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All Journal Jurnal Dehasen Mengabdi
Putri, Lidya Gustina
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Inovasi Pengolahan Daun Jambu Biji: Pelatihan Dan Pemberdayaan Ekonomi Masyarakat Hartati, Yeni; Alfajar, Muhammad Imam; Fitrah, Muhammad Idza Al; Susanti, Neri; Putri, Lidya Gustina
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6719

Abstract

This research aims to utilize guava leaves, which are rich in bioactive compounds, in making tea as a strategy for economic empowerment of communities in Bengkulu Province. This program involves direct community training in planning, production, and marketing of guava leaf tea. The research sample consisted of residents from five villages in Bengkulu Province, namely Cawang Lama Village, Batu Kalung, Pondok Kelapa, Tanjung Agung, and Air Cool, including around 350 participants who were actively involved in the training. This program integrates material selection, processing, packaging and product innovation. The results show that people not only gain new knowledge and skills but also open up economic opportunities through selling tea products that meet SNI standards. The novelty of this research lies in the development of a guava leaf tea product that is traditionally underutilized, offering sustainable economic and health opportunities for rural communities. This program successfully utilizes local natural resources to create high value-added products that offer significant health benefits and economic potential.
Solusi Pemasaran Pada Toko Bu Rani Untuk Meningkatkan Pendapatan Di Desa Kungkai Baru Kabupaten Seluma Irwanto, Tito; Prayogo, Catur Panggih; Afriani, Sulisti; Putri, Lidya Gustina; Melinda, Tri Febrina
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.673 KB) | DOI: 10.37676/jdm.v1i2.3008

Abstract

The purpose of this community service is to assist business actors in promoting SME products in Kungkai Baru Village. This method of community service activities begins with the preparation and field survey stages. This survey phase begins with direct discussions with the Head of Kungkai Baru village, Seluma sub-district, this aims to identify the needs, opportunities, and challenges faced by SME business actors. Then, the socialization and training stages are carried out by the team. At this stage there are five things that the service team does, namely (1) explaining how to make attractive products, (2) finding strategic locations for business actors (3) creating promotional content that is easy for customers to remember (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of this community service activity are as follows: The knowledge of the participants in this case the residents in the Paninggilan Utara Ciledug Village regarding marketing strategies before the PKM activities were mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was found that the participants' knowledge of marketing strategies after being delivered was increasing. Keywords : Marketing Strategy,small and medium enterprises.
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi MONEY LOVER Pada Usaha UMKM ES Jagung Next Level Saputra, Surahman Julizar; Febiliansa, M. Rahman; Fitriano, Yun; Putri, Lidya Gustina
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8737

Abstract

The development of technology is very influential on the development of technology today, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. Technology has changed business processes to be more efficient and effective so as to increase productivity and business growth. One of them is the development of micro, small. And medium (UMKM) which are already many in Indonesia, the background of the formation of UMKM in Indonesia is the rapid development of technology. One of the reasons we took the title “Digital financial preparation training using the money lover application at the next level corn ice UMKM business” is because the ice UMKM business has not used financial reporting records using digital applications. This implementation is carried out by means of socialization using the money lover application in the MSME Ice business.
Co-Authors Alfajar, Muhammad Imam Febiliansa, M. Rahman Fitrah, Muhammad Idza Al Fitriano, Yun Hartati, Yeni Melinda, Tri Febrina Neri Susanti Prayogo, Catur Panggih Saputra, Surahman Julizar Sulisti Afriani, Sulisti Tito Irwanto, Tito