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All Journal Jurnal Fokus Manajemen Jurnal Dehasen Mengabdi
Huda, Okta Nurul
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Cara Meningkatkan Keterampilan Dan Produktivitas Pekerja Pada Kebun Sayur Central Hidroponik Bengkulu Huda, Okta Nurul; Nasution, Suswati; Handayani, Sri; Hanila, Siti
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6781

Abstract

Agriculture plays an important role in the Indonesian economy, with vegetable plantations being key in meeting people's food needs. The city of Bengkulu, with its geographical potential and favorable climate, offers great opportunities to improve the skills and productivity of vegetable farmers. However, challenges such as limited access to modern technology, lack of technical knowledge, as well as climate change and market dynamics hinder the development of this sector. This research aims to explore strategies to improve the skills and productivity of vegetable farmers in Bengkulu City through education, training, introduction of the latest technology, and development of marketing networks. With a participatory approach involving local farmers, agricultural extension workers and agronomists, the proposed solutions are expected to be relevant and applicable. The research results show that improving skills, applying modern technology and good agricultural practices can significantly increase farmers' productivity and welfare. The implementation of this solution is expected to have a positive impact on the local economy and the sustainability of the agricultural sector in Bengkulu City.
Bay Tat Rika's Entrepreneurial Intention In The Governor's Patang Of Bengkulu City Huda, Okta Nurul; Anzori, Anzori; Yustanti, Nirta Vera
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.10810

Abstract

This study aims to describe the Entrepreneurial Intention of Bay Tat Rika in Pematang Gubernur, Bengkulu City. This study uses qualitative research. Qualitative research is a research method used to examine natural object conditions, where the researcher is the key instrument and the results of qualitative research emphasize more on meaning. The type of this research is descriptive qualitative. The results of this study are a small and medium enterprise engaged in the production of traditional cakes. Bay Tat Rika produces traditional cakes using quality ingredients. The production process is carried out manually using simple equipment. Good and consistent product quality makes Bay Tat Rika a consumer choice. Bay Tat Rika uses online marketing strategies to increase sales and expand market reach. Online marketing is carried out through social media such as Instagram and Facebook. Bay Tat Rika also collaborates with shops and cafes in Pematang Gubernur, Bengkulu City to increase sales.
Co-Authors Handayani, Sri Hanila, Siti Nasution, Suswati Nirta Vera Yustanti Tawakal, Anzori