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All Journal Al-Muraqabah: Journal of Management and Sharia Business Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Welfare: Jurnal Pengabdian Masyarakat
Shidiqy, Dhiya’u
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Penggunaan Media Promosi melalui TikTok Marketing dalam Meningkatkan Produk d’Rens Donat Kentang Kediri Rahmadewati, Finna Alleydayahya; Febriana, Ersa; Cahyo, Prasetyo Dwi; Neysa, Sema Yuniarista Elva; Aulia, Faiza Maziyatul; Bukhori, Fuadzi Al; Abdillah, Muhammad Roziq; RKarima, Rifki Zakiyyan; Shidiqy, Dhiya’u
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2863

Abstract

d'Rens Production MSME is a culinary business in Kediri City that offers potato donuts as its main product, as well as a variety of other processed foods. Despite offering high-quality products, this business faces obstacles in digital marketing because its promotional efforts have not been able to reach a wide audience. This situation has resulted in low brand awareness and consumer interaction. To address these issues, community service activities were conducted by implementing a TikTok Marketing strategy through the involvement of internship students. The methods used included content planning, creative video production, and audience engagement publication and evaluation. The objective of this community service was to enhance the competitiveness and visibility of the business by optimally utilizing social media. Preliminary results show a 65% increase in engagement on the d’Rens TikTok account account by 65% in the first two months, as evidenced by the number of views, likes, and comments from consumers. This demonstrates that TikTok-based digital marketing strategies can be an effective alternative for MSMEs to expand their market and increase sales. With this activity, it is hoped that d'Rens Production will be able to manage its digital strategy independently so that it can develop sustainably.
Pelatihan dan Pendampingan UMKM Najma Bucket Selempang dalam Meningkatkan Penjualan melalui Platform Marketplace Shopee Sukma, Puja Kurnia; Rahmadanuh, Pulung Awang; Lestari, Putri Dwi; Hayomi, Putri Rindang; Nanisa, Qoirun; Shidiqy, Dhiya’u
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.808

Abstract

This service aims to help Najma Bucket Selempang MSMEs maximize product marketing through digital marketplace platforms, especially Shopee. This approach supports online marketing strategies and a deep understanding of consumer segmentation, which in turn increases business owners' knowledge and drives turnover growth. The ABCD (asset-based community development) method is implemented to ensure strong collaboration with the surrounding community. The results of the discussion show that optimizing marketing through Shopee provides significant benefits for MSMEs, makes it easier to increase sales, and opens up opportunities for market development in various regions. This program not only provides practical benefits for increasing the competitiveness of MSMEs but also provides strategic knowledge that can help them adapt and develop in the increasingly advanced digital era. Overall, this service helps strengthen the MSME ecosystem and improve the welfare of business owners and local communities.
Co-Authors Abdillah, Muhammad Roziq Arini, Erni Zulfa Aulia, Faiza Maziyatul Bukhori, Fuadzi Al Cahyo, Prasetyo Dwi Febriana, Ersa Hayomi, Putri Rindang Lestari, Putri Dwi Nanisa, Qoirun Neysa, Sema Yuniarista Elva Nilna Fauza Nirmalatirta, Shelina Agustina NURIL HIDAYATI Nuzula, Sayda Firdausi Rahmadanuh, Pulung Awang Rahmadewati, Finna Alleydayahya RKarima, Rifki Zakiyyan Sukma, Puja Kurnia