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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi
Marleza, Yozi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Pemasaran Usaha Mikro Kecil Dan Menengah Di Desa Taba Pasmah Kecamatan Talang Empat Kabupaten Bengkulu Tengah Purwasih, Ira; Nopriansyah, Sendi; Marleza, Yozi; Anggriani, Ida
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6631

Abstract

The Final Report of the Thematic KKN Group Work Program of Dehasen University Bengkulu in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency entitled "Strategies to Increase Sales of Micro, Small and Medium Enterprises in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency". This report discusses the marketing strategies implemented by Micro, Small and Medium Enterprises (MSMEs) in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency. In this report, the author identifies several problems faced by MSMEs, such as ineffective marketing strategies, limited access to market information, and fluctuations in raw material prices.To overcome these problems, the author recommends several strategies, such as improving product quality, implementing an effective delivery system, and improving communication with customers. This research is expected to contribute to the development of MSMEs in the area and improve the ability of businesses to market their products. In addition, this report is also expected to be a reference for other researchers who want to conduct similar research in the future.
Factors Affecting Consumer Satisfaction Using Mercure Bengkulu Hotel Services Marleza, Yozi; Soleh, Ahmad; Abi, Yudi Irawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7353

Abstract

Hotel is an accommodation service business in which there are elements of service, comfort, and lodging facilities needed for those who want lodging facilities for family and vacation purposes. This research was conducted at Mercure Bengkulu hotel, the sampling technique in this study used purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. The questionnaire was distributed to 99 respondents at Mercure Bengkulu hotel. The analytical tools used are validity test, reliability test, multiple linear regression, and coefficient of determination using IBM SPSS version 25. Hypothesis testing using the T test and F test. This type of research is quantitative, which is research that analyzes data quantitatively and then interprets a conclusion. In this study, the data sources used were primary data and secondary data. The purpose of this study is to test and analyze whether there is an effect of service quality, price and facilities on customer satisfaction using services of Mercure Bengkulu hotel. Y = 1.134+0.227 X1+0.488 X2 +0.242 X3+Ɛ. The results showed that Service Quality (X1) has a regression coefficient of 0.227, meaning that if the quality of service increases by 1, customer satisfaction will increase by 0.227. The regression coefficient is positive between service quality and customer satisfaction. Price (X2) is 0.488, which means that if the price increases by 1, customer satisfaction will increase by 0.488. The regression coefficient is positive between price and customer satisfaction. Facility (X3) is 0.242, which means that if the facility increases by 1, customer satisfaction will increase by 0.242. The regression coefficient is positive between facilities and customer satisfaction.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Ida Anggriani Nopriansyah, Sendi Purwasih, Ira