafid, Abdul; Putra, Gilang Kharisma
Solusi Vol. 21 No. 3 (2023): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i3.7176

Abstract

Penelitian ini bertujuan menguji pengaruh varibel justice climate, motivasi kerja dan disiplin kerja terhadap kinerja karyawan. Penelitian ini dilakukan pada karyawan perusahaan mikro di Kab. Kendal. Pengambilan sampel menggunakan metode purposive sampling, ini merupakan metode pengambilan sampel dengan teknik berdasarkan kriteria tertentu. Kriteria sampel pada penelitian ini yaitu para karyawan yang telah bekerja selama lebih dari 10 tahun. Jumlah sampel pada penelitian sebanyak 103 responden yang masuk ke dalam kriteria sampel penelitian. Data pada penelitian ini menggunakan data primer. Variabel independen pada penelitian ini meliputi: modal justice climate, motivasi kerja, dan disiplin kerja, sedangkan variabel dependen yaitu kinerja karyawan. analisis regresi linier yang diuji secara statistik melalui program SPSS. Terdapat beberapa tahap dalam metode analisis data, yaitu: 1) uji instrumen dengan menggunakan dua pengujian yaitu uji validitas dengan metode Confirmatory Factor Analysis (CFA) dan uji reliabilitas dengan metode Cronbach Alpha, 2) uji asumsi klasik (normalitas, multikolinieritas, dan autokorelasi), dan 3) uji hipotesis dengan menggunakan uji statistik parsial (uji t) dengan kriteria nilai α ≤ 0,05. Berdasarkan analisa dan perhitungan statistik, disimpulkan bahwa justice climate dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Sementara motivasi kerja secara statistik tidak ditemukan pengaruhnya terhadap kinerja karyawan 
PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. APF, TBK. Nurhidayah, Siti Abdillah; Lestari, Dyah Putri; Putra, Gilang Kharisma
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7240

Abstract

Era globalisasi, persaingan dalam dunia bisnis sangat cepat, sehingga organisasi dituntut untuk terus bekerja dengan keseriusan untuk mengimbangi daya saing organisasi yang sebenarnya. Kemampuan untuk mengoptimalkan SDM dan manajemen SDM sangat penting untuk setiap bisnis, termasuk pada PT. Asia Pacific Fibers (APF), Tbk. Sehingga, perlu penelitian ini perlu dilakukan untuk mengetahui variabel apa saja yang mampu berpengaruh terhadap kinerja karyawan. Penelitian ini dimaksudkan untuk mencari tahu sejauh mana dampak motivasi kerja, disiplin kerja, serta lingkungan kerja pada kinerja karyawan. Metode kuantitatif digunakan dalam penelitian ini. Data yang digunakan berupa data primer dengan cara menyebarkan kuesioner kepada karyawan bagian texturizing. Dimana populasinya adalah 133. Sedangkan sample yang digunakan adalah 100 responden. Metode sampling menggunakan purposive sampling. Pada penelitian ini data dikumpulkan menggunakan kuesioner dan diproses dengan SPSS 26. Temuan menunjukkan t motivasi kerja berdampak terhadap kinerja karyawan senilai 2.924. Secara langsung disiplin kerja berdampak terhadap kinerja karyawan senilai 4.867. Secara langsung lingkungan kerja berdampak terhadap kinerja karyawan senilai 2.926. Secara bersama-sama motivasi kerja, disiplin kerja, dan lingkungan kerja memiliki dampak terhadap kinerja karyawan senilai”31.302. Hasil Adjusted R2 senilai 0,479 menunjukkan besarnya pengaruh dari 3 variabel bebas secara bersama-sama senilai 47,9% dan sisanya senilai 52,1% merupakan variabel lain selain dalam penelitian ini.
PENGARUH WELLNES TOURISM EXPERIENCE TERHADAP TOURISM ENGAGEMENT MELALUI VARIABEL TOURISM INSPIRATION Putra, Gilang Kharisma
Solusi Vol. 22 No. 1 (2024): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i1.8314

Abstract

The aim of this research is to test whether wellness tourist expertise can create tourist engagement behavior. We also tried to add the tourist inspiration variable as a mediating variable.This research uses a quantitative research methodapproach. Using a purposive sampling method in the sampling technique, where the samples taken will later be filtered based on certain criteria. The sample criteria in this research are visitors to the Medini Kendal Regency tourist attraction who have visited more than 3 times. Based on these criteria, a sampling of 77 visitors was selected. This research uses primary data, where this data was obtained directly. Based on the table of hypothesis test processing results above, the relationship between the tourist wellness experience variable and tourist engagement is with a t statistic of 2.255 and a p value of 0.024. These results show that the wellness tourist experience variable has a positive and significant influence, the relationship between the tourist inspiration variable and tourist engagement with a t statistic of 6.717 and a p value of 0.000. These results show that the tourist inspiration variable has a positive and significant influence on tourist engagement. The relationship between the wellness tourist experience variable and tourist inspiration with a t statistic of 17.256 and a p value of 0.000. These results show that the wellness tourist experience variable has a positive and significant influence on tourist inspiration. The role of the tourist inspiration variable in mediating the relationship between the wellness tourist experience variable and tourist engagement with a t statistic of 5.965 and a p value of 0.000. These results show that tourist inspiration is able to mediate the relationship between the tourist wellness variable and the tourist engagement variable
PENGARUH HERDING DAN LITERASI KEUANGAN ATAS KEPUTUSAN INVESTASI DENGAN DIMODERASI VARIABEL RELIGIUSITAS Putra, Gilang Kharisma
Solusi Vol. 22 No. 2 (2024): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i2.9062

Abstract

This study aims to examine the influence of herding and financial literacy on investment decisions with religiosity as a moderation variable. Religiosity is the focus of this study which is expected to strengthen the relationship of financial literacy variables to investment decision variables and weaken the relationship of herding variables to investment decision variables. This is considered necessary because it is suspected that investors with aspects of good religiosity allegedly tend not to be speculative and prioritize rationality in their actions. The method used in this study is quantitative method with primary data. Using a purposive sampling approach. With the criteria, respondents must be students of the Faculty of Economics and Business, Selamat Sri University, Kendal regency who are taking investment and portfolio management courses, it was found that the sampling to be used in this study was 98 students. This study used two independent variables, one dependent variable and one moderating variable. Herding and financial literacy were chosen to be independent variables, investment decisions were chosen to be dependent variables while religiosity was chosen to be moderation variables. Data is processed using SEM analysis with smartPLS 4.0 application tools. The results of this study show that the two independent variables, namely financial literacy and herding, have a significant positive effect on investment decisions, while religiosity as a moderation variable has not been able to strengthen or weaken the relationship between exogenous and endogenous variables. 
Co-Authors Abdul Khafid, Abdul Astuti, Fitria Yuni Febriyanti, Verra Afni Fitroh, Rizka Daniati Hani, Umi Hastuti, Erma Sri Kristianingsih, Dian Lestari, Dyah Putri Nanang Apriliyanto Nurhidayah, Siti Abdillah Prasetyo, Ageng