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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JEKPEND Jurnal Ekonomi dan Pendidikan Al-Buhuts (e-journal) Journal of Training and Community Service Adpertisi Jurnal Ilmiah Bongaya (JIB)
Themba, Orfyanny Syahreffy
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Mahasiswa Dimediasi Citra Kampus Pada Kampus STIEM Bongaya Makassar Khaeril, Khaeril -; Alam, syamsul -; Themba, Orfyanny Syahreffy; Liline, Ledy jeane
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 7, No 1 (2024): Januari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v7i1.59395

Abstract

This research aims to analyze: (1) the direct effect of service quality dimensions on campus image; (2) the direct effect of service quality dimensions, campus image on student satisfaction; (3) the indirect effect of service quality dimensions on student satisfaction through campus image as a mediating variable.Research was desained with quantitative and theoretical confirmatory which respondents as many as 227 STIEM Bongaya students in the odd semester 2023-2004. Data was obtained by deploying Google Forms and analyzed using SEM SmartPLS version 3.Research results reveal that: (1) there are 2 dimensions of service quality that have positive and significant impact on campus image, namely assurance and tangible, while empathy, reliability, and responsiveness do not have a significant influence on the formation of campus image, even the dimensions of reliability and empathy also have negative coefficients on campus image; (2) Assurance, campus image, and tangibles have a positive and significant effect on student satisfaction, while reliability, responsiveness, and empathy do not have a significant effect, even responsiveness has a negative coefficient on student satisfaction; (3) The indirect effect of assurance and tanggible has positive and significant effect on student satisfaction through campus image variables. Indirect effect of responsiveness on student satisfaction through campus image has positive coefficient but is not significant. Futhermore, the indirect influence of empathy and reliability on student satisfaction through campus image has a negative coefficient, although not significant. 
Literasi Pemanfaatan Digitalisasi dalam Menunjang Pemasaran UMKM Fajriah, Yana; Themba, Orfyanny Syahreffy; Hardiani, Hardiani; Mokhtar, Susiana; Akob, Rezki Arianty; Heslina, Heslina
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 4 No. 1 (2024): Februari 2024
Publisher : ADPERTISI

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Abstract

Kegiatan pengabdian masyarakat bertujuan memberikan pemahaman kepada masyarakat terkait literasi pemanfaatan digitalisasi dalam menunjang pemasaran UMKM. Pelaksanaan  kegiatan pengabdian masyarakat menggunakan metode ceramah dan diskusi yang dilaksanakan dalam dua tahap yakni tahapan kegiatan perencanaan pengabdian, serta tahapan kegiatan pelaksanaan penyuluhan. Selain itu pelaksanaan kegiatan ini sudah berjalan dengan lancar dan warga masyarakat telah menyambut baik acara kegiatan ini.
PENGARUH TINGKAT HARGA TERHADAP VOLUME PENJUALAN MOBIL MEREK TOYOTA AVANZA PADA PT. HADJI KALLA CAB. ALAUDDIN MAKASSAR Themba, Orfyanny Syahreffy; Tenriola, A; S, Agung A; Risna, Risna; Isnaini, Riska
Jurnal Ilmiah Bongaya Vol. 1 No. 2 (2016): Jurnal Ilmiah Bongaya
Publisher : P3M STIEM

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Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Tingkat HargaTerhadap Volume Penjualan Mobil Merek Avanza pada PT. Hadji Kalla cab. AlauddinMakassar.Populasi dalam penelitian ini adalah data penjualan PT Hadji Kalla cab. AlauddinMakassar. Sedangkan Sampel berjumlah 36 data. Analisis penelitian ini dilakukan denganmenggunakan analisis regresi linear berganda sederhana dengan program aplikasi statistikSPSS versi 23.0 untuk pengolahan data. Hasil penelitian ini menunjukkan bahwa TingkatHarga berpengaruh negarif dan signifikan terhadap Volume Penjualan
OPTIMIZATION OF CREDIT FACILITIES FOR EMPOWERING SMALL AND MICRO ENTERPRISES MODERATED BY FINANCIAL LITERACY Sukarno, Zulfikry; Themba, Orfyanny Syahreffy; Mokhtar, Susiana
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7132

Abstract

PURPOSE - The purpose of the study is to analyze and predict the causal relationship of the impact of providing credit facilities to MSEs in Makassar City, in order to maximize their business income. Descriptive quantitative research model with sample determination through non-purposive sampling.METHODOLOGY - . The research sample was 100 Makassar MSE actors who were used as respondents. Data collection from respondent questionnaires. Data analysis uses variant-based SEM to test models and theories. Testing of structural models and measurement models with the help of smartPLS 3.0.FINDING - The test results show that the provision of credit facilities optimally has a significant and positive impact on increasing the business income of MSE actors in Makassar City. Financial literacy owned by MSE actors is able to increase their business income and the role of moderation. Financial literacy does not have an influence on the relationship between credit optimization and MSE empowerment
Peran Shopping Enjoyment, Price Discount dan Live Streaming terhadap Impulsive Buying Themba, Orfyanny Syahreffy; Akob, Rezky Arianty; Mokhtar, Susiana
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5954

Abstract

The purpose of this study is to test the effect of shopping enjoyment, price discount and partial live streaming on impulse buying. The methodology used in this article is a type of quantitative research, a descriptive method with an explanatory survey approach. The population in this study is the people of Makassar City who have shopped at Shopee e-commerce whose number is not known for sure, while the sampling method uses non-probability sampling with purposive sampling techniques. The number of samples used in this study was 100 respondents. This study uses the Accidental Sampling technique. The data analysis techniques used in this study are descriptive analysis, classical assumption test and multiple linear regrelis analysis. The results of this study found that shopping enjoyment has a partial effect on impulse buying, price discounts have a partial effect on impulse buying and live streaming has a partial effect on impulse buying.
Co-Authors Akob, Rezki Arianty Akob, Rezky Arianty Alam, syamsul - Hardiani . Heslina, Heslina Isnaini, Riska Khaeril, Khaeril - Liline, Ledy jeane Mokhtar, Susiana Risna Risna, Risna S, Agung A Sukarno, Zulfikry Tenriola, A Yana Fajriah