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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal of Education, Social Studies, And Management (IJESSM)
Daulay, Fikri Afdillah
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The Influence Of Social Media On Radio Listener Loyalty Kustiawan, Winda; Hasibuan, Ahmad Aswari; Fitri, Amanda Syah; Hsb, Fajar Ramadhan; Daulay, Fikri Afdillah; Sitorus, Nadila Putri Br; Afriani, Rani; Padang, Ranto Pradana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.334

Abstract

This research aims to investigate the influence of social media on radio listener loyalty through a qualitative approach. In the digital era, social media has become an important tool for radio stations to interact with their listeners. This study uses qualitative methods with in-depth interview techniques and participant observation to collect data from 30 radio listeners who actively use social media. Data analysis was carried out using the thematic analysis method to identify emerging patterns and themes related to social media use and listener loyalty. The research results show that interaction via social media plays an important role in building and strengthening radio listener loyalty. Listeners who feel engaged and valued through interactive and communicative content on platforms like Facebook, Twitter and Instagram tend to have strong emotional ties to radio stations. These findings indicate that social media is not only a promotional tool but also a means of building a loyal community of listeners. The practical implication of this research is the importance of radio stations integrating social media strategies in their operations and marketing in order to maintain and increase listener loyalty. Further research is recommended to explore the specific role of different types of social media content in building listener loyalty.
Framing "Tindakan Tegas" dalam Pemberitaan Pembegalan di Kota Medan oleh Tribrata News Polrestabes Medan Kustiawan, Winda; Salsabila, Nadjwa; Hasanah, May; Daulay, Fikri Afdillah
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28572

Abstract

Artikel ini membahas pemberitaan tindakan tegas terhadap kejahatan begal di Kota Medan oleh Tribrata News Polrestabes Medan. Kejahatan begal yang meresahkan masyarakat mengakibatkan rasa tidak aman dan gangguan ketertiban umum. Penelitian ini menggunakan pendekatan kualitatif dengan analisis framing untuk memahami bagaimana media membingkai isu ini. Melalui pemilihan diksi dan struktur narasi, media memperkuat citra polisi sebagai pahlawan dan pelaku sebagai ancaman ekstrem. Temuan menunjukkan bahwa framing ini menghilangkan diskusi tentang hak asasi dan penyebab sosial kriminalitas, sehingga media kehilangan fungsi kontrol sosial dan hanya menjadi alat legitimasi kekuasaan.
The Influence Of Social Media On Radio Listener Loyalty Kustiawan, Winda; Hasibuan, Ahmad Aswari; Fitri, Amanda Syah; Hsb, Fajar Ramadhan; Daulay, Fikri Afdillah; Sitorus, Nadila Putri Br; Afriani, Rani; Padang, Ranto Pradana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.334

Abstract

This research aims to investigate the influence of social media on radio listener loyalty through a qualitative approach. In the digital era, social media has become an important tool for radio stations to interact with their listeners. This study uses qualitative methods with in-depth interview techniques and participant observation to collect data from 30 radio listeners who actively use social media. Data analysis was carried out using the thematic analysis method to identify emerging patterns and themes related to social media use and listener loyalty. The research results show that interaction via social media plays an important role in building and strengthening radio listener loyalty. Listeners who feel engaged and valued through interactive and communicative content on platforms like Facebook, Twitter and Instagram tend to have strong emotional ties to radio stations. These findings indicate that social media is not only a promotional tool but also a means of building a loyal community of listeners. The practical implication of this research is the importance of radio stations integrating social media strategies in their operations and marketing in order to maintain and increase listener loyalty. Further research is recommended to explore the specific role of different types of social media content in building listener loyalty.
Co-Authors Afriani, Rani Fitri, Amanda Syah Hasanah, May Hasibuan, Ahmad Aswari Hsb, Fajar Ramadhan Kustiawan, Winda Padang, Ranto Pradana Salsabila, Nadjwa Sitorus, Nadila Putri Br