Jurnal Dehasen Mengabdi
Vol 3 No 2 (2024): September-Februari

Strategi Pemasaran Usaha Mikro Kecil Dan Menengah Di Desa Taba Pasmah Kecamatan Talang Empat Kabupaten Bengkulu Tengah

Purwasih, Ira (Unknown)
Nopriansyah, Sendi (Unknown)
Marleza, Yozi (Unknown)
Anggriani, Ida (Unknown)



Article Info

Publish Date
16 Sep 2024

Abstract

The Final Report of the Thematic KKN Group Work Program of Dehasen University Bengkulu in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency entitled "Strategies to Increase Sales of Micro, Small and Medium Enterprises in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency". This report discusses the marketing strategies implemented by Micro, Small and Medium Enterprises (MSMEs) in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency. In this report, the author identifies several problems faced by MSMEs, such as ineffective marketing strategies, limited access to market information, and fluctuations in raw material prices.To overcome these problems, the author recommends several strategies, such as improving product quality, implementing an effective delivery system, and improving communication with customers. This research is expected to contribute to the development of MSMEs in the area and improve the ability of businesses to market their products. In addition, this report is also expected to be a reference for other researchers who want to conduct similar research in the future.

Copyrights © 2024






Journal Info

Abbrev

jdm

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

Description

JDM received manuscripts in the field of community service including training, marketing, local food safety, Appropriate Technology (TTG), design, community empowerment, education for sustainable development, Technology Transfer, Globalization and Social Transformation, Competence and ...