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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Tourism and Hospitality in Asia Pasific
Maron, Alif Rayhan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Factors Affecting Customer Preference Towards McDonald’s Ee, Chin Guan; Ibrahim, Haslindar; Gulati, Chanda; Chok, Colyin; Shanshan, Dong; Ananda, Durgahsineey A/P; Kushwah, Divya; Choudhary, Devesh; Jain, Akshat; Maron, Alif Rayhan; Kee, Daisy Mui Hung; Musyaffa, Shidqi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2907

Abstract

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fast-food chains in the world.  This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s.
Analysis of the Factors Affecting Customer Preference Towards McDonald’s Ibrahim, Haslindar; Gulati, Chanda; Guan Ee, Chin; Chok, Colyin; Shanshan, Dong; Ananda, Durgahsineey A/P; Kushwah, Divya; Choudhary, Devesh; Jain, Akshat; Maron, Alif Rayhan; Kee, Daisy Mui Hung; Musyaffa, Shidqi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2907

Abstract

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fast-food chains in the world.  This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s.
Pelatihan Untuk Meningkatkan Kualitas Pembelajaran Akuntansi Guru dan Santri Pondok Pesantren Salafiyah Sa’idiyah Rahman, Aulia Fuad; Achmad, Komarudin; Naufal, Mohammad; Rohman, Mohammad Abidur; Maron, Alif Rayhan; Juliansyah, Mukhammad Arby; Rahmadita, Ivony
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pondok Pesantren Salafiyah Sa’idiyah Bangkalan Madura melakukan beberapa upaya dalam menghadapi tantangan meningkatkan pemahaman dan penerapan akuntansi di kalangan santri dan guru. Permasalahan utama terletak pada rendahnya pemahaman dasar akuntansi kalangan santri dan kekurangan guru yang memiliki kompetensi dalam mengajar subjek ini, yang mengakibatkan kesulitan dalam pencatatan transaksi keuangan yang akurat dan analisis keuangan yang mendalam untuk pesantren. Sebagai respons, pondok pesantren ini mengadakan pelatihan akuntansi yang bertujuan untuk meningkatkan kualitas pembelajaran dan pemahaman akuntansi. Akuntansi merupakan bahasa universal dalam dunia bisnis yang memberikan pemahaman mendalam tentang pengelolaan keuangan. Akuntansi mengajarkan santri untuk mencatat, mengukur, dan melaporkan transaksi keuangan secara sistematis. Dengan mempelajari akuntansi, santri akan mampu untuk mempersiapkan diri untuk karir di bidang keuangan. Pelatihan ini dilakukan melalui metode ceramah yang terstruktur, memperkenalkan prinsip dasar akuntansi, jenis-jenis akun, pencatatan transaksi, dan penyusunan laporan keuangan sederhana kepada para peserta. Hasil dari kegiatan ini mencakup peningkatan pemahaman para peserta terhadap akuntansi dasar dan kemampuan mereka dalam menerapkan konsep-konsep akuntansi dalam kehidupan sehari-hari serta dalam pengelolaan keuangan pesantren. Dengan demikian, diharapkan pelatihan ini tidak hanya meningkatkan minat belajar santri untuk melanjutkan pendidikan ke jenjang yang lebih tinggi, tetapi juga meningkatkan kualitas pengelolaan keuangan dan pertumbuhan lembaga pesantren secara keseluruhan di era globalisasi pendidikan saat ini.
Co-Authors Ananda, Durgahsineey A/P Aulia Fuad Rahman Chok, Colyin Choudhary, Devesh Ee, Chin Guan Guan Ee, Chin Gulati, Chanda Ibrahim, Haslindar Jain, Akshat Juliansyah, Mukhammad Arby Kee, Daisy Mui Hung Komarudin Achmad Kushwah, Divya Musyaffa, Shidqi Naufal, Mohammad Rahmadita, Ivony Rohman, Mohammad Abidur Shanshan, Dong