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All Journal Journal of Electrical Engineering and Computer (JEECOM) International Journal of Education, Social Studies, And Management (IJESSM)
Lubis, Nurul Amanda Khairani
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Control & Systems Engineering Education Electrical & Electronics Engineering Energy Other

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Application of Product Branding to Increase the Effectiveness of MSME Marketing (Mangrove Drinks and Onion Chips) in Kwala Langkat Village Ramadhan, Achmad; Harahap, Ananda Aditya Sari; Lubis, Nurul Amanda Khairani; Andini, Rizka Tri; Sari, Anita Purnama; Aini, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.431

Abstract

In the era of globalization in marketing communications, there are many strategies that can be used, one of which is product branding, namely the strategy or process of building a unique identity and value for MSME products. So it can be differentiated from other competitors and attract consumer interest. This research article aims to analyze product branding in increasing the marketing effectiveness of MSMEs in Kwala Langkat Village. The results of this research show that the application of logos, slogans and product packaging has a big impact on sales of mangrove drink products and onion chips in Kwala Langkat Village; awareness of the residents of Kwala Langkat Village to play a full role in improving branding on products sold to become products that are ready to compete and attract consumers; Product branding is the right strategy and increases the effectiveness and competitiveness of MSMEs in Kwala Langkat Village.
A Product Recommendation-Based E-Commerce Application Using Collaborative Filtering at Izra Fashion Store Lubis, Nurul Amanda Khairani; Samsudin, Samsudin
Journal of Electrical Engineering and Computer (JEECOM) Vol 7, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jeecom.v7i2.13000

Abstract

Digital transformation in the world of trade has shifted to E-Commerce in order to increase market share and efficiency. Izra Fashion Store, which is engaged in selling hijab, currently still relies on social media for marketing and interaction with customers. Although this method is quite effective, a more structured solution is needed so that the sales process can run more optimally. The use of a marketplace platform such as Shopee is actually an option, but tight competition, the number of similar stores, and the difficulty of getting positive reviews in a short time make it difficult for small stores to build customer trust. Therefore, this study aims to build a website-based e-commerce equipped with a product recommendation feature using the Collaborative Filtering method. Researching it using quantitative methods with the help of a descriptive approach. Data was collected through data collection and analysis of user needs, which were then used to implement the Collaborative Filtering algorithm in the product recommendation system. This system is assisted by the PHP programming language and MySQL database. The research findings show that the system built is able to improve the customer shopping experience by providing product recommendations that are more in line with their preferences. In addition, this system also helps business owners manage product and transaction data in a more organized manner. Through the existence of this e-commerce platform.
Application of Product Branding to Increase the Effectiveness of MSME Marketing (Mangrove Drinks and Onion Chips) in Kwala Langkat Village Ramadhan, Achmad; Harahap, Ananda Aditya Sari; Lubis, Nurul Amanda Khairani; Andini, Rizka Tri; Sari, Anita Purnama; Aini, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.431

Abstract

In the era of globalization in marketing communications, there are many strategies that can be used, one of which is product branding, namely the strategy or process of building a unique identity and value for MSME products. So it can be differentiated from other competitors and attract consumer interest. This research article aims to analyze product branding in increasing the marketing effectiveness of MSMEs in Kwala Langkat Village. The results of this research show that the application of logos, slogans and product packaging has a big impact on sales of mangrove drink products and onion chips in Kwala Langkat Village; awareness of the residents of Kwala Langkat Village to play a full role in improving branding on products sold to become products that are ready to compete and attract consumers; Product branding is the right strategy and increases the effectiveness and competitiveness of MSMEs in Kwala Langkat Village.
Co-Authors Achmad Ramadhan Aini, Siti Andini, Rizka Tri ANITA PURNAMA SARI Harahap, Ananda Aditya Sari Samsudin Samsudin