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All Journal Persepsi : Communication Journal JIKE : Jurnal Ilmu Komunikasi Efek Journal of Digital Marketing and Communication
Putri, Amanda Kanary
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGGUNAAN LINE SEBAGAI MEDIA KOMUNIKASI ORGANISASI: (Studi Kualitatif Deskriptif Media Sosial LINE Pada BEMP Ilmu Komuniikasi UNJ Periode 2021/2022) Putri, Amanda Kanary; Putri, K.Y.S
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.2817

Abstract

LINE is a new media that belongs to the category of social media that functions as an instant message sender and more if it is used as a medium to communicate. LINE is considered quite effective in interacting between members and has a high level because it is equipped with features that make it easier for users to use it. The problem that must be investigated is how to use the LINE application in organizational communication at BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022. The purpose of this study is to find out and describe the level of effectiveness of using LINE social media as a medium for exchanging messages and interactions between members of BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022. The that authors used is a descriptive qualitative method with a sampling technique is purposive sampling which is a sampling technique by adding certain criteria including being active in the organization (BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022), using the LINE application as an organizational communication medium, and actively exchanging messages. in online activities in organizations. The result of this study is that LINE media communication is much more effective, open, and convenient because there is no response that allows implementing and high spontaneity like when direct communication. LINE can cut distances, time, and also achieve the satisfaction of communication in organization.
The Influence of Media Exposure to the Final Presidential Debate Program in 2024 on Net TV Channel on the Attitudes of Voters in Jakarta Putri, Amanda Kanary; Kinkin Yuliaty Subarsa Putri; Vera Wijayanti Sutjipto
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.421

Abstract

During elections, television is considered an important mass media platform for political campaigning by political parties. In general elections, it's undeniable that many political parties utilize mass media to influence the public. The lack of political awareness and education among first-time voters is feared to be a cause of declining political participation in the 2024 elections. Through the broadcast of presidential debates, prospective voters can learn about the vision, mission, and programs of presidential candidates. Over time, perceptions, both positive and negative, are formed. How candidate pairs convey messages and create impressions during debates is also observed. This research employs a quantitative approach using the survey method. The population consists of voters in Jakarta, with a sample size of 100 respondents determined using the Slovin formula. The study reveals a significant influence of media exposure from the final presidential debate program in 2024 on NET TV on the attitudes of voters in Jakarta, as confirmed by validity, reliability, and simple linear regression tests.
The Adaptation Process of Rantau Students at Universitas Negeri Jakarta (UNJ) in Facing Culture Shock Putri, Maulina Larasati; Sary, Marisa Puspita; Sutjipto, Vera Wijayanti; Putri, Amanda Kanary; Putri, Rizki Anindia
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.14848

Abstract

Culture shock is a condition experienced by a person when they feel afraid, anxious, and overly worried about the new environment they are facing. Students often experience culture shock, especially when they have to migrate outside their home areas to carry out their education. The purpose of this study is to find out how the adaptation process of overseas students of the Communication Studies study program at the State University of Jakarta in facing culture shock. The research method uses a descriptive qualitative approach where the informants of this research are seven overseas students of Communication Science UNJ class of 2020 who come from outside the island of Java, namely Medan, Riau, Tidore, Jambi, Padang, and Papua. The results obtained from this study are that overseas students experience a honeymoon phase, which is having a high curiosity and curiosity about the new atmosphere and environment they will live in, then they feel a phase of frustration which is the point of the culture shock phase, namely feeling unfamiliar and also frustrated. Then enter the third phase, which is readjustment where they begin to be able to accept and adapt to a new culture and environment. In the end, they go through a phase of resolution where they have a high sense of tolerance and try to make themselves comfortable with the new culture and environment.
Political Branding of Prabowo Subianto in Instagram During the Presidential Campaign in 2024 Wijanarko, Totok Ony; Agusta, Yori Dwi Bari; Hutapea, Edison Bonartua; Mufti, Zulfikar; Putri, Amanda Kanary
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.541

Abstract

The campaign period in the 2024 presidential election was crucial for the three presidential candidate pairs (Anies-Muhaimin, Prabowo-Gibran, and Ganjar-Mahfud) to develop and implement their political communication strategies. Branding was a key aspect of political communication that needed to be considered. One of the more interesting aspects was the branding of Prabowo as a candidate participating in the presidential election for the fourth time, now showcasing a different character. This research was conducted to analyze Prabowo's political branding through social media during the 2024 presidential election campaign. The focus of the research was to describe Prabowo's political branding by categorizing it into three parts: house brands, platform brands, and product brands, in accordance with the brand hierarchy theory from Cosgrove. The method used for the research was qualitative content analysis. Data and information were obtained through an analysis of the content on Prabowo's Instagram account and interviews with three sources related to the research topic. The results of the study showed that the house brand of Prabowo's political branding through social media during the 2024 presidential election campaign was "Prabowo Subianto 2024." Five brand platforms were identified: Humanism, Continuity, Bersama Indonesia Maju (Together with Onward Indonesia), Militarism, and Free Lunch. Furthermore, the product brand identified was Aksi Gemoy, which was part of Humanism.
Co-Authors Agusta, Yori Dwi Bari Hutapea, Edison Bonartua Kinkin Yuliaty Subarsa Putri Marisa Puspita Sary Putri, K.Y.S Putri, Maulina Larasati Putri, Rizki Anindia SUTJIPTO, VERA WIJAYANTI Wijanarko, Totok Ony Zulfikar Mufti