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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ultima Management : Jurnal Ilmu Manajemen Journal of Management - Small and Medium Enterprises (SME's) Jurnal Abdimas Ekonomi dan Bisnis IIJSE
Tarigan, Arihta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA Tarigan, Arihta; Frangoulis, Alfredo
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3356

Abstract

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services. Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest
PENGARUH BRAND IMAGE DAN E-WOM TERHADAP MINAT BELI SKINCARE SOMETHINC PADA SHOPEE Tarigan, Arihta; Gunawan, Yesha
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.17244

Abstract

Information technology's advancement has significantly impacted how people communicate, do business, and shop. A platform called Shopee is available to assist consumers with their online transactions. The category with the highest sales on Shopee is beauty and skincare which makes the trend in beauty products. A local brand called Somethinc is active on Shopee and uses positive Brand Image and Electronic Word of Mouth (eWOM) to leverage this trend as a marketing tactic. This study aimed to determine the relationship between Brand Image, Product Rating, Product Review, and Purchase Intention. This research uses a quantitative method with a Google Forms questionnaire distributed through social media. This study used SPSS 26 to process data from 130 respondents who satisfied requirements such as age and Jabodetabek residence. The results of this study indicate that Brand Image, Product Rating, and Product Review have a significant impact on Purchase Intention. Keywords: Brand Image; Electronic Word of Mouth; Product Rating; Purchase Intention
Digital Transformation in Grocery Shopping: A Case Study of Segari Users in the Modern Market Era Felix, Antonius; Tarigan, Arihta
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7001

Abstract

Digital transformation has significantly reshaped grocery shopping behaviors, transitioning from traditional markets to digital platforms. This research explores how the adoption of e-commerce, specifically the Segari application, influences consumer purchasing patterns for staple groceries within the context of the modern market era. The primary issue addressed by this study is understanding the factors prompting consumers, particularly budget-conscious migrants, to shift their shopping habits from conventional to online marketplaces. Consequently, this research aims to identify critical elements influencing consumer preferences, purchasing behaviors, and satisfaction levels when using Segari. Employing a qualitative approach, this study integrates a comprehensive literature review and empirical data collected through structured interviews with selected respondents using the Critical Incident Technique (CIT). Respondents were budget-conscious migrants who regularly use Segari. Findings indicate that key factors driving consumer preference toward Segari include ease of access, broader product availability, promotional attractiveness, and stable pricing compared to traditional markets. Furthermore, consumers reported improved shopping convenience and higher satisfaction due to consistent pricing and efficient access to essential goods. This research offers valuable insights into consumer behavior shifts caused by digital adoption, providing strategic recommendations for e-commerce platforms like Segari to enhance user engagement and optimize customer satisfaction in a competitive market environment.
Pelatihan Strategi Digital Marketing di SMA Attisa Dipamkara Karawaci Tangerang Tarigan, Arihta; Rompas, Angelina Patricia; Putra, Arya; Sutanto, Bryan Pradika; Jannifer, Cesare; Thio, Hendrik; Vincentius, Malvin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i1.3579

Abstract

Seminar Pengabdian kepada Masyarakat yang dilaksanakan oleh Universitas Bunda Mulia Serpong di SMA Attisa Dipamkara Karawaci Tangerang bertujuan untuk menginspirasi dan memotivasi siswa menggunakan teknologi digital untuk berkarya. Dimana abdimassi ini juga sesuai juga dengan mata pembelajaran yang ada di SMA Attisa Dipamkara. Mengusung tema "Saatnya Mulai Berkarya Lewat Layar," kegiatan ini relevan dengan peminatan Bisnis Digital di sekolah tersebut dan Jurusan Bisnis Digital di universitas. Metode pelaksanaan melibatkan satu kunjungan insidental dengan format semi-formal, ditargetkan untuk siswa kelas XI yang sedang dalam fase transisi menuju pendidikan lanjut atau dunia kerja. Pendekatan yang digunakan mencakup presentasi multimedia, contoh kasus, serta sesi tanya jawab dan diskusi aktif. Sesi pertama fokus pada pengembangan kreativitas, sesi kedua pada personal branding, sesi ketiga membahas peluang bisnis online, dan sesi keempat berupa kuis interaktif. Hasil kegiatan menunjukkan bahwa 90% menyatakan bahwa pelatihan sangat edukatif dan materi yang disampaikan sangat sesuai dengan kondisi saat ini, juga 87% menyatakan materi yang disampaikan sangat jelas dan pemaparan materi sangat kreatif dan aktif. Mereka terdorong untuk mengeksplorasi bakat dan minat mereka dalam dunia digital, memahami pentingnya personal branding, dan melihat peluang bisnis online. Antusiasme siswa terhadap topik bisnis digital terlihat dari banyaknya pertanyaan cerdas yang mereka ajukan, menunjukkan minat mendalam untuk mempelajari lebih lanjut.
PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA Tarigan, Arihta; Frangoulis, Alfredo
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3356

Abstract

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services. Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest
PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI Tarigan, Arihta; Kembau, Agung Stefanus; Setiawan, Sean Nicholas; Wijaya, Hubert; Chandra, Steven
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3553

Abstract

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep. Keyword : Instagram; Personal Branding; Retail Marketing; Social Media
The Influence of Social Media Marketing and Brand Image on Intention to Purchase Residential Apartments Tarigan, Arihta; Noverin, Devina Tasya
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.23017

Abstract

The rising attraction towards the real estate sector in the Jabodetabek region, particularly apartments due to land limitations, has prompted developers to adopt social media platforms for marketing their offerings. A notable player, PT PP Properti Tbk, employs Instagram as a tool for showcasing its products. This study’s objective is to assess how social media marketing and brand image impact the inclination to buy residential apartment products by PT PP Properti Tbk. This research is a descriptive quantitative investigation that establishes and elucidates links between variables. It focuses on individual variables without drawing parallels or associations with others. The sampling technique comprises a questionnaire, distributed to 122 respondents. These respondents are consumers who have follow and engaged with call-to-action (CTA) on the Instagram account @ppproperti. Data analysis was facilitated through SPSS 26 software, encompassing validity, reliability, and hypothesis testing. The research findings highlight that both social media marketing and brand image, collectively and individually, wield a favourable influence on the purchase intention for residential apartment products under PT PP Properti Tbk. These findings offer valuable insights for refining strategies in Instagram-based social media marketing and brand image, aimed at nurturing purchase intention. Furthermore, PT PP Properti Tbk can implement these research outcomes to heighten consumer interest in their residential apartment products in the times ahead.
Co-Authors Antonius Felix Chandra, Steven Frangoulis, Alfredo Gunawan, Yesha Jannifer, Cesare Kembau, Agung Stefanus Noverin, Devina Tasya Putra, Arya Rompas, Angelina Patricia Setiawan, Sean Nicholas Sutanto, Bryan Pradika Thio, Hendrik Vincentius, Malvin Wijaya, Hubert