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All Journal Jurnal Fokus Manajemen Jurnal Dehasen Mengabdi
Devi, Made Tiara
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sosialisasi Bahaya Gadget (Handphone) Bagi Anak-Anak Di Desa Air Petai Kecamatan Sukaraja Kabupaten Seluma, Bengkulu Devi, Made Tiara; Anggriani, Ida; Susanti, Neri; Febliansa, Rahman; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6557

Abstract

The use of information and communication technology in the world of education today is growing, one of them is the gadget (phone). Gadgets (phone) is one of the forms of information technology and communication that is constantly evolving from time to time. Excessive use of gadgets (mobiles) in children can have a negative impact on the growing children of primary school age, it does not exclude the possibility that will cause children to become personal closure due to the lack of social interaction. However, on the other hand, the use of information and communication technology is very beneficial for learning activities. In this case, it is necessary to have sufficient knowledge of the technology and how it is applied in everyday life. In this case, parental supervision is essential, because elementary school children usually have a high level of curiosity for new things.
The Influence Of Product Quality And Celebrity Endorsement On Consumer Purchase Intentions For Scarlett Skincare Products In Bengkulu City Devi, Made Tiara; Hanila, Siti; Abi, Yudi Irawan
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.7263

Abstract

The purpose of this research is to determine the influence of product quality and celebrity endorsements on consumer purchase interest in Scarlett skincare products in Bengkulu City. The sample in the study consisted of 100 respondents, data collection was carried out using a questionnaire, and the analysis method used was quantitative. The results of the regression analysis show Y = 2.182 + 0.028X1 + 0.010X2 + e.The t-test results obtained a significance value for the product quality variable (X1) of 0.000 < 0.05, meaning the product quality variable has an influence on the purchase intention variable. The t-test results obtained a significance value for the celebrity endorsement variable (X2) of 0.003 < 0.05, meaning the celebrity endorsement variable has an influence on the purchase intention variable. And from the f-test results, a significant f value of 0.000 < 0.05 was obtained, meaning that the product quality and celebrity endorsement variables simultaneously have an influence on the purchase intention of Scarlett
Co-Authors Abi, Yudi Irawan Febliansa, Rahman Hanila, Siti Ida Anggriani Neri Susanti Nia Indriasari, Nia