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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal of Education, Social Studies, And Management (IJESSM)
Afriani, Rani
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Education Social Sciences Other

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The Influence Of Social Media On Radio Listener Loyalty Kustiawan, Winda; Hasibuan, Ahmad Aswari; Fitri, Amanda Syah; Hsb, Fajar Ramadhan; Daulay, Fikri Afdillah; Sitorus, Nadila Putri Br; Afriani, Rani; Padang, Ranto Pradana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.334

Abstract

This research aims to investigate the influence of social media on radio listener loyalty through a qualitative approach. In the digital era, social media has become an important tool for radio stations to interact with their listeners. This study uses qualitative methods with in-depth interview techniques and participant observation to collect data from 30 radio listeners who actively use social media. Data analysis was carried out using the thematic analysis method to identify emerging patterns and themes related to social media use and listener loyalty. The research results show that interaction via social media plays an important role in building and strengthening radio listener loyalty. Listeners who feel engaged and valued through interactive and communicative content on platforms like Facebook, Twitter and Instagram tend to have strong emotional ties to radio stations. These findings indicate that social media is not only a promotional tool but also a means of building a loyal community of listeners. The practical implication of this research is the importance of radio stations integrating social media strategies in their operations and marketing in order to maintain and increase listener loyalty. Further research is recommended to explore the specific role of different types of social media content in building listener loyalty.
Budaya “Healing” sebagai Respons Lingkungan Sosial Mahasiswa terhadap Stres Akademik Kustiawan, Winda; Ningsih, Sri Widya; Sitorus, Nadila Putri Br; Afriani, Rani
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Fenomena “healing” telah menjadi bagian integral dari budaya mahasiswa dalam merespons tekanan akademik yang meningkat. Penelitian ini bertujuan untuk mengkaji bagaimana budaya healing berperan sebagai mekanisme adaptif dalam lingkungan sosial mahasiswa, khususnya pada objek penelitian ini yakni mahasiswa Program Studi Komunikasi dan Penyiaran Islam (KPI) angkatan 2022 di Universitas Islam Negeri Sumatera Utara (UINSU). Dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dan observasi partisipatif terhadap 15 informan yang dipilih secara purposif. Hasil penelitian menunjukkan bahwa praktik healing yang dilakukan mahasiswa meliputi kegiatan seperti mengunjungi tempat wisata, nongkrong di kafe, mendengarkan musik, scroll TikTok, hingga kegiatan self-care seperti maskeran, membaca novel sambil ngopi. Praktik-praktik ini tidak hanya berfungsi sebagai strategi koping individu, tetapi juga memperkuat solidaritas sosial dan mempererat hubungan antar mahasiswa. Temuan ini sejalan dengan studi sebelumnya yang menekankan pentingnya pendekatan holistik dalam mengatasi stres akademik, termasuk melalui penguatan spiritualitas dan keterlibatan dalam aktivitas komunitas. Dengan demikian, budaya healing dapat dipahami sebagai respons kolektif yang efektif dalam menghadapi tantangan akademik di lingkungan perguruan tinggi.
Co-Authors Daulay, Fikri Afdillah Fitri, Amanda Syah Hasibuan, Ahmad Aswari Hsb, Fajar Ramadhan Kustiawan, Winda Laili Komariyah, Laili Ningsih, Sri Widya Padang, Ranto Pradana Sitorus, Nadila Putri Br Yulian Widya Saputra, Yulian Widya