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Application of Product Branding to Increase the Effectiveness of MSME Marketing (Mangrove Drinks and Onion Chips) in Kwala Langkat Village Ramadhan, Achmad; Harahap, Ananda Aditya Sari; Lubis, Nurul Amanda Khairani; Andini, Rizka Tri; Sari, Anita Purnama; Aini, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.431

Abstract

In the era of globalization in marketing communications, there are many strategies that can be used, one of which is product branding, namely the strategy or process of building a unique identity and value for MSME products. So it can be differentiated from other competitors and attract consumer interest. This research article aims to analyze product branding in increasing the marketing effectiveness of MSMEs in Kwala Langkat Village. The results of this research show that the application of logos, slogans and product packaging has a big impact on sales of mangrove drink products and onion chips in Kwala Langkat Village; awareness of the residents of Kwala Langkat Village to play a full role in improving branding on products sold to become products that are ready to compete and attract consumers; Product branding is the right strategy and increases the effectiveness and competitiveness of MSMEs in Kwala Langkat Village.
NILAI MINIMUM SPAN PELABELAN L(3,1) PADA GRAF HASIL OPERASI COMB ANTARA GRAF BINTANG DAN GRAF SIKLUS Aini, Siti; yulianti, kartika; S. Kusumah, Yaya
MATHunesa: Jurnal Ilmiah Matematika Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pelabelan pada graf hasil operasi comb antara graf bintang dan graf siklus (). Graf hasil operasi comb merupakan graf yang dibentuk dengan menggabungkan beberapa graf menjadi bentuk graf baru. Pelabelan merupakan salah satu jenis pelabelan pada graf yang melibatkan pemberian label pada simpul-simpul graf yang memenuhi aturan , jika dan , jika , untuk . Label terbesar dalam pelabelan graf disebut span. Untuk menentukan rumus dalam mencari nilai minimum span pelabelan pada graf , digunakan metode pendeteksian pola. Metode ini mencari pola nilai minimum label terbesar (span) untuk semua graf . Selanjutnya rumus tersebut dibuktikan secara matematis. Dari hasil penelitian ini, diperoleh nilai minimum span untuk pelabelan pada graf dengan dan , yaitu:
Application of Product Branding to Increase the Effectiveness of MSME Marketing (Mangrove Drinks and Onion Chips) in Kwala Langkat Village Ramadhan, Achmad; Harahap, Ananda Aditya Sari; Lubis, Nurul Amanda Khairani; Andini, Rizka Tri; Sari, Anita Purnama; Aini, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.431

Abstract

In the era of globalization in marketing communications, there are many strategies that can be used, one of which is product branding, namely the strategy or process of building a unique identity and value for MSME products. So it can be differentiated from other competitors and attract consumer interest. This research article aims to analyze product branding in increasing the marketing effectiveness of MSMEs in Kwala Langkat Village. The results of this research show that the application of logos, slogans and product packaging has a big impact on sales of mangrove drink products and onion chips in Kwala Langkat Village; awareness of the residents of Kwala Langkat Village to play a full role in improving branding on products sold to become products that are ready to compete and attract consumers; Product branding is the right strategy and increases the effectiveness and competitiveness of MSMEs in Kwala Langkat Village.
IMPLEMENTASI TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) DALAM INOVASI PEMBELAJARAN DIGITAL DI SMP SYUBBANUL WATHON TEGALREJO Aini, Siti Nur; Athi, Fina Umu Rif; aini, siti
Wahana Islamika Vol 11 No 2 (2025): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/nvee8z81

Abstract

This research examines the implementation of Information and Communication Technology (ICT) in digital learning innovations at SMP Syubbanul Wathon Tegalrejo. The study aims to evaluate how ICT can enhance educational practices, engage students, and improve learning outcomes. The methodology includes qualitative data collection through interviews with educators and students, as well as classroom observations. The results reveal that the integration of ICT in teaching methods significantly increases student motivation and participation. Various tools, such as online platforms and multimedia resources, are utilized to create a dynamic learning environment that caters to diverse learning styles. However, the study also identifies several challenges faced by the institution, including inadequate infrastructure, limited access to technology, and the necessity for ongoing professional development for teachers. Addressing these challenges is crucial for maximizing the benefits of ICT in education. The findings suggest that with proper training and resources, teachers can effectively harness ICT to facilitate collaborative learning and critical thinking among students. Furthermore, the research highlights the importance of continuous evaluation and adaptation of ICT strategies to meet the evolving needs of learners. In conclusion, the successful implementation of ICT in SMP Syubbanul Wathon Tegalrejo demonstrates its potential to transform traditional educational practices and foster an innovative learning culture.