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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komunikasi Andalan BroadComm CommLine
Wulandari, Ajeng Ayu
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Pembangunan Pariwisata Alam “Back to Nature” Pada Pengembangan Konsep Inovasi “ Glamour Camping” Ciremailand Kuningan Jawa Barat Wulandari, Ajeng Ayu; Husnita
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3216

Abstract

ABSTRACT Currently, tourism activities must pay attention to sustainable tourism development policies, with the concept of "back to nature" management with the aim of maintaining and preserving the tourism environment. Ciremailand glamping tourism is one of the concepts of natural tourism development with the innovation of environmental-based natural tourism development in Kuningan district, West Java. This study aims to determine the existence of decisions related to the adoption of the development of ciremail and glamping tourism innovations using qualitative methods with a constructivist type of approach where humans construct their social reality, either through giving meaning or understanding behavior actively and creatively developing responses to stimuli in their cognitive world. . The results showed that the research was in accordance with the research objectives and was said to be in accordance with the theory of the diffusion process of innovation expressed by Everett M. Rogers, namely knowledge, persuasive, implementation, decision and confirmation, that the research subjects confirmed and decided to adopt the development of tourism innovations. ciremailand glamping as a sustainable tourism development that is beneficial in maintaining the tourism environment in Kuningan Regency, West Java. Keywords: Development, Tourism, Environment, Innovation, Ciremailand
Perceived Ease Of Use and User Experience Using Chat GPT Wulandari, Ajeng Ayu; Ohorella , Noviawan Rasyid; Nurhaipah, Titih
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.8206

Abstract

This research analyzes the impact of Perceived Ease Of Use, Performance Expectations, Effort Expectations, Social Influence, and Facilitating Conditions communication on the Interaction Efficiency of communication interactions with machines. Analysis of these factors is important because they have a direct influence on communication interactions with GPT Chat. Understanding the impact will drive improvements and improve the overall user experience. The theoretical framework in this research is the Unified Theory of Technology Acceptance and Use (UTAUT) and Human Machine Interaction (HCI). Data was collected through a questionnaire with a Likert scale and tested on 100 respondents using the Purposive Sampling method on GPT Chat users. The results of the research show that five variables, namely Effort Expectancy, Social Influence, User Experience, Performance Expectancy, and Customer Satisfaction have a positive and significant influence on user experience, Interaction Efficiency, and Interaction Efficiency. Meanwhile, the other two variables are Facilitation Conditions and Perceived Ease of Use. , has no significant effect on user communication. The results of the determination analysis show that Perceived Ease of Use and the UTAUT Model contribute 25.8% to User Experience, while User Experience contributes 6.2% to Interaction Efficiency. This research improves the Chat and Interaction Efficiency user experience. It contributes to the field of technology acceptance and communication of how humans interact with machines.
Visualisasi Personalitas dan Pesan pada Poster Kampanye terhadap Keputusan Pemilih dalam Pemilu 2024 Billah , Syamsul Arif; Wulandari, Ajeng Ayu; Junaedi, Adi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6206

Abstract

voter decisions in the 2024 elections. Analyzing these elements is crucial because they directly influence voter perceptions and decisions. Understanding this impact will help in devising more effective campaign strategies and enhancing overall visual communication. The theoretical framework used includes the First Impression Theory and the Election Decision Theory. The variables analyzed include facial expressions, clothing and appearance, visual context, symbolic iconography, balance of proportions, and visual communication messages. Data was collected through Likert scale questionnaires and analyzed on 100 respondents using Purposive Sampling based on the Taro Yamane formula. The study's results show that the variables of facial expressions, symbolic iconography, balance of proportions, and visual communication messages have a positive and significant impact on voter decisions. Conversely, the variables of clothing and appearance and visual context do not have a significant influence. Determination analysis reveals that visual communication messages contribute 25.6% to voter perception, while decision-making is influenced by 6.4%. This research contributes to the field of political communication by demonstrating how visual elements can affect voter decisions in political campaigns. Keywords: Facial expressions, visual context, symbolic iconography, and visual communication messages.
ADOPSI MICRO-VLOGGING TIKTOK OLEH PELAKU UMKM: STUDI DIFUSI INOVASI DALAM STRATEGI KOMUNIKASI BRANDING Wulandari, Ajeng Ayu; Fahrudin, Atef
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/mwpje910

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dengan strategi komunikasi yang lebih inovatif. Salah satu bentuk transformasi komunikasi tersebut adalah penggunaan micro-vlogging di platform TikTok sebagai media storytelling dan branding. Penelitian ini bertujuan untuk mengkaji proses adopsi micro-vlogging TikTok oleh pelaku UMKM di Cirebon dan Majalengka melalui perspektif Teori Difusi Inovasi dari Everett Rogers. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus dan paradigma konstruktivisme. Subjek penelitian terdiri dari empat narasumber, yaitu ketua UMKM Kota Cirebon, ketua UMKM Kabupaten Majalengka, serta dua anggota UMKM dari masing-masing wilayah. Hasil penelitian menunjukkan bahwa proses adopsi TikTok melalui lima tahapan difusi inovasi: pengetahuan, persuasi, keputusan, implementasi, dan konfirmasi. TikTok dinilai sebagai inovasi komunikasi yang efektif karena mampu menyampaikan pesan branding secara visual, singkat, dan emosional. Namun demikian, tingkat pemanfaatan TikTok sebagai media branding masih beragam, tergantung pada faktor literasi digital, dukungan komunitas, dan pengalaman pribadi. Konteks geografis dan ekonomi Cirebon-Majalengka yang strateginya memperkuat urgensi penerapan inovasi digital dalam meningkatkan daya saing UMKM. Penelitian ini memberikan kontribusi kontekstual dan teoritis dalam kajian komunikasi digital UMKM, khususnya di wilayah berkembang.
Representasi Krisis Identitas Gender Pasca Operasi Kelamin (Studi Tentang Detransitioner di Kanal Youtube Blaire White) Fahrudin, Atef; Wulandari, Ajeng Ayu
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4250

Abstract

This study examines the representation of post-surgical gender identity crisis in Blaire White's YouTube channel through the narrative of detransitioner "Shape Shifter." Using qualitative methodology with thematic analysis and phenomenological approach, this research applies Erik Erikson's identity crisis theory and Stuart Hall's representation theory to understand how gender identity crisis is constructed and communicated in digital media spaces. The analysis reveals five major themes: post-operative identity crisis (30%), medical complications (25%), medical system criticism (20%), social impact (15%), and acceptance and learning (10%). The findings indicate that detransition represents a non-linear process involving eight complex stages, from gender dysphoria to becoming an activist. Medical concerns dominate with 25 occurrences, followed by sadness (18) and regret (15), demonstrating that detransition experience is characterized by loss-oriented coping rather than restoration-oriented coping. Linguistic analysis shows medical terminology dominance (90%) and high affective saturation (85%), reflecting profound medicalization of experience in autobiographical narrative construction. The research concludes that post-surgical gender identity crisis requires holistic gender-affirming care approaches considering psychosocial dimensions and long-term support systems. Digital media representation through platforms like YouTube plays a crucial role in shaping public understanding of gender identity through complex negotiations between medical discourse, emotional expression, and identity formation processes.
Co-Authors Billah , Syamsul Arif Fahrudin, Atef Husnita Junaedi, Adi Nurhaipah, Titih Ohorella , Noviawan Rasyid