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All Journal Proceedings of International Conference on Da'wa and Communication Abdimasku : Jurnal Pengabdian Masyarakat Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Al-Muraqabah: Journal of Management and Sharia Business Munazzama Journal of Islamic Management and Pilgrimage
Ilham, Moh
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Munazzama Journal of Islamic Management and Pilgrimage

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An Analysis of Business Model Canvas on a Comedy Company (A Study Case of Majelis Lucu Indonesia/PT. Jenaka Sumber Rezeki) Ilham, Moh; Awaludin, Azrul Afrillana
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 2 No. 1 (2022): June 2022
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v2i1.11159

Abstract

This study aims to determine the business model of a talent development company or comedy company at Majelis Lucu Indonesia (MLI) / PT. Jenaka Sumber Rezeki, especially regarding the Business Model Canvas (BMC) analysis. The business model is one method that helps companies tell stories about a company's internal conditions. Through BMC, companies can display the nine essential components of a business in a simple but comprehensive way. The research data was obtained from the results of a literature study in the form of books, news articles, journals, YouTube video content, researchers’ experiences, and other supporting literature sources. The results obtained from this study were that the MLI company optimally implemented the nine components of BMC and benefited from various business sources such as talent management fees, YouTube Adsense, selling merchandise, holding special online and offline shows, MLI Music, MLI e-sports, and endorsements. Keyword: Business Model Canvas, Comedy Canvas, Majelis Lucu Indonesia
Foundation's Preaching Strategy in Building Donor Loyalty: Case Study at Rabbunallah Surabaya Tahfidz and Orphanage Fithriani, Ulya; Wailah, Carissa Shofwah; Novita, Ayu Farinda; Afrianto, Dimas; Ilham, Moh
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 4 No. 2 (2024): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v4i2.23532

Abstract

This study identifies and analyzes the Da’wa strategies the Rabbunallah Surabaya Foundation implemented to build donor loyalty. The research focuses on understanding how the foundation's da’wa approach influences the relationship between the foundation and its donors, encouraging long-term commitment to supporting its social activities. Using a Grounded Theory methodology, the study adopts a qualitative case study approach, gathering data through in-depth interviews with foundation managers, donors, and related parties and observing da’wa activities. Data analysis used open and axial coding to identify key categories related to Da’wa strategies and donor loyalty. The findings reveal that the foundation's da’wa strategy involves a combination of educational, emotional, and spiritual approaches, focusing on delivering messages of goodness and the importance of sustaining charitable efforts. This strategy fosters a personal and emotional bond between the foundation and its donors. Additionally, the foundation utilizes various communication platforms, such as social media and regular meetings, to maintain transparency and provide updates on program developments. Donor loyalty is built through involvement, trust, and the fulfillment of spiritual and social expectations. In conclusion, the da’wa strategies employed by the Rabbunallah Surabaya Foundation have proven effective in cultivating donor loyalty. Active involvement in da’wa activities that touch on spiritual and social aspects plays a key role in creating lasting relationships between the foundation and its donors. This study contributes to a deeper understanding of the dynamics between foundations and donors within Islamic da’wa.
Co-Authors Abdillah, Zaki Adawiyah, Robi'Atul Afrianto, Dimas Ahsan, Muhamad Arbianto, Alfin Dwi Arsya, Mahfuzh Awaludin, Azrul Afrillana Aziz, Muhajir Sulthonul Febrianti, Adhelia Fithriani, Ulya Jorgy, Endin Khoiruman, Muhammad Azam Kuntum, Rodhiyah Kuntum Masyiroh, Indah Firdausiyatul Mei Santi, Mei Mustaqiem, Ahmad Rosyidul Nazzarudin, Muhammad Aziz Novita, Ayu Farinda Nur Syam Pangestu, Rizky Putri, Angelica salsabila, safira Saputro, Dodik Sirajul Arifin Wailah, Carissa Shofwah zahrohu, maulida Zakariya, Novie Andriani