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All Journal Journal of Language Education Jurnal Konseling Pendidikan Islam
Satri Efendi, Ali
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Education Languange, Linguistic, Communication & Media Other

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FEATURES OF WORDS USED IN RESTAURANT MENUS: A Sociopragmatic Perspective Setya Budiasningrum, Retno; Suhardianto, Suhardianto; Setiawan, Jajang; Satri Efendi, Ali
Jurnal Konseling Pendidikan Islam Vol. 4 No. 2 (2023): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.2

Abstract

The culinary business has been growing so fast and competitively that it needs specific ways to attract customers. The food names, one thing people can directly see in restaurants or cafes, should be attractive and persuasive as they can be used as an indirect advertisement. This research aims at tracing the features of words used in naming foods for restaurant menus and how they fulfill the function of informing, attracting, and persuading customers. This study used a qualitative method to explore the naming of food on the menus of fifty restaurants in Malang, East Java, Indonesia. The finding showed the words related to the element of the ingredient were mostly found in the naming of dishes on the menus. There were food names consisting of only one feature of the word, such as Krengsengan, Lodeh, and Mendol, which were the traditional food names; however, there were also names that used a combination of those features.
Encouraging Creativity: Reading and Writing Short Stories Satri Efendi, Ali; yakub, Sudirman
JOLADU: Journal of Language Education Vol. 1 No. 1 (2022): JOLADU: Journal of Language Education, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.988 KB) | DOI: 10.58738/joladu.v1i1.13

Abstract

This article focuses on the use of short stories in the process of learning English for grade 6 students at Al Fath School Indonesia, especially in imrpoving reading and writing skill. Every year, Al Fath students take special training in writing short stories. They study plot structure diagrams and compare them with the short stories they read, then they write their own short stories. The results of the short stories that the children wrote were then analyzed and collected into an anthology book with ISBN. This article is expected to provide an overview and example for schools to encourage students' creativity in reading and writing activities
Co-Authors Jajang Setiawan Setya Budiasningrum, Retno Suhardianto, Suhardianto Yakub, Sudirman