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POLITIK IDENTITAS TIONGHOA DAN MULTIKULTURALISME PADA FILM NGENEST “KADANG HIDUP PERLU DITERTAWAKAN”: CHINESE IDENTITY POLITICS AND MULTICULTURALISM IN NGENEST FILM "SOMETIMES LIFE NEEDS TO BE LAUGHED AT" Azzahra, Maharani; Fahrozi; Kustiawan; Sabrina, Rayhan; Sabrina, Rapika
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82155

This scientific aim is to analyze the occurrence of identity politics and multiculturalism in Indonesia (study of the NGENEST film "Sometimes Life Needs to be Laughed at"). The problem in this research is "How Identity Politics and Multiculturalism in Indonesia are seen from the NGENEST Film "Sometimes Life Needs to be Laughed at". The results of this research emphasize that identity politics can influence social interactions and often lead to conflict. The change in Meira's papa's attitude towards Ernest reflects how prejudice and stereotypes can be overcome. This research is included in qualitative research by connecting objects or symptoms of conditions with the culture in question. The approach used is literature study.

KOMUNIKASI ANTARBUDAYA DALAM PROSES ADAPTASI MAHASISWA IPB ASAL BALI DI KOTA BOGOR Faisal, M.Fadli; Moenawar, Mohamad Ghozali; Riyanto, Sutisna; Dharmawan, Leonard; Manisya, Nabhila; Azzahra, Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1440

Intercultural communication and cultural adaptation are crucial concepts in social interaction within multicultural societies. Intercultural communication refers to the exchange of information, values, and norms between individuals from different cultural backgrounds. Cultural adaptation is a process of self-adjustment carried out by individuals when encountering a new cultural environment, which involves changes in the way they communicate, think, and act. In the educational context, students from diverse cultures often face challenges in communicating and adapting to the campus culture. This research aims to analyze the adaptation process and intercultural communication of IPB students from Bali in Bogor City, as well as identify the obstacles they face in adapting and communicating. The research employs a qualitative descriptive method, gathering data through in-depth interviews and literature review. The results reveal that students from Bali experience several stages of adaptation to the culture and habits of the people in Bogor. The obstacles they encounter include differences in culture, language, food preferences, access to places of worship, and differences in values and social norms. Despite these challenges, IPB students from Bali demonstrate the ability to adapt to these cultural differences using various communication strategies. These students have undergone several phases, including excitement about a new culture, culture shock, recovery, and ultimately cultural adjustment. This research highlights the importance of understanding intercultural communication in supporting the adaptation process of students from diverse cultural backgrounds.

Pola Komunikasi Organisasi dalam Membangun Motivasi Kerja Karyawan pada CV Nadhif Engineering An'umillah, Taro; Suparman; Saleh, Amiruddin; Haripin, Rici; Manisya, Nabhila; Widia, Anggi; Maharani, Khalilla; Azzahra, Maharani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2024): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i2.2000

Communication patterns within organizations greatly affect the motivation for employees' work. The research aims to identify and analyze the communication patterns used on nadhif engineering's CV and the effects on employee job motivation. The background of the problem emerged from the observation that employee's work motivation in the company was still low, although companies have implemented various performance improvement programs. The method used is a qualitative approach, with deep interviews and participative observations of employees of various stages. Studies have shown that open, transparent, and participative communication contributes significantly to increased job motivation. Employees feel more appreciated and involved when they are given the opportunity to communicate ideas and feedback. Additionally, management's support in the form of awards and recognition for the contributions of employees has also proven to increase work morale. The study concluded that effective pattern of communication management could be a key strategy in boozing employee job motivation on nadhif engineering, which in turn would contribute to an overall increase in company productivity

STRATEGI HUMAS PEMERINTAH KOTA BOGOR DALAM PENYEBARAN INFORMASI MELALUI INSTAGRAM Nurman, Farrel Wiratama Raisyah; Moenawar, Mohamad Ghozali; Dharmawan, Leonard; Riyanto, Sutisna; Manisya, Nabhila; Azzahra, Maharani
Jurnal Digital Media dan Relationship Vol 6 No 2 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i2.1906

Penelitian ini dilatarbelakangi oleh adanya kegiatan humas dari pemerintah Kota Bogor menggunakan media sosial Instagram yaitu @pemkotbogor. Tujuan dari penelitian ini adalah untuk mengetahui strategi humas pemerintah Kota Bogor dalam mengelola sosial media Instagram @pemkotbogor dan juga memahami bagaimana upaya komunikasi yang dilakukan dapat memperkuat citra positif pemerintah Kota Bogor di kalangan masyarakat. Peneliti menggunakan metode penelitian kualitatif deskriptif, karena tujuan peneliti adalah menghasilkan data berupa gambaran strategi komunikasi yang diterapkan oleh humas pemerintah Kota Bogor pada media sosial Instagram. Objek yang difokuskan dalam penelitian ini adalah humas pemerintah Kota Bogor. Teknik pengumpulan data dalam penelitian ini yaitu observasi, wawancara, dan literatur. Hasil penelitian menunjukkan bahwa humas pemerintah Kota Bogor telah melakukan strategi kehumasan dengan pendekatan analisis tren dan pemantauan media untuk memastikan konten yang dipublikasikan sesuai dengan preferensi audiens, serta menjalankan perannya dalam penyebaran informasi melalui Instagram @pemkotbogor.

STRATEGI KOMUNIKASI D’KANDANG AMAZING FARM DALAM MEMPERTAHANKAN NILAI REVISIT INTENTION WISATAWAN Mutiara Maharani, Maylani; Ghozali Moenawar, Mohamad; Dharmawan, Leonard; Manisya, Nabhila; Azzahra, Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1450

This study explores communication strategies in the tourism sector, with the primary objective of analyzing the communication strategies implemented by D’Kandang Amazing Farm to enhance tourists' revisit intention. The research employs a qualitative method, involving data collection through interviews with three key informants. This study adopts the Integrated Marketing Communication (IMC) theory approach. The implementation of the IMC theory approach, which aligns with D’Kandang Amazing Farm’s communication strategy, includes personal selling, sales promotion, digital marketing, and events. The findings indicate that D’Kandang Amazing Farm’s strategy is predominantly evaluated through direct customer surveys. The survey results are collected and discussed in a weekly evaluation meeting involving all management members. The evaluation outcomes serve as the basis for improvements that are expected to align with visitors' preferences. Additionally, the communication strategy also involves utilizing social media platforms such as Instagram and TikTok to disseminate information and updates about D’Kandang Amazing Farm to visitors. Moreover, the farm organizes festivals and events to attract a larger audience. The implementation of these communication strategies has successfully increased revisit intention and continues to show growth.

PEMANFAATAN AKUN INSTAGRAM @bemkmipb_edu SEBAGAI SARANA KOMUNIKASI DAN INFORMASI YANG MENDUKUNG KEBUTUHAN MAHASISWA IPB Niswatun Choirina, Nora; Ghozali Meonawar, Mohamad; Dharmawan, Leonard; Manisya, Nabhila; Azzahra, Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1510

Advance in digital technology have changed the communication system, shifting from conventional media to social media which is faster and more efficient in disseminating information. Social media has now become the main platform that supports information needs, especially for students in academic environments. This research aims to analyze how the @bemkmipb_edu account utilizes the Instagram platform as a means of communication and information that supports the needs of IPB students. This research uses a qualitative approach which involves collecting data by interviewing key informants and informants, using Lasswell's communication theory. The research results show that Instagram is the optimal media thanks to its popularity among students, ease of access, and visual features that support the delivery of information quickly and interestingly.

KOMUNIKASI ORGANISASI DALAM MENDORONG KINERJA KARYAWAN PADA DIVISI CORPORATE AND GOVERNMENT TRANS TV Chiandita, Ratu; Suparman, Suparman; Saleh, Amiruddin; Tri Harpin, Rici; Manisya, Nabhila; Zahra Maharani, Khalila; Widia, Anggi; Azzahra, Maharani
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the role of organizational communication in improving employee performance in the Corporate and Government Division of Trans TV. The main problem discussed in this research is how the form of internal communication applied by the division and the role of communication in encouraging employee performance. Using a descriptive qualitative approach through a case study method, this research used in-depth interviews with a number of employees and secondary data analysis. The results show that organizational communication consisting of vertical, horizontal, and diagonal communication has been implemented by Trans TV's Corporate and Government Division. The vertical communication applied uses The Equalitarian Style approach. Horizontal communication that is applied plays a role in facilitating coordination between coworkers, supported by strategic workspaces, while diagonal communication accelerates cross-division decision making. This form of communication creates a comfortable work environment, strengthens relationships, and encourages employee performance and can reduce conflict, increase a sense of community, and maintain employee motivation. It can be concluded that organizational communication in the Corporate and Government Division of Trans TV plays a role in encouraging employee performance.

STRATEGI HUMAS PEMERINTAH KOTA BOGOR DALAM PENYEBARAN INFORMASI MELALUI INSTAGRAM Nurman, Farrel Wiratama Raisyah; Moenawar, Mohamad Ghozali; Dharmawan, Leonard; Riyanto, Sutisna; Manisya, Nabhila; Azzahra, Maharani
Jurnal Digital Media dan Relationship Vol. 6 No. 2 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i2.1906

Penelitian ini dilatarbelakangi oleh adanya kegiatan humas dari pemerintah Kota Bogor menggunakan media sosial Instagram yaitu @pemkotbogor. Tujuan dari penelitian ini adalah untuk mengetahui strategi humas pemerintah Kota Bogor dalam mengelola sosial media Instagram @pemkotbogor dan juga memahami bagaimana upaya komunikasi yang dilakukan dapat memperkuat citra positif pemerintah Kota Bogor di kalangan masyarakat. Peneliti menggunakan metode penelitian kualitatif deskriptif, karena tujuan peneliti adalah menghasilkan data berupa gambaran strategi komunikasi yang diterapkan oleh humas pemerintah Kota Bogor pada media sosial Instagram. Objek yang difokuskan dalam penelitian ini adalah humas pemerintah Kota Bogor. Teknik pengumpulan data dalam penelitian ini yaitu observasi, wawancara, dan literatur. Hasil penelitian menunjukkan bahwa humas pemerintah Kota Bogor telah melakukan strategi kehumasan dengan pendekatan analisis tren dan pemantauan media untuk memastikan konten yang dipublikasikan sesuai dengan preferensi audiens, serta menjalankan perannya dalam penyebaran informasi melalui Instagram @pemkotbogor.

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