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All Journal PERTANIAN TROPIK Journal Of Agribusiness, Social and Economic
M. Erwin Dwi Listyanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Cultivation techniques and feasibility of hydroponic lettuce farming by utilizing yards in Hidroponik Media Khotimah, Khusnul; Suci Nur Utami; M. Erwin Dwi Listyanto
Jurnal Online Pertanian Tropik Vol. 9 No. 3 (2022): JURNAL ONLINE PERTANIAN TROPIK
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jopt.v9i3.10775

Abstract

Usahatani selada hidroponik dapat dikatakan efesien apabila mampu mengelola sumber daya yang dimiliki (input) untuk menghasilkan keuntungan yang maksimal. Penelitian ini bertujuan untuk menganalisis penerapan teknik budidaya selada hidroponik di Hidroponik Media, Kelurahan Pesantunan, Brebes dan menganalisis kelayakan usahatani selada hidroponik yang dilakukan di pekarangan dengan proyeksi analisis pendapatan, R/C ratio dan break even point (BEP). Penelitian ini dilaksanakan dengan metode survei yang berlokasi di Hidroponik Media Kelurahan Pesantunan, Brebes pada bulan Juli sampai Agustus 2022. Metode analisis data menggunakan analisis deskriptif pendekatan kuantitatif. Berdasarkan analisa penerapan teknik budidaya selada hidroponik dengan memanfaatkan pekarangan yang dilakukan oleh Hidroponik Media meliputi tahap persiapan, persemaian, transplanting, perawatan, panen dan pascapanen. Pemasaran selada di Hidroponik Media dilakukan secara langsung ke konsumen akhir dalam bentuk satuan per ikat. Berdasarkan hasil analisis data dapat dijelaskan bahwa usahatani selada hidroponik yang dilakukan dengan memanfaatkan pekarangan di Hidroponik Media menguntungkan (layak) dengan perolehan nilai R/C ratio 1,82 (> 1) atau pendapatan sebesar Rp. 1.239.400, dan nilai BEP produksi sebanyak 237 ikat.
Analisis Faktor Yang Mempengaruhi Masyarakat Terhadap Pembelian Makanan Secara Online Lutfi Alawiyah; Suci Nur Utami; M. Erwin Dwi Listyanto
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5583

Abstract

The current development of e-commerce in Indonesia cannot be separated from people's habits that demand practicality and speed. There has been a change in consumer behavior from usually buying food offline to now switching to buying food online using services in the marketplace. This has led to an increase in food delivery transactions. The purpose of this research is to determine the factors that influence consumer behavior in consumer purchasing decisions in purchasing food using online delivery services. The sampling method used by the author is comfortable sampling, namely a sampling technique using free samples according to the author's wishes. The sample size is 100 respondents. The research results show that overall the factors have a significant influence and simultaneous contribution. And partially, the factor that has a significant influence is the personal control factor, while the attitude and subjective norm factors do not have a significant influence on online food purchasing decisions.
Co-Authors khusnul khotimah Lutfi Alawiyah Suci Nur Utami