Article Per Year (5 Year)
p-Index From 2021 - 2026
1.909
P-Index
This Author published in this journals
All Journal Jurnal Informatika dan Teknik Elektro Terapan Sinkron : Jurnal dan Penelitian Teknik Informatika JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Applied Data Sciences Instal : Jurnal Komputer Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Sarif, Muhammad Irfan
Unknown Affiliation
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Optimization of Instagram and TikTok Social Media to Help MSMEs Reach Generation Z Customers Silaban, Indra Marto; Sarif, Muhammad Irfan; Rambe, Rezkinah; Sitepu, Andri Ismail
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.108

Abstract

Generation Z represents a strategic market segment for Micro, Small, and Medium Enterprises (MSMEs) due to their high digital engagement and purchasing potential. Instagram and TikTok have emerged as dominant social media platforms among Generation Z, emphasizing visual storytelling, short-form video, and interactive content. This study aims to analyze the optimization of Instagram and TikTok as digital marketing tools to help MSMEs effectively reach Generation Z customers. A qualitative descriptive approach was employed through systematic literature review and observational analysis of MSME social media practices. The findings indicate that content creativity, algorithm-oriented features utilization, posting consistency, and audience interaction significantly influence engagement rates and brand awareness among Generation Z users. Furthermore, authentic storytelling and trend-based content enhance purchase intention and customer trust. This research contributes by providing a structured digital marketing framework tailored for MSMEs targeting Generation Z through social media platforms. The results are expected to support MSME digital transformation and sustainable competitiveness in the digital economy
Co-Authors Abidi, Mhd Ihsan Amir Saleh Badawi, Afif Dharshinni, NP Efendi, Syahril Eko Hariyanto Fadhillah Azmi, Fadhillah Hafni Hafni Hardinata, Rio Septian Haryanto, Hendrie Hasanah, Annisa Putri Herman Mawengkang Husniyyah, Ayu Muhammad Amin Muhridan, Arip Perangin-angin, Despaleri Poltak Sihombing Rambe, Rezkinah Ritonga, Ristra Sandra Rudi Hermawan S. Siburian, Ramli Saragih, Irfan Abadi Sari, Anisa Puspita Sembiring, Feby Wulandari Silaban, Indra Marto Sitepu, Andri Ismail Suherman Suteja, Ade Guna Syahputra, Muhammad Faisal Zulfahmi Syahputra Zuriansyah, Alvin