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All Journal Jurnal KOMUNIKA El-HARAKAH : Jurnal Budaya Islam Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu Dakwah Komunikator EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Surya Masyarakat MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Surya Masyarakat Komunika: Jurnal Dakwah dan Komunikasi
Rulli Nasrullah
Fakultas Ilmu Dakwah dan Ilmu Komunikasi UIN Syarif Hidayatullah, Jakarta
Religion Arts Humanities Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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KOMODIFIKASI WARGA DALAM RUANG CITIZEN JOURNALISM Nasrullah, Rulli
Jurnal Kawistara Vol 2, No 2 (2012)
Publisher : Sekolah Pascasarjana UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3554.029 KB)

Abstract

The citizen journalism has been inuenced not only by organization culture of media and news criteria, but also the position of citizens. This entire time citizens are merely a consumers and their position is passive to information produced by traditional media. With the emergence of citizen journalism, now the citizens not only become news consumers but also act as news producers and consumers at the same time (produsage). The commodication of citizen journalism is a phenomenon of counter commidication done by the companies of traditional media. This shown that there are symptoms of attracting each other in the room (market) of citizen journalism that the citizens do not always react passively to the exposure of media and become a commodity by traditional media companies or the advertiser, but they also commodify anything as whatever they want to reach. Thus, this research is a rebutting the denition of citizen journalism popularized by Curt Chandler and Jesse Hicks from Penn State University who said that citizen journalism is citizens activities in publishing a content because of their interest to a case without economic motive or personal gain.
SEMIOTIKA NARATIF GREIMASIAN DALAM IKLAN BUSANA MUSLIM Nasrullah, Rulli
Jurnal Kawistara Vol 3, No 3 (2013)
Publisher : Sekolah Pascasarjana UGM

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Abstract

Muslim Fashion has transformed to be cultural industry profitable financially. The flourish of Muslimfashion producers certainly needs business strategy to promote the products. Advertisement becomesone of promotional tools that can communicate product excellence. Moreover advertisement in massmedia gives space for producer to visualize image of product wanted especially when the advertisementis promoted in Muslim mass media. In semiotic tradition, advertisement does not only communicateproduct for sale but it has ideology constructed by both advertiser and advertising company in order toestablish in consumers’ thought including Muslim fashion that is no longer clothes for covering body inaccordance with Islamic syariah. Narrative semiotics can be understood as effort of recounting or rereada subject from overall text or message to view narrative or plot from signs in this case, it is advertisement.Advertisement basically is assumed as a narrative that tells certain meanings therefore advertisement iscreated also published through media in order to influence readers. In Greimas’ opinion, advertisementis considered as text that has actant that becomes model or subject organizing plot in a text as destinator/sender, receiver, subject, object and also adjuvant even traitor/resistor. By using Greimasian semiotic,this research reveals latent meaning inside Muslim fashion advertisement that shows Muslim fashionproduced by Muslim house especially ZeaTM Zenura brand basically not only just communicating Muslimfashion advertisement but also constructing myths that the fashion is Muslim fashion for family and verysuitable to wear in special events such as Muslim celebration day, Idul Fitri 1433 H
Komik sebagai Media Dakwah: Analisis Semiotika Kepemimpinan Islam dalam Komik “Si Bujang” Nasrullah, Rulli; Sari, Novita Intan
Jurnal Ilmu Dakwah Vol 6, No 1 (2012): Jurnal Ilmu Dakwah
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jid.v6i1.325

Abstract

Comics or cartoons are a kind of medium that can be used in dakwah. Through the comics, messages are represented by visuals which tend not to seem patronizing. One of the Islamic comic used as an example for this paper is the comic entitle "Si Bujang." By using the semiotics methods, this paper tries to strip the message what is implicit or explicit in the comic is aimed at the interpretation of propaganda messages about Islamic leadership. Overall, this paper assumes that the comic is one effective medium for the propagation of Islam through the game of visual signs.
Internet dan Ruang Publik Virtual, Sebuah Refleksi atas Teori Ruang Publik Habermas NASRULLAH, RULLI
Komunikator Vol 4, No 01 (2012)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Public sphere which is popularized by Habermas is a historical review of the critical discussions in response to the political realities which happened in the 18th century society. The emergence of the internet as new media gives broader transformation, both practically and theoretically, on how public sphere occurs in the virtual world. Characteristics of the internet as media, users who access it and the information which is distributed in virtual public sphere basically become a vital point to see what the real character of public sphere in the virtual world is. Keywords: public sphere, new media, network, information
KONSTRUKSI IDENTITAS MUSLIM DI MEDIA BARU Nasrullah, Rulli
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 5 No 2 (2011)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.853 KB) | DOI: 10.24090/komunika.v5i2.172

Abstract

1n his book, The Question of Cultural Identity, Stuart Hall states that the inventions inthis modern era has brought a new development and transformed the concept of individualism.It deals with the concept of an individual as a subject and how the identity of an individualworks. In this modern era, there is a transformation among individuals by which they try tofree themselves from the traditions and social cultures that have restricted them. In fact, theconcept of individualism does not merely occur in this modern era but it had also occurred inpre-modern era. However, this term differs in its life, experience, and concepts.One of the characteristics of modernity which is supposed to change the existing socialstructure, according to Hall, is the invention and the development of machines and theinvention of internet which leads to virtual culture. One example is that the presence offacebook account of Everybody Draw Mohammed Day has resulted in a protest from Muslimsfrom all over the world. As a result, this protest has led to the presence of competitor sitesimilar to facebook. This fact shows that the expression of Muslim identity in virtual world orinternet plays an important role on the formation of self identity, which Michel Foucault calledthe formation of Muslim identity discourse.
Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4963

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Peningkatan Kompetensi Guru Produktif SMK: Pengembangan Video Interaktif dengan Aplikasi Capcut Syarifah, Liah Siti; Wijaya, Widia Murni; Rahyasih, Yayah; Setiawati, Fenty; Nasrullah, Rulli
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.263-276

Abstract

This community service activity aims to improve the knowledge and skills of Productive Teachers in Vocational High Schools in creating varied digital learning resources, especially interactive learning videos. Seminars, training, and mentoring activities were carried out on November 16-30, 2024 at Tunas Unggul School. Through a series of stages including planning, implementing seminars, workshops and mentoring and evaluation, the results showed a significant increase in teachers' understanding and skills regarding interactive learning videos. Teachers are able to integrate technology into learning effectively, in order to support the implementation of the Merdeka Curriculum. This is based on the results of the pre-test and post-test, namely the average score at the time of the pre-test was 70.40 and at the time of the post-test it increased by 89.60. This means that there has been a change and increase in participants' understanding of interactive learning videos. Furthermore, the N Gain Score of 0.67 is in the moderate category with a percentage of 66.67% which shows that community service activities in the form of seminars, training and mentoring have been quite effective. Furthermore, the results of the satisfaction questionnaire also showed that 92% of participants stated that the activities were carried out very well. Therefore, the sustainability of this program needs to be pursued through additional mentoring and training. This activity emphasizes the importance of a needs-based approach, ongoing support, and effective collaboration to help teachers improve the skills they need in the learning process that leads to improving the quality of education.Keywords: Capcut Application, Productive Teachers of Vocational Shools, Learning Media, Interactive Learning Videos
Peningkatan Kompetensi Guru Produktif SMK: Pengembangan Video Interaktif dengan Aplikasi Capcut Syarifah, Liah Siti; Wijaya, Widia Murni; Rahyasih, Yayah; Setiawati, Fenty; Nasrullah, Rulli
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.263-276

Abstract

This community service activity aims to improve the knowledge and skills of Productive Teachers in Vocational High Schools in creating varied digital learning resources, especially interactive learning videos. Seminars, training, and mentoring activities were carried out on November 16-30, 2024 at Tunas Unggul School. Through a series of stages including planning, implementing seminars, workshops and mentoring and evaluation, the results showed a significant increase in teachers' understanding and skills regarding interactive learning videos. Teachers are able to integrate technology into learning effectively, in order to support the implementation of the Merdeka Curriculum. This is based on the results of the pre-test and post-test, namely the average score at the time of the pre-test was 70.40 and at the time of the post-test it increased by 89.60. This means that there has been a change and increase in participants' understanding of interactive learning videos. Furthermore, the N Gain Score of 0.67 is in the moderate category with a percentage of 66.67% which shows that community service activities in the form of seminars, training and mentoring have been quite effective. Furthermore, the results of the satisfaction questionnaire also showed that 92% of participants stated that the activities were carried out very well. Therefore, the sustainability of this program needs to be pursued through additional mentoring and training. This activity emphasizes the importance of a needs-based approach, ongoing support, and effective collaboration to help teachers improve the skills they need in the learning process that leads to improving the quality of education.Keywords: Capcut Application, Productive Teachers of Vocational Shools, Learning Media, Interactive Learning Videos
Griefing emotions on Facebook wall: a visual multimodal dialogue from a semiotic technology perspective Nasrullah, Rulli; Kontu, Study Rizal L.; Murodi; Jumroni; Musyarrofah, Umi; Adi, Wasono
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13067

Abstract

The expression of grief has shifted from traditional face-to-face rituals to digital spaces. Social media provides features such as emojis, stickers, and GIFs, enabling users to express mourning visually and symbolically. This phenomenon illustrates how cultural and religious practices are transformed through technological mediation. The study aims to analyze how multimodal dialogue represents grief on Facebook and how meaning is constructed in digital mourning practices. The research applies a social semiotic approach with a semiotic technology method. Data were collected from grief-related posts and comments on the Facebook account @endah.sucipto. The analysis focused on two models of interaction: system–user and user–user. Each textual and visual element was examined through multimodal content analysis and interpreted using semiotic theory. The findings show that expressions of grief appear in three dominant forms: condolences, Qur’anic verses, and prayers for the deceased. Users also rely on emojis, reaction icons, stickers, and images to strengthen emotional expression. These multimodal practices integrate religious traditions and digital symbols, creating hybrid forms of mourning in online communities. Visual features such as GIFs and stickers are substitutes for nonverbal cues and add affective value to brief textual comments. This study contributes to communication and cultural studies by showing how social media functions as both a technological medium and a cultural arena. The results highlight the role of digital semiotics in rearticulating cultural symbols of grief. Future research may expand this inquiry by comparing digital mourning practices across platforms and cultural contexts.
Media Baru dan Potensi Terorisme Virtual Nasrullah, Rulli
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol. 1 No. 1 (2012): Empati Edisi Juni 2012
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v1i1.9768

Abstract

It is interesting to look at the Head of Criminal Investigation statement of the Indonesian National Police Commissioner General Ito Sumardi (Kompas, 22/9/2010), which warns that the crime of terrorism is closely related to ideology. Sociologist Van Dijk (1993) states that ideology is basically a mental system that is exchanged, represented both in the level of discourse and action to achieve certain goals or desires in a groups (defi ned as the system of mental representations and processes of group members). Why (technology) Internet so powerful in spreading the message of terrorism? First, the interaction happens on internet can be done anywhere and anytime. Second, Internet users in Indonesia, which is increasingly growing in number, allows access to the site or content to be easily obtained terrorism. Third, Internet medium provides access not only cheap but free. Fourth, the Internet allows anyone to construct new identity. In a fact proves that the identities of individuals in cyber world are individuals who have two possibilities, it could be the same or different identities as in the real world. Furthermore, the individual does not only have one identity per se on the internet, they could have multiple identities as well as different characteristics from each other. In according to Gilmore (1996), those on the Internet nobody knows you at all, not either knows your race or your sex. This is the opportunities that could be used by the perpetrators of terrorism to spread the ideology of terrorism and violence in the name of religion without worried their identity will be revealed. Key words: cybermedia, virtual terorism, internet, identity.
Co-Authors Adi, Wasono Jumroni Kontu, Study Rizal L. Liah Siti Syarifah Murodi Novita Intan Sari, Novita Intan Setiawati, Fenty Tayibnapis, Radita Gora Umi Musyarrofah Widia Murni Wijaya Wulandari, Charisma Dina Yayah Rahyasih, Yayah