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Destination Image of Tourist: Effect of Travel Motivation and Memorable Tourism Experience Dani Dagustani; Dwi Kartini; Yevis Marty Oesman; Umi Kaltum
ETIKONOMI Vol 17, No 2 (2018)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (921.736 KB) | DOI: 10.15408/etk.v17i2.7211

Abstract

The eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences.DOI: 10.15408/etk.v17i2.7211
Peran Aplikasi Pesan-Antar Dalam Pengembangan Usaha UMKM Di Bidang Kuliner Wa Ode Zusnita; Umi Kaltum; Amelia Rizky Alamanda; Faishal Syams Alif
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 5, No 2 (2022): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v5i2.11984

Abstract

Di masa pandemi ini, banyak dari beberapa sektor terkena dampaknya. Namun, dampak yang paling terlihat adalah penurunan pendapatan masyarakat, terutama pada UMKM (Usaha Mikro, Kecil, dan Menengah). UMKM sebagai kunci kesuksesan sebuah organisasi atau perusahaan dan sebagai kontributor terbesar terhadap PBD Indonesia, perlu mendapatkan perhatian khusus dari berbagai lapisan masyarakat. Dalam perkembangan teknologi yang semakin canggih, media digital memiliki peran penting bagi penggerak pembangunan UMKM. Peran media digital terlihat dari adanya layanan pesan antar makanan melalui perangkat seperi smartphone, sehingga dapat menjadi solusi bagi pelaku UMKM untuk mengembangkan usahanya dengan bermitra dengan jasa layanan tersebut. Penelitian ini menggunakan metode pemberdayaan masyarakat melalui sosialisasi dan pendampingan UMKM, dengan tujuan untuk membantu pelaku UMKM dalam meningkatkan pengetahuan dan informasi terkait mitra layanan pesan antar online. Hasil dari program kegiatan sosialisasi dan pendampingan yang dilakukan yaitu beberapa UMKM mulai mendaftar ke beberapa mitra dan meningkatnya antusiasme para pelaku usaha UMKM untuk bertransformasi ke media digital.
Perception and Expectation of Viewers and Proposed Business Models for Local TV Stations: Case of Internet Local TV Stations in West Java Province-Indonesia Umi Kaltum; Wa Ode Zusnita Muizu; Merita Bernik
Jurnal Bisnis Manajemen Vol 19, No 1 (2018): March 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.75 KB) | DOI: 10.24198/jbm.v19i1.147

Abstract

Local content is an important resource for Indonesia because it has economic as well as cultural values. Local content has the value of local wisdom, believed to be able to build a strong national identity and is able to survive amid the uncertainty era. Presently, the Indonesian local content barely exists, being hit by the global content in various media. Local television, closely related to the content area, is expected to encourage the growth of local content from all regions of the country. This research is aimed at determining the role of internet local TV in West Java in developing the local content which has global competitiveness. This can then be utilized by all local TV stations in Indonesia to expand the broadcast nationally and globally by using the Internet television technology.The method used is a descriptive survey using quantitative and qualitative research approach. The sample consists of 422 viewers and 12 local TV stations in West Java. The results obtained are the perception and expectations of the local TV viewers in West Java from the aspect of Quality Service with the dimensions of tangibility, Assurance, Empathy, Reliability, and Responsiveness, as well as the Business Model Canvas (BMC) of local TV stations in West Java.
BARRIERS AND DRIVERS OF SOCIAL ENTERPRISE PERFORMANCE IN INDONESIA'S SOCIAL ENTERPRISES: A QUALITATIVE STUDY WITH OWNERS AND MANAGERS Yusuf Iskandar; Joelianty; Umi Kaltum; Hilmiana
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.140

Abstract

Social enterprises are established to accomplish a specific social purpose. They not only focus on maximizing profits but also the benefits to society and the environment. The profits made are in most instances used to fund the social programs they run. Recently, social enterprises have attracted much attention from the public as well as researchers. This is the focus of this study. The specific target of this study is social enterprises in Indonesia. Social enterprises are gaining traction in many counties, and Indonesia has not been left behind. Millennials in Indonesia are leading in creating businesses that are meant to create positive social and environmental impacts. Social enterprises in Indonesia need legitimacy. They need to be able to communicate their hybrid identities to stakeholders without fear of being rejected. To access the funds and skills they need, social enterprises need to show how they are performing so that the stakeholders understand. This study discusses three important issues regarding the performance of social enterprises in Indonesia. One is intellectual capital which is defined as knowledge that can be converted into value. It refers to the flow of knowledge within an organization, which is the sum of everything that people know that makes it operate efficiently. Another is the social entrepreneurial orientation (SEO), which refers to the combination of social missions with entrepreneurial actions to achieve social firms' sustainability. The third is dynamic capabilities, which refers to enabling companies to transform and change according to times. Through the development of these capabilities, the organization can achieve a solid last competitive advantage. Lastly, there is a competitive advantage which is the ability of a firm to perform better than others in the market. Interviews with 50 managers and owners of social enterprises in Indonesia have effectively covered factors affecting performance.
Strategic Group Of National Cement Industry: A Case Study Of PT. Semen Indonesia TBK A. Fadel Muhammad; Dimas A. Indradi; Umi Kaltum
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 5 No 4 (2022)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v5i4.2780

Abstract

The aim of this research was to produce a map of Semen Indonesia's strategy group at PT Semen Indonesia Tbk. A strategic group is a collection of firms in an industry that share a common strategy, scope of operations and resources that they use to win the competition (Hunt, 1972; Porter, 1980; in Meilic 2019) with a focus on the importance of industry strategic grouping in understanding differences among firms within an industry. The issues involved in identifying strategic clusters within industries are examined through a comprehensive review of recent research. The research method used was the case study method, which is a series of scientific activities carried out in detail and in depth to reveal an event and the activities of an entity in order to gain in-depth knowledge about the event. This research explores the strategic groups in the National cement industry with reference to the position of PT Semen Indonesia Tbk as one of the companies included as a sub-sector of the National cement industry. The results of the study show the mapping of strategic groups of the Indonesian retail industry from several national cement companies in Indonesia: PT Semen Indonesia (Persero) Tbk, PT Indocement Tunggal Prakarsa Tbk, PT Holcim Indonesia Tbk, PT Semen Baturaja, PT Cemindo Gemilang, and PT Solusi Bangun Indonesia Tbk.