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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business MUHARRIK: JURNAL DAKWAH DAN SOSIAL Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Wulandari, Charisma Dina
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Fenomena Buzzer Dalam Perspektif Komunikasi Politik Di Media Sosial Jelang Pemilu 2024 Wulandari, Charisma Dina
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 5 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v5i2.997

Abstract

Elections are an important moment in the democratic life of a country, where the people have the opportunity to elect its leader and deputy. In an increasingly advanced digital age, social media has become a significant platform in influencing public opinion and shaping political narratives. The rapid development of technology must also be accompanied by the character of social media users, so that the progress of the times will be in harmony. In order to receive and disseminate information through technology based on real facts. This study aims to provide a description of the phenomenon of spreading hoax news, namely buzzers ahead of the 2024 election from social media, as well as how to respond to the hoax news. This research method uses qualitative descriptive, where this method uses qualitative approach research methods in order to describe and see data and facts about hoaxes and how to overcome them. The result is if this cheap and easy technological advancement becomes a determining factor when accessing information and social media connoisseurs become smarter when using information, namely in understanding media literacy which is often considered as real truth news. The role of the government in controlling its dissemination is the existence of the right legal policy that has been regulated and listed in the ITE Law. The promotion procedure also reflects the homogenization (similarity) of characteristics between account holders and followers. Social unrest is caused by the rise of fake news in Indonesia. Social media users can respond to this by becoming social media users who are more wise and shrewd, and careful in disseminating information. Keywords: Buzzer, Hoax, Social Media; UU ITE.
Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4963

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4963

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Strategi Media Relations PT Kereta Api Indonesia (KAI Commuter) dalam Menangani Krisis Komunikasi Terkait Kasus Pelecehan Seksual Penumpang KRL di Jabodetabek Wulandari, Charisma Dina; Ayuningtyas, Fitria
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1279

Abstract

The purpose of this study is to determine whether the strategy of PT Kereta Api Indonesia Commuter (KAI Commuter) in improving public information facilities for sexual harassment cases on the Jabodetabek KRL is effective. The method used in solving this problem is the Descriptive Qualitative Method. with qualitative content analysis method. With 7 responses from KRL passengers in Jabodetabek who use KRL at least 2x in 1 week. Based on research using qualitative content analysis, it is found that PT Kereta Api Indonesia Commuter (KAI Commuter) uses a media relations strategy by hoping to reduce a lot of justification. This means that PT Kereta Api Indonesia Commuter (KAI Commuter) tends to try to take full responsibility for the occurrence of sexual harassment by confirming to the mass media and immediately taking action against the perpetrator and providing support to victims psychologically.
Pengaruh Audit Komunikasi Media Sosial Instagram @Kemenkominfo terhadap Kepuasan Pengguna Wulandari, Charisma Dina; Intyaswati, Drina
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.3928

Abstract

This research aims to find out whether communication on the social media Instagram @kemenkominfo has an effect on user satisfaction. This research used a sample of 50 @kemenkominfo Instagram users who communicated either via Instagram DM or the comments column. The indicators used in the communication variable are understanding, enjoyment, influence on attitudes, improved relationships and action. Indicators of user satisfaction variables are conformity to expectations, interest in revisiting and willingness to recommend. Using a Likert scale quantitative method and analyzed using Smart PLS 3.0. The results of this research state that communication has a positive effect on user satisfaction on Instagram @kemenkominfo, amounting to 69.5% of user satisfaction being influenced by communication variables, while the remaining 30.5% is influenced by other variables.
Disinformation on TikTok: Analyzing Hoaxes Surrounding the 2024 Indonesian Election Wulandari, Charisma Dina; Munadhil Abdul; Tayibnapis, Radita Gora; Muzykant, Valerii Leodonovic
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 2 (2025): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i2.10163

Abstract

This research investigates the dissemination of hoax content related to the 2024 Indonesian General Election (#Pemilu2024) on TikTok, highlighting the platform's role in the spread of disinformation. A mixed-methods approach was employed, combining a literature review with primary data collected from TikTok via web scraping and secondary data sourced from Turnbackhoaks.id and media reports. Content and message analysis, along with Naïve Bayes classification, were employed to investigate the types of hoaxes, their dissemination patterns, and audience responses. Data triangulation ensured validity and reliability. Findings revealed a concerning prevalence of political hoaxes, including black campaigns and attempts to manipulate public opinion, rapidly spread by TikTok's short-form video format. The Naïve Bayes method classified comments on #Pemilu2024 TikTok videos with an accuracy rate of 87.37%. After preprocessing, 414 comments were analyzed, comprising 127 negative, 237 positive, and 50 neutral comments. The Naïve Bayes method effectively predicts sentiment in TikTok comments related to #Pemilu2024. The analysis reveals that social media videos can easily influence the Indonesian people without verifying information on official websites.
Co-Authors Drina Intyaswati Fitria Ayuningtyas Muqsith, Munadhil Abdul Muzykant, Valerii Leodonovic Rulli Nasrullah Tayibnapis, Radita Gora