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All Journal Al-Buhuts (e-journal) Journal of Training and Community Service Adpertisi Insan Cita Bongaya Research Journal
Mokhtar, Susiana
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Humanities Economics, Econometrics & Finance Education Other

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Literasi Pemanfaatan Digitalisasi dalam Menunjang Pemasaran UMKM Fajriah, Yana; Themba, Orfyanny Syahreffy; Hardiani, Hardiani; Mokhtar, Susiana; Akob, Rezki Arianty; Heslina, Heslina
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 4 No. 1 (2024): Februari 2024
Publisher : ADPERTISI

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Abstract

Kegiatan pengabdian masyarakat bertujuan memberikan pemahaman kepada masyarakat terkait literasi pemanfaatan digitalisasi dalam menunjang pemasaran UMKM. Pelaksanaan  kegiatan pengabdian masyarakat menggunakan metode ceramah dan diskusi yang dilaksanakan dalam dua tahap yakni tahapan kegiatan perencanaan pengabdian, serta tahapan kegiatan pelaksanaan penyuluhan. Selain itu pelaksanaan kegiatan ini sudah berjalan dengan lancar dan warga masyarakat telah menyambut baik acara kegiatan ini.
Pengaruh Work Family Conflict dan Ketidakjelasan Peran Terhadap Stres Kerja Pada PT. Honda Makassar Indah Cabang Utama Dharmawaty Djaharuddin; Nur Syamsu; Mokhtar, Susiana
Insan Cita Bongaya Research Journal Vol. 3 No. 3 (2024): Juni
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v3i3.107

Abstract

This research aims to determine the influence of work family conflict and role ambiguity on work stress at PT.Hond Makassar Indah Main Branch. The population in this study was 150 employees. The sampling technique used was the Slovin Formula technique, so the entire population at the Kudam XIV/Hasanuddin Office was sampled, namely 60 respondents. The analytical method used is multiple linear regression analysis, t test, and dominant test with the help of SPSS version 27 software. The research results show that (1) Work Family Conflict has a positive and significant effect on Job Stress. (2) Role Ambiguity has a positive and significant effect on Job Stress. (3) Work Family Conflict is the most dominant variable in this research
Pengaruh Work Family Conflict dan Ketidakjelasan Peran Terhadap Stres Kerja Pada PT. Honda Makassar Indah Cabang Utama Dharmawaty Djaharuddin; Nur Syamsu; Mokhtar, Susiana
Insan Cita Bongaya Research Journal Vol. 3 No. 3 (2024): Juni
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v3i3.107

Abstract

This research aims to determine the influence of work family conflict and role ambiguity on work stress at PT.Hond Makassar Indah Main Branch. The population in this study was 150 employees. The sampling technique used was the Slovin Formula technique, so the entire population at the Kudam XIV/Hasanuddin Office was sampled, namely 60 respondents. The analytical method used is multiple linear regression analysis, t test, and dominant test with the help of SPSS version 27 software. The research results show that (1) Work Family Conflict has a positive and significant effect on Job Stress. (2) Role Ambiguity has a positive and significant effect on Job Stress. (3) Work Family Conflict is the most dominant variable in this research
Peran Shopping Enjoyment, Price Discount dan Live Streaming terhadap Impulsive Buying Themba, Orfyanny Syahreffy; Akob, Rezky Arianty; Mokhtar, Susiana
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5954

Abstract

The purpose of this study is to test the effect of shopping enjoyment, price discount and partial live streaming on impulse buying. The methodology used in this article is a type of quantitative research, a descriptive method with an explanatory survey approach. The population in this study is the people of Makassar City who have shopped at Shopee e-commerce whose number is not known for sure, while the sampling method uses non-probability sampling with purposive sampling techniques. The number of samples used in this study was 100 respondents. This study uses the Accidental Sampling technique. The data analysis techniques used in this study are descriptive analysis, classical assumption test and multiple linear regrelis analysis. The results of this study found that shopping enjoyment has a partial effect on impulse buying, price discounts have a partial effect on impulse buying and live streaming has a partial effect on impulse buying.
Co-Authors Akob, Rezki Arianty Akob, Rezky Arianty Dharmawaty Djaharuddin Hardiani . Heslina, Heslina Nur Syamsu Themba, Orfyanny Syahreffy Yana Fajriah