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All Journal International Journal of Education, Social Studies, And Management (IJESSM) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Padang, Ranto Pradana
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Education Social Sciences Other

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The Influence Of Social Media On Radio Listener Loyalty Kustiawan, Winda; Hasibuan, Ahmad Aswari; Fitri, Amanda Syah; Hsb, Fajar Ramadhan; Daulay, Fikri Afdillah; Sitorus, Nadila Putri Br; Afriani, Rani; Padang, Ranto Pradana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.334

Abstract

This research aims to investigate the influence of social media on radio listener loyalty through a qualitative approach. In the digital era, social media has become an important tool for radio stations to interact with their listeners. This study uses qualitative methods with in-depth interview techniques and participant observation to collect data from 30 radio listeners who actively use social media. Data analysis was carried out using the thematic analysis method to identify emerging patterns and themes related to social media use and listener loyalty. The research results show that interaction via social media plays an important role in building and strengthening radio listener loyalty. Listeners who feel engaged and valued through interactive and communicative content on platforms like Facebook, Twitter and Instagram tend to have strong emotional ties to radio stations. These findings indicate that social media is not only a promotional tool but also a means of building a loyal community of listeners. The practical implication of this research is the importance of radio stations integrating social media strategies in their operations and marketing in order to maintain and increase listener loyalty. Further research is recommended to explore the specific role of different types of social media content in building listener loyalty.
Manajemen Produksi Siaran Pemberitaan Media Televisi Kustiawan, Winda; Aswari, Ahmad; Syafitri, Anggryani; Simanjuntak, Hary’s Hidayat Abdillah; Nurhayani, Nurhayani; Salsabila, Nadjwa; Padang, Ranto Pradana
PEMA Vol. 5 No. 1 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i1.699

Abstract

Manajemen penyiaran dimaksudkan agar media dan industri penyiaran dapat memaksimalkan tujuan dari penyiaran itu sendiri, yaitu memberikan informasi, memberikan pendidikan dan memberikan hiburan kepada masyarakat. Melalui manajemen penyiaran, diharapkan industri penyiaran dapat mengaktualisasikan setiap program dengan baik. Radio dan televisi yang termasuk sebagai media pers publik juga harus mengalami perkembangan dalam hal operasional, produksi atau program yang akan disampaikan kepada publik. Dengan adanya pembinaan dan pengelolaan, maka segala permasalahan yang akan menghambat kelancaran program akan teratasi. Pendekatan yang harus dilakukan juga sangat variatif, misalnya pendekatan dengan metode studi banding atau penataran dari segi sumber daya manusia atau fasilitas yang akan digunakan untuk mendukung kelancaran program khususnya program radio dan televisi.
The Influence Of Social Media On Radio Listener Loyalty Kustiawan, Winda; Hasibuan, Ahmad Aswari; Fitri, Amanda Syah; Hsb, Fajar Ramadhan; Daulay, Fikri Afdillah; Sitorus, Nadila Putri Br; Afriani, Rani; Padang, Ranto Pradana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.334

Abstract

This research aims to investigate the influence of social media on radio listener loyalty through a qualitative approach. In the digital era, social media has become an important tool for radio stations to interact with their listeners. This study uses qualitative methods with in-depth interview techniques and participant observation to collect data from 30 radio listeners who actively use social media. Data analysis was carried out using the thematic analysis method to identify emerging patterns and themes related to social media use and listener loyalty. The research results show that interaction via social media plays an important role in building and strengthening radio listener loyalty. Listeners who feel engaged and valued through interactive and communicative content on platforms like Facebook, Twitter and Instagram tend to have strong emotional ties to radio stations. These findings indicate that social media is not only a promotional tool but also a means of building a loyal community of listeners. The practical implication of this research is the importance of radio stations integrating social media strategies in their operations and marketing in order to maintain and increase listener loyalty. Further research is recommended to explore the specific role of different types of social media content in building listener loyalty.
Co-Authors Afriani, Rani Aswari, Ahmad Daulay, Fikri Afdillah Fitri, Amanda Syah Hasibuan, Ahmad Aswari Hsb, Fajar Ramadhan Kustiawan, Winda Nurhayani nurhayani Salsabila, Nadjwa Simanjuntak, Hary’s Hidayat Abdillah Sitorus, Nadila Putri Br Syafitri, Anggryani