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All Journal El-HARAKAH : Jurnal Budaya Islam Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu Dakwah Komunikator Jurnal The Messenger EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia MUHARRIK: JURNAL DAKWAH DAN SOSIAL Komunika: Jurnal Dakwah dan Komunikasi
Rulli Nasrullah
Fakultas Ilmu Dakwah dan Ilmu Komunikasi UIN Syarif Hidayatullah, Jakarta
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KOMODIFIKASI WARGA DALAM RUANG CITIZEN JOURNALISM Nasrullah, Rulli
Jurnal Kawistara Vol 2, No 2 (2012)
Publisher : Sekolah Pascasarjana UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3554.029 KB)

Abstract

The citizen journalism has been inuenced not only by organization culture of media and news criteria, but also the position of citizens. This entire time citizens are merely a consumers and their position is passive to information produced by traditional media. With the emergence of citizen journalism, now the citizens not only become news consumers but also act as news producers and consumers at the same time (produsage). The commodication of citizen journalism is a phenomenon of counter commidication done by the companies of traditional media. This shown that there are symptoms of attracting each other in the room (market) of citizen journalism that the citizens do not always react passively to the exposure of media and become a commodity by traditional media companies or the advertiser, but they also commodify anything as whatever they want to reach. Thus, this research is a rebutting the denition of citizen journalism popularized by Curt Chandler and Jesse Hicks from Penn State University who said that citizen journalism is citizens activities in publishing a content because of their interest to a case without economic motive or personal gain.
SEMIOTIKA NARATIF GREIMASIAN DALAM IKLAN BUSANA MUSLIM Nasrullah, Rulli
Jurnal Kawistara Vol 3, No 3 (2013)
Publisher : Sekolah Pascasarjana UGM

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Abstract

Muslim Fashion has transformed to be cultural industry profitable financially. The flourish of Muslimfashion producers certainly needs business strategy to promote the products. Advertisement becomesone of promotional tools that can communicate product excellence. Moreover advertisement in massmedia gives space for producer to visualize image of product wanted especially when the advertisementis promoted in Muslim mass media. In semiotic tradition, advertisement does not only communicateproduct for sale but it has ideology constructed by both advertiser and advertising company in order toestablish in consumers’ thought including Muslim fashion that is no longer clothes for covering body inaccordance with Islamic syariah. Narrative semiotics can be understood as effort of recounting or rereada subject from overall text or message to view narrative or plot from signs in this case, it is advertisement.Advertisement basically is assumed as a narrative that tells certain meanings therefore advertisement iscreated also published through media in order to influence readers. In Greimas’ opinion, advertisementis considered as text that has actant that becomes model or subject organizing plot in a text as destinator/sender, receiver, subject, object and also adjuvant even traitor/resistor. By using Greimasian semiotic,this research reveals latent meaning inside Muslim fashion advertisement that shows Muslim fashionproduced by Muslim house especially ZeaTM Zenura brand basically not only just communicating Muslimfashion advertisement but also constructing myths that the fashion is Muslim fashion for family and verysuitable to wear in special events such as Muslim celebration day, Idul Fitri 1433 H
Komik sebagai Media Dakwah: Analisis Semiotika Kepemimpinan Islam dalam Komik “Si Bujang” Nasrullah, Rulli; Sari, Novita Intan
Jurnal Ilmu Dakwah Vol 6, No 1 (2012): Jurnal Ilmu Dakwah
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jid.v6i1.325

Abstract

Comics or cartoons are a kind of medium that can be used in dakwah. Through the comics, messages are represented by visuals which tend not to seem patronizing. One of the Islamic comic used as an example for this paper is the comic entitle "Si Bujang." By using the semiotics methods, this paper tries to strip the message what is implicit or explicit in the comic is aimed at the interpretation of propaganda messages about Islamic leadership. Overall, this paper assumes that the comic is one effective medium for the propagation of Islam through the game of visual signs.
Internet dan Ruang Publik Virtual, Sebuah Refleksi atas Teori Ruang Publik Habermas NASRULLAH, RULLI
Komunikator Vol 4, No 01 (2012)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Public sphere which is popularized by Habermas is a historical review of the critical discussions in response to the political realities which happened in the 18th century society. The emergence of the internet as new media gives broader transformation, both practically and theoretically, on how public sphere occurs in the virtual world. Characteristics of the internet as media, users who access it and the information which is distributed in virtual public sphere basically become a vital point to see what the real character of public sphere in the virtual world is. Keywords: public sphere, new media, network, information
Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4963

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Griefing emotions on Facebook wall: a visual multimodal dialogue from a semiotic technology perspective Nasrullah, Rulli; Kontu, Study Rizal L.; Murodi; Jumroni; Musyarrofah, Umi; Adi, Wasono
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13067

Abstract

The expression of grief has shifted from traditional face-to-face rituals to digital spaces. Social media provides features such as emojis, stickers, and GIFs, enabling users to express mourning visually and symbolically. This phenomenon illustrates how cultural and religious practices are transformed through technological mediation. The study aims to analyze how multimodal dialogue represents grief on Facebook and how meaning is constructed in digital mourning practices. The research applies a social semiotic approach with a semiotic technology method. Data were collected from grief-related posts and comments on the Facebook account @endah.sucipto. The analysis focused on two models of interaction: system–user and user–user. Each textual and visual element was examined through multimodal content analysis and interpreted using semiotic theory. The findings show that expressions of grief appear in three dominant forms: condolences, Qur’anic verses, and prayers for the deceased. Users also rely on emojis, reaction icons, stickers, and images to strengthen emotional expression. These multimodal practices integrate religious traditions and digital symbols, creating hybrid forms of mourning in online communities. Visual features such as GIFs and stickers are substitutes for nonverbal cues and add affective value to brief textual comments. This study contributes to communication and cultural studies by showing how social media functions as both a technological medium and a cultural arena. The results highlight the role of digital semiotics in rearticulating cultural symbols of grief. Future research may expand this inquiry by comparing digital mourning practices across platforms and cultural contexts.
Media Baru dan Potensi Terorisme Virtual Nasrullah, Rulli
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol. 1 No. 1 (2012): Empati Edisi Juni 2012
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v1i1.9768

Abstract

It is interesting to look at the Head of Criminal Investigation statement of the Indonesian National Police Commissioner General Ito Sumardi (Kompas, 22/9/2010), which warns that the crime of terrorism is closely related to ideology. Sociologist Van Dijk (1993) states that ideology is basically a mental system that is exchanged, represented both in the level of discourse and action to achieve certain goals or desires in a groups (defi ned as the system of mental representations and processes of group members). Why (technology) Internet so powerful in spreading the message of terrorism? First, the interaction happens on internet can be done anywhere and anytime. Second, Internet users in Indonesia, which is increasingly growing in number, allows access to the site or content to be easily obtained terrorism. Third, Internet medium provides access not only cheap but free. Fourth, the Internet allows anyone to construct new identity. In a fact proves that the identities of individuals in cyber world are individuals who have two possibilities, it could be the same or different identities as in the real world. Furthermore, the individual does not only have one identity per se on the internet, they could have multiple identities as well as different characteristics from each other. In according to Gilmore (1996), those on the Internet nobody knows you at all, not either knows your race or your sex. This is the opportunities that could be used by the perpetrators of terrorism to spread the ideology of terrorism and violence in the name of religion without worried their identity will be revealed. Key words: cybermedia, virtual terorism, internet, identity.
Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Aplifikasi Islam dalam Meme “Mengajak Nikah ke Kua” Nasrullah, Rulli
el Harakah: Jurnal Budaya Islam Vol 18, No 2 (2016): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/el.v18i2.3650

Abstract

The participation of social media users in online communication also encouraging the spread of the phenomenon of marriage in society including the reasons that sound cliche appears that  a satire and sarcasm meme of ”Mengajak Nikah ke KUA” appeared and distributed through social media and become a reflection from the real world in the virtual world . Through virtual ethnographic research with Analisis Media Siber level of technic, this article tries to trace the cultural artifacts of satire and values contained in the meme . Partisipasi pengguna dalam komunikasi online di media sosial juga merambah pada fenomena ajakan menikah di tengah masyarakat termasuk di dalamnya alasan-alasan yang terdengar klise yang muncul. Meme “Mengajak Nikah ke KUA” merupakan satire atau sindiran yang muncul dan terdistribusi melalui media sosial dan menjadi semacam cerminan dunia virtual yang berasal dari dunia nyata. Melalui riset etnografi virtual dengan teknik level Analisis Media Siber, artikel ini mencoba menelusuri artefak budaya tentang satire dan nilai-nilai yang terkandung dalam meme tersebut.
Knowledge, attitudes, and practices towards personal data protection in social media among Indonesian college students Nasrullah, Rulli; Purnamasari, Oktaviana; Patrianti , Tria; Sanjaya, Makroen; Lolombulan Kontu, Study Rizal; Jumroni
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.11648

Abstract

The issue of personal data protection on the internet has become a significant cause of concern for the Indonesian Government. Millions of people's data on private information has been leaked and traded on marketplace sites. Anticipating the same incident in the future, the Indonesian Government issued Regulation No. 27 of 2022 on Personal Data Protection. However, not all citizens are aware of the regulation. Taking data from 325 students at universities spread across Indonesia using quantitative analysis of knowledge-attitude-practice, this study shows how there is still a lack of understanding among citizens about personal data protection. It shows that citizens are still not worried about publishing their data on social media. Many respondents would still publish personal data on social media accounts and itt can be assumed that many still do not know the importance of protecting personal data and the possibility of misuse of information shared, and also do not understand the importance of protecting personal data uploaded on social media and the possibility of misuse of information.
Co-Authors Adi, Wasono Gustini, Dewi Rahmawati Jumroni Kontu, Study Rizal L. Lolombulan Kontu, Study Rizal Murodi Novita Intan Sari, Novita Intan Oktaviana Purnamasari Patrianti , Tria Sanjaya, Makroen Tayibnapis, Radita Gora Umi Musyarrofah Wulandari, Charisma Dina