Garuda - Garba Rujukan Digital

Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan I Gede Wisnu Satria Chandra Putra; Halim Agung; Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.236

The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.

PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE I Gede Wisnu Satria Chandra Putra; Rachel Wulan Nirmalasari Wijaya; Devina Tasya Noverin
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i1.23972

This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effective for driving decisions on using digital wallets. This research was conducted by using statistical testing methods on the data from the questionnaire collected from 155 respondents. As a result, it was found that both Tokopedia and Shopee both had a promotion mix that had a significant effect on the use of digital wallet services. It's just that when compared, Shopee's promotion mix is more effective than Tokopedia’s because they excel in two aspects, namely sales promotion and direct marketing. Meanwhile, Tokopedia only excels in the advertising aspect. Keywords: decision of use, digital wallet, e-marketplace, financial technology, promotion mix.

Analisa Faktor-Faktor yang Mempengaruhi Minat Generasi Z dalam Menggunakan Aplikasi Bank Digital di Indonesia I Gede Wisnu Satria Chandra Putra; Jusia Amanda Ginting
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52470

This research was conducted to become the basis for an effective service and application development strategy for digital banks to be able to attract Generation Z to use the services they offer. In this case, the author examines the influence of brand image factors, interface design and product features on the interest of Generation Z in using digital banking applications in Indonesia including blu, LINE Bank, Jago and SEA Bank. This research was conducted using statistical testing methods on data from questionnaires that were collected from 119 respondents. As a result, it was found that the three independent variables in this study had a significant positive effect simultaneously in influencing the interest of Generation Z in using digital banking applications. However, partially only the brand image and interface design factors have a significant positive effect, while the product feature variable does not have a significant positive effect on the interest of Generation Z to use digital bank applications due to the lack of unique features offered by digital bank applications when compared to conventional banks.

Analisa Faktor-Faktor yang Mempengaruhi Minat Generasi Z dalam Menggunakan Aplikasi Bank Digital di Indonesia I Gede Wisnu Satria Chandra Putra; Jusia Amanda Ginting
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52470

This research was conducted to become the basis for an effective service and application development strategy for digital banks to be able to attract Generation Z to use the services they offer. In this case, the author examines the influence of brand image factors, interface design and product features on the interest of Generation Z in using digital banking applications in Indonesia including blu, LINE Bank, Jago and SEA Bank. This research was conducted using statistical testing methods on data from questionnaires that were collected from 119 respondents. As a result, it was found that the three independent variables in this study had a significant positive effect simultaneously in influencing the interest of Generation Z in using digital banking applications. However, partially only the brand image and interface design factors have a significant positive effect, while the product feature variable does not have a significant positive effect on the interest of Generation Z to use digital bank applications due to the lack of unique features offered by digital bank applications when compared to conventional banks.

PENGARUH LOYALITAS MEREK, PENGALAMAN PENGGUNA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PREMIUM CURRENCY PADA PERMAINAN ONLINE BERBASIS MOBILE Putra, I Gede Wisnu Satria Chandra; Natalia, Desy
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42933

This research was conducted to analyze the factors that influence purchasing decisions for premium currency in mobile-based online games that are currently popular in Indonesia. In this case the author makes the online game Mobile Legends and Genshin Impact the object of research. This research was conducted using statistical testing methods on data from questionnaires that were successfully collected from 109 respondents. As a result, brand loyalty, user experience and sales promotions all have a significant positive effect on the purchase decision of premium currency in mobile-based online games either simultaneously or partially. Brand loyalty has the most significant influence compared to other variables due to the strong loyalty of Mobile Legends and Genshin Impact players. While sales promotion chooses the lowest effect due to the lack of promotion from both publishers and influencers.

The Effect of Security Perception, Financial Literacy and Content Marketing on Mutual Fund Purchase Decisions on The Bibit Application with Trust As A Mediation I Gede Wisnu Satria Chandra Putra; Shirleen Alysia Valencia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

These instructions give you basic guidelines for preparing papers for the IConEnt 2023. Papers must be submitted using this format. This document is a template for Microsoft Word. If you are reading a paper version of this document, please download the electronic file from the Conference website so you can use it to prepare your manuscript. Abstract should not exceed 180 words. Please include appropriate key words in your abstract, in alphabetical order, separated by commas.

EVALUASI PENGARUH PRODUCT QUALITY, PRODUCT INNOVATION DAN MARKETING PROMOTION TERHADAP BRAND IMAGE IKEA I Gede Wisnu Satria Chandra Putra
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 1 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i1.2264

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Inovasi Produk dan Promosi Pemasaran terhadap Citra Merek. Objek penelitian ini adalah konsumen IKEA di Alam Sutra - Tangerang. Penelitian ini dilakukan pada 100 responden dengan menggunakan teknik convenience sampling dan menggunakan program SPSS 22.00 sebagai alat pengolahan data. Hasil penelitian ini menunjukkan bahwa secara simultan variabel Kualitas Produk, Inovasi Produk, dan Promosi Pemasaran memengaruhi Citra Merek IKEA di Alam Sutra - Tangerang. Ini telah dibuktikan dari hasil uji simultan (F). Namun hasil (t) uji parsial menunjukkan titik signifikan pada salah satu dari tiga variabel independen yang mendukung hipotesis. Oleh karena itu, asumsi yang diterima adalah, hanya ada pengaruh antara Inovasi Produk dengan Citra Merek IKEA di Alam Sutra – TangerangKata kunci: Kualitas Produk, Inovasi Produk, Promosi dan Pemasaran, Citra Merek This research aimed to analyze the influence of Product Quality, Product Innovation and Marketing Promotion to Brand Image. The object of this research is consumer of IKEA in Alam Sutra - Tangerang. This research was done to 100 respondents by using convenience sampling technique and using the SPSS 22.00 program as a data processing. The result of this research shows that simultaneously, the variable of Product Quality, Product Innovation and Marketing Promotion influence the Brand Image of IKEA in Alam Sutra - Tangerang. It has been proven from the result of (F) simoultant test. However the result of (t) partial test shows significant point on one of three independent variables that supports the hipothesis. Therefore, the accepted assumption is, there is influence only between Product Innovation to Brand Image of IKEA in Alam Sutra – TangerangKeywords: Product Quality, Product Innovation, Marketing Promotion, Brand Image

Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan QRIS Sebagai Sistem Pembayaran pada Bisnis Retail Superindo Garry Ferdinan; Anastasia Montana; Cindy Tamrin; I Gede Wisnu Satria Chandra Putra
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7555

AbstrakPerkembangan teknologi keuangan telah mencapai puncaknya dengan hadirnya Quick Response Code Indonesia Standard (QRIS) sebagai sistem pembayaran digital terbaru dengan efisiensi yang lebih efektif. Quick Response Code Indonesia Standard (QRIS) merupakan sistem pembayaran digital dengan menggunakan satu barcode yang meliputi banyak jenis pembayaran uang digital. Pada penelitian ini, peneliti menggunakan metode kuantitatif dengan pendekatan kausal dengan sistem penyebaran data lewat kuesioner Google Form. Responden yang didapatkan berjumlah 102 responden yang memenuhi syarat untuk diteliti. Pengolahan data menggunakan alat bantu IBM SPSS Statistics 22. Hasil dari pengolahan data dalam penelitian ini menunjukkan bahwa Trust dan Perceived Compatibility berpengaruh terhadap Behavioral Intention. Sedangkan untuk Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Perceived Security, dan Relative Advantage tidak berpengaruh terhadap Behavioral Intention.Kata Kunci: Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Trust, Perceived Security, Perceived Compatibility, dan Relative Advantage. Quick Response Code Indonesia Standard.AbstractThe development of financial technology has reached its peak with the introduction of the Quick Response Code Indonesia Standard (QRIS) as the latest digital payment system, offering more effective efficiency. QRIS is a digital payment system that utilizes a single barcode covering various types of digital currency transactions. In this research, the researcher employed a quantitative method with a causal approach, utilizing data distribution through a Google Form questionnaire. The study included 102 respondents who met the criteria for investigation. Data processing was carried out using the IBM SPSS Statistics 22 tool. The results of the data processing in this study indicate that Trust and Perceived Compatibility have an impact on Behavioral Intention. On the other hand, Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Perceived Security, and Relative Advantage do not influence Behavioral Intention.Keywords: Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Trust, Perceived Security, Perceived Compatibility, and Relative Advantage. Quick Response Code Indonesia Standard.

PENGARUH PEMASARAN MEDIA SOSIAL, KESADARAN MEREK, DAN KETERLIBATAN DENGAN MEREK TERHADAP NIAT MEMBELI (STUDI KASUS: MEREK FLIMTY DI JABODETABEK) Edina Diva Heryanto; Ali Wardhana; Chandra Hosen; I Gede Wisnu Satria Chandra Putra
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 2 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i2.9172

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial (social media marketing), kesadaran merek (brand awareness), dan keterlibatan dengan merek (brand engagement) terhadap niat membeli (purchase intention) produk Flimty di kalangan pengguna media sosial di Jabodetabek. Populasi penelitian mencakup pengguna media sosial di wilayah Jabodetabek, dengan sampel sebanyak 155 responden yang dipilih secara non-probability sampling dan telah mengenal atau memiliki niat membeli Flimty. Data dianalisis menggunakan structural equation modeling (SEM) berbasis partial least squares (PLS) dengan bantuan SmartPLS 3. Hasil analisis mengungkap temuan yang menarik yaitu social media marketing terbukti mampu membangun brand engagement, brand awarness dan purchase intention yang dibuktikan dengan nilai p dibawah 0.05. Hal ini mengindikasikan bahwa strategi sosial media marketing yang dilakukan merek Flimty mampu menciptakan ruang interaksi yang mendalam antara merek dan konsumen. Namun, di sisi lain, brand awarness justru kurang efektif dalam menumbuhkan purchase intention yang dibuktikan dengan nilai p diatas 0,05 yang patut diduga sebagai akibat merek yang tergolong baru dan budaya makan orang Indonesia. Temuan ini mengindikasikan bahwa strategi pemasaran Flimty di media sosial berhasil menciptakan interaksi emosional dengan konsumen tetapi belum efektif dalam membangun pengenalan merek yang kuat. Selain itu, brand engagement terbukti memediasi secara signifikan hubungan antara sosial media marketing dan purchase intention, sementara brand awareness tidak memiliki peran mediasi. Implikasi dari penelitian ini menekankan perlunya merek seperti Flimty untuk merancang strategi sosial media marketing yang tidak hanya interaktif tetapi juga fokus pada peningkatan brand awareness melalui konten edukatif dan kampanye yang lebih terarah Kata Kunci: Sosial media marketing, kesadaran merek, keterlibatan merek, niat beli.AbstractThis study was conducted to investigate the influence of social media marketing, brand awareness, and brand engagement on the purchase intention of Flimty products among social media users in the Jabodetabek area. The study population includes social media users in the Jabodetabek region, with a sample of 155 respondents selected through non-probability sampling who are familiar with or have the intention to purchase Flimty. The data was analyzed using structural equation modeling (SEM) based on partial least squares (PLS) with the help of SmartPLS 3. The results of the analysis revealed interesting findings, namely that social media marketing was proven to be able to build brand engagement, brand awareness, and purchase intention, as indicated by a p-value below 0.05. This indicates that the social media marketing strategy carried out by the Flimty brand was able to create a space for deep interaction between the brand and consumers. However, on the other hand, brand awareness was less effective in fostering purchase intention, as evidenced by a p-value above 0.05, which is likely due to the brand being relatively new and the eating culture of Indonesians. This finding indicates that Flimty's social media marketing strategy successfully creates emotional interaction with consumers but is not yet effective in building strong brand awareness. Additionally, brand engagement was found to significantly mediate the relationship between social media marketing and purchase intention, while brand awareness did not mediate this relationship. The implications of this study emphasize the need for brands like Flimty to design social media marketing strategies that are not only interactive but also focus on enhancing brand awareness through educational content and more targeted campaigns.Keywords: Social Media Marketing, Brand Awareness, Brand Engagement, Purchase Intention

PENGARUH VOUCHER GRAB UNLIMITED TERHADAP LOYALITAS MAHASISWA UBM SERPONG DALAM MENGGUNAKAN APLIKASI GRAB Shirleen Alysia Valencia; Yenny Chie Oi Yen; I Gede Wisnu Satria Chandra Putra
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 1 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i1.5994

Grab merupakan layanan transportasi online yang sangat populer di Indonesia. Penelitian ini membahas pengaruh voucher diskon Grab Unlimited terhadap loyalitas mahasiswa Universitas Bunda Mulia (UBM) Kampus Serpong dalam menggunakan aplikasi Grab. Penelitian ini bertujuan untuk mengevaluasi apakah insentif voucher yang diberikan Grab dapat berdampak terhadap meningkatnya loyalitas pengguna. Metode pengumpulan data dilakukan melalui survei dengan menggunakan kuesioner kepada 102 mahasiswa UBM Serpong yang telah menggunakan aplikasi Grab dengan menggunakan teknik purposive sampling. Metode yang digunakan meliputi uji validitas, reliabilitas, normalitas, serta uji regresi linear sederhana. Hasil uji validitas menunjukkan bahwa semua indikator valid dengan nilai r hitung lebih besar dari 0,3. Uji reliabilitas menunjukkan nilai Cronbach's Alpha sebesar 0,898, yang menunjukkan data yang reliabel. Uji normalitas menggunakan Q-Q plot dan uji Skewness dan Kurtosis menunjukkan bahwa data berdistribusi normal. Uji heteroskedastisitas dengan scatterplot menunjukkan tidak adanya gejala heteroskedastisitas. Data kemudian dianalisis menggunakan teknik regresi linear sederhana untuk menguji hipotesis yang diajukan. Hasil analisis menunjukkan bahwa terdapat pengaruh yang signifikan antara pemberian voucher Grab Unlimited dan loyalitas pengguna terhadap aplikasi Grab (p < 0,05). Implikasi dari penelitian ini adalah pentingnya strategi pemasaran berbasis voucher untuk meningkatkan loyalitas pengguna dalam aplikasi layanan transportasi online. Dengan begitu, perusahaan dapat memanfaatkan strategi pemberian voucher untuk mempertahankan loyalitas pengguna.

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