Article Per Year (5 Year)
p-Index From 2020 - 2025
1.405
P-Index
This Author published in this journals
All Journal Ultima Management : Jurnal Ilmu Manajemen MABIS: Manajemen dan Bisnis Studi Ilmu Manajemen dan Organisasi Indonesian Journal of Multidisciplinary Science Jurnal Multidisiplin Madani (MUDIMA) Multidiscience: Journal of Multidisciplinary Science
Hasan, Djohan Gunawan
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Indonesian Journal of Multidisciplinary Science

 1 
Analyzing Organization Culture’s Role on Digital Transformation During Pandemic Era: An Ethnographic Study Triani, Meidiana; Hasan, Djohan Gunawan; Susanto, Yosef Budi
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.625

Abstract

Public behavior toward shopping is changing due to limited mobility. E-commerce has changed consumer shopping behavior. The pandemic has accelerated the digital transformation process. From this, the company finally decided to carry out digital transformation and try to sell their product to e-commerce. The company uses digital marketing to market its brands effectively to the public during a pandemic. The application of digital transformation makes organizational culture an important thing that influences the success or failure of digital transformation. The culture in each company will make the strategy of each company different. Corporate culture has a role in measuring the company's success in implementing digital transformation to deal with the pandemic. Because of this, this study uses Hofstede's organizational culture theory and cultural dimension theory. Ethnography is the method in this research because researchers can focus on culture. In general, ethnography is for researchers who are outside the organization. However, in this study, researchers are part of an organization, so they have a more in-depth picture of the culture that occurs within it. From this study, the symbol in each category of organizational culture in the company has a unique meaning, which plays a role in digital transformation that will impact company performance. The combination of cultural dimensions is also a factor in the success of digital transformation in companies. Culture, organization, consumers, technology, and strategy are five things in digital transformation that affect company performance.
Management Implications: Repurchase Decisions in the Retail Technology Supply Chain in the Retail Industry in Digital Retail Companies Irnaldi, Devi; Jimmy, So Yohanes; Hasan, Djohan Gunawan
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.630

Abstract

This study aims to find out how digital retail companies retain their customers by being active as registered partners who continue to make repurchases. Understanding partner’s positive perceptions is key in improving repurchase decisions. Marketing Strategy, Service Quality and situational factors are studied to understand the strengthening of these positive perceptions. Attitude Towards Norm is known as one of the predictors in influencing purchasing decisions so that the relationship between these variables is also studied in this study. This research method is quantitative. Data obtained from an online questionnaire of 384 respondents. Descriptive analysis was conducted to determine the demographic background of the respondents. Associative analysis was carried out to identify the relationship between Marketing Activities, Service Quality, Attitude Towards Norm, Social Influence and Repurchasing Decision. The results show that all the effects of exogenous variables are found to be significant, except that Service Quality does not directly have a significant effect on Repurchase Decision.
Co-Authors Annas, Mohammad Erobathriek, Annisya Irnaldi, Devi Jimmy, So Yohanes Panjaitan, Elisabeth Dian Ladestia Poh, Stella Sudiyono, Krist Ade Sultan, Muhammad Habifian Susanto, Yosef Budi Triani, Meidiana