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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Bisma: Jurnal Bisnis dan Manajemen Risenologi Ekuitas Jurnal Pnedidikan Ekonomi
I Gede Wisnu Satria Chandra Putra
Universitas Bunda Mulia
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Social Sciences Other

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Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan I Gede Wisnu Satria Chandra Putra; Halim Agung; Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.236

Abstract

The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.
PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE I Gede Wisnu Satria Chandra Putra; Rachel Wulan Nirmalasari Wijaya; Devina Tasya Noverin
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i1.23972

Abstract

This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effective for driving decisions on using digital wallets. This research was conducted by using statistical testing methods on the data from the questionnaire collected from 155 respondents. As a result, it was found that both Tokopedia and Shopee both had a promotion mix that had a significant effect on the use of digital wallet services. It's just that when compared, Shopee's promotion mix is ​​more effective than Tokopedia’s because they excel in two aspects, namely sales promotion and direct marketing. Meanwhile, Tokopedia only excels in the advertising aspect. Keywords: decision of use, digital wallet, e-marketplace, financial technology, promotion mix.
Analisa Faktor-Faktor yang Mempengaruhi Minat Generasi Z dalam Menggunakan Aplikasi Bank Digital di Indonesia I Gede Wisnu Satria Chandra Putra; Jusia Amanda Ginting
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52470

Abstract

This research was conducted to become the basis for an effective service and application development strategy for digital banks to be able to attract Generation Z to use the services they offer. In this case, the author examines the influence of brand image factors, interface design and product features on the interest of Generation Z in using digital banking applications in Indonesia including blu, LINE Bank, Jago and SEA Bank. This research was conducted using statistical testing methods on data from questionnaires that were collected from 119 respondents. As a result, it was found that the three independent variables in this study had a significant positive effect simultaneously in influencing the interest of Generation Z in using digital banking applications. However, partially only the brand image and interface design factors have a significant positive effect, while the product feature variable does not have a significant positive effect on the interest of Generation Z to use digital bank applications due to the lack of unique features offered by digital bank applications when compared to conventional banks.
Analisa Faktor-Faktor yang Mempengaruhi Minat Generasi Z dalam Menggunakan Aplikasi Bank Digital di Indonesia I Gede Wisnu Satria Chandra Putra; Jusia Amanda Ginting
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52470

Abstract

This research was conducted to become the basis for an effective service and application development strategy for digital banks to be able to attract Generation Z to use the services they offer. In this case, the author examines the influence of brand image factors, interface design and product features on the interest of Generation Z in using digital banking applications in Indonesia including blu, LINE Bank, Jago and SEA Bank. This research was conducted using statistical testing methods on data from questionnaires that were collected from 119 respondents. As a result, it was found that the three independent variables in this study had a significant positive effect simultaneously in influencing the interest of Generation Z in using digital banking applications. However, partially only the brand image and interface design factors have a significant positive effect, while the product feature variable does not have a significant positive effect on the interest of Generation Z to use digital bank applications due to the lack of unique features offered by digital bank applications when compared to conventional banks.
PENGARUH LOYALITAS MEREK, PENGALAMAN PENGGUNA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PREMIUM CURRENCY PADA PERMAINAN ONLINE BERBASIS MOBILE Putra, I Gede Wisnu Satria Chandra; Natalia, Desy
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42933

Abstract

This research was conducted to analyze the factors that influence purchasing decisions for premium currency in mobile-based online games that are currently popular in Indonesia. In this case the author makes the online game Mobile Legends and Genshin Impact the object of research. This research was conducted using statistical testing methods on data from questionnaires that were successfully collected from 109 respondents. As a result, brand loyalty, user experience and sales promotions all have a significant positive effect on the purchase decision of premium currency in mobile-based online games either simultaneously or partially. Brand loyalty has the most significant influence compared to other variables due to the strong loyalty of Mobile Legends and Genshin Impact players. While sales promotion chooses the lowest effect due to the lack of promotion from both publishers and influencers.
Co-Authors Desy Natalia Devina Tasya Noverin Ginting, Jusia Amanda Halim Agung Rachel Wulan Nirmalasari Wijaya Rustono -