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All Journal JIMEBIS Jurnal Ilmiah Basis Ekonomi dan Bisnis Islamic Business and Management Journal (IBMJ) Al-Mudharabah
Jalilah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Aspek Bauran Pemasaran Terhadap Perilaku Konsumen Pengguna Jasa J&T Express Kota Banda Aceh Marwiyati; Jalilah; Marlinda, Putri
Scientific Journal of Students Islamic Economics and Business Vol. 4 No. 1 (2023): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v4i1.310

Abstract

Changes in consumer lifestyles certainly have a big influence on the growth of online business in Indonesia, this development is the initial sequence for the growth of goods delivery services. One shipping expedition service company that is experiencing development is the J&T Express company. J&T Express helped establish its company in Banda Aceh, to face competition and maintain its credibility the company needs to optimize the implementation of marketing strategies including: brand image, service quality and price. The formulation of the problem and research objectives are to see how brand image, service quality, and price influence consumer decisions in using J&T Express services in Banda Aceh City partially and simultaneously. This research is a quantitative study, using primary data by distributing questionnaires to 153 respondents using a purposive sampling technique. Data analysis used in this research is multiple linear regression analysis. The results of the study show that partially and simultaneously brand image, service quality, and price have a significant effect on the decision to use J&T Express services in Banda Aceh City
Analisis Faktor Yang Mempengaruhi Pendapatan Sektor Pariwisata Di Kota Sabang Jalilah; Najmi, Ishtafan; Syariani, Ira
Scientific Journal of Students Islamic Economics and Business Vol. 3 No. 1 (2022): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v3i1.251

Abstract

The tourism sector is a sector that has the potential to be developed as a source of regional income. This is in line with what is stated in Law No. 10 of 2009 concerning tourism that the implementation of tourism is shown to increase national income in order to improve the welfare and prosperity of the people, expand and equalize business opportunities and employment opportunities, encourage regional development, introduce and utilize tourist objects and attractions. The existence of a fairly large tourism potential is expected to be a force to increase Regional Original Income, especially in the tourism sector. One area that has tourism potential is the City of Sabang which is marked by the declaration of the area as a tourist destination. The purpose of this study was to determine the effect of the number of tourists, the number of attractions, and the hotel occupancy rate on the income of the tourism sector in Sabang City. This study uses a quantitative approach through secondary data from 1999-2016. The results showed that the variables of the number of tourists, the number of attractions and the hotel occupancy rate simultaneously had a significant effect on the income of the tourism sector in Sabang City. Partially, the number of tourists has a negative and significant effect on the income of the tourism sector, the hotel occupancy rate has a positive and significant effect on the income of the tourism sector, while the tourism object variable has no significant effect on the income of the tourism sector in Sabang City.
Co-Authors Amanatillah, Dara Hery Widijanto Ida Friatna Inayatillah Djakfar Isnaliana Isnaliana Jariah Abu Bakar Maisanti Marlinda, Putri Najmi, Ishtafan Syariani, Ira Tajul Muna Raya Guna