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The Role of Podcasts in the 2024 Political Campaigns Reviewed through the Perspective of Symbolic Interaction Theory Habibah, Tiara Maulinda; Revolusi, Prabu
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6864

Abstract

The 2024 Indonesian election is a significant political event, with social media playing a crucial role in campaign communication and message conveying. Candidates and political parties use social media to garner support and mobilize voters, making campaigns more measurable and targeted. The Unpacking Indonesia Podcast, hosted by Zulfan Lindan, is a political discussion platform that invites various figures and analysts to discuss current issues in detail. The podcast features diverse speakers such as Hasan Nasbi, M. Qodari, Adi Prayitno, and Eros Djarot. Symbolic interaction theory, introduced by George Herbert Mead and Herbert Blumer, emphasizes the importance of symbols and social interaction in shaping social meaning and reality. In the context of the podcast "Unpacking Indonesia," political symbols are created and modified through discussions between Zulfan and his sources. These statements, analyses, and views become symbols that listeners interpret, influencing their perceptions and actions. Social media, podcasts, and symbolic interaction theory are interrelated in shaping social and political realities in the digital era. Political podcasts have become effective social media in disseminating political information and discourse to the public, offering in-depth discussions on complex issues and featuring a variety of sources from academics to activists. Interaction and involvement with listeners through question-and-answer sessions or panel discussions make podcasts more interesting and interactive. Political podcasters often work independently of mainstream media, presenting alternative, more critical perspectives. By spreading political discourse through podcasts, they can influence public opinion and garner support for various political issues, making them an important platform in the media ecosystem.
Humor, Symbols, and Power: Prabowo-Gibran Political Memes on Social Media in the 2024 Presidential Election Febriandy, Radians Krisna; Habibah, Tiara Maulinda; Hutapea, Edison Bonartua
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1133

Abstract

This research explores the role of political memes in building the image and influencing public perception of the candidate pair Prabowo Subianto and Gibran Rakabuming Raka during the 2024 presidential election campaign. Using the symbolic interaction theory approach and qualitative content analysis, this study analyzed the visual and verbal symbols in memes circulating on social media such as TikTok, Twitter (X), and Instagram. The results show that political memes not only serve as a means of entertainment, but also become an effective communication tool in conveying complex political messages in a way that is easily accepted by the audience. Memes depicting Prabowo as a strong and decisive leader and Gibran as a young innovator create a narrative that reinforces their image as a representation of a blend of experience and innovation. In addition, memes also play a role in increasing political participation among young voters through humor and emotional engagement. This research concludes that political memes play an important role in political contestation in the digital age, facilitating social interaction and shaping political narratives that have a significant impact on public perception and participation.