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Strategi Penentuan Harga Jual Tanaman Hias di UMKM Tanaman Hias Cihideung Lestari, Yuniati; Noor, Chairil M; Fauzzia, Willma; Anissa, Regina Nurfitriyani
Jurnal Sosial & Abdimas Vol 6 No 2 (2024): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v6i2.1831

Penelitian ini mengkaji faktor-faktor yang mempengaruhi strategi penentuan harga di UMKM tanaman hias di Desa Cihideung, Kabupaten Bandung Barat, yang dikenal sebagai sentra produksi tanaman hias. Metode kualitatif digunakan melalui wawancara semi-terstruktur, observasi lapangan, dan analisis dokumentasi untuk memahami bagaimana harga ditentukan oleh para pelaku UMKM. Hasil penelitian menunjukkan bahwa strategi penentuan harga di Cihideung dipengaruhi oleh biaya produksi, harga pasar, permintaan konsumen, serta tren yang berkembang. Pemilik UMKM cenderung menetapkan harga berdasarkan kombinasi antara biaya produksi dan observasi harga pasar, dengan mempertimbangkan faktor keunikan dan ukuran tanaman. Tantangan utama yang dihadapi adalah fluktuasi harga akibat perubahan musim dan permintaan pasar. Penggunaan teknologi dalam penentuan harga masih terbatas, namun beberapa UMKM yang mulai menggunakan platform digital melaporkan peningkatan penjualan dan kemampuan untuk menyesuaikan harga lebih responsif. Penelitian ini menekankan pentingnya strategi penentuan harga yang adaptif dan berbasis data untuk memastikan keberlanjutan dan pertumbuhan UMKM tanaman hias di tengah persaingan pasar yang ketat. Hasilnya diharapkan dapat menjadi panduan bagi UMKM dalam optimalisasi penetapan harga serta memberikan masukan untuk kebijakan pemerintah yang mendukung sektor ini.

The Influence Of Digital Marketing, Health Insurance,On Revisit Intention Mediated By Patient’s Experience Vaiga, Rifqah; Rohendi, A.; Lestari, Yuniati
JKM (Jurnal Kebidanan Malahayati) Vol 10, No 12 (2024): Volume 10 No.12 Desember 2024
Publisher : Program Studi Kebidanan Fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkm.v10i12.18574

Kesadaran masyarakat mengenai kesehatan gigi dan mulutnya sudah mulai meningkat. Banyaknya klinik dan praktek pribadi dokter gigi mengharuskan tiap-tiap klinik untuk bersaing. Transformasi digital dalam pemasaran (digital marketing) serta penggunaan asuransi medis (health insurance) merupakan suatu permasalahan yang dapat meningkatkan atau menurunkan angka kunjungan berulang di suatu klinik. Penelitian ini bertujuan untuk mengetahui pengaruh dari digital marketing dan asuransi kesehatan terhadap kunjungan berulang dengan dimediasi oleh pengalaman pasien. Desain penelitian ini adalah jenis studi kuantitatif dengan menggunakan kuisioner. Penelitian ini dilakukan di Ismile Dental Clinic cabang Pancasila Pontianak, pada bulan Okotober 2024. Metode penelitian menggunakan Non Probability Sampling dengan jumlah sampel sebanyak 100 responden. Analisis data yang digunakan adalah analisis regresi sederhana, uji sobel, dan uji regresi berganda. Hasil penelitian menggunakan uji sobel menunjukkan bahwa nilai p-value sebesar 0,01 untuk pengaruh digital marketing, dan health insurance terhadap revisit intention dengan dimediasi oleh aptient. Experience. Hasil penelitian menggunakan uji regresi berganda terdapat hasil digital marketing 0,376,asuransi Kesehatan 0,760 , serta pengalaman pasien sebesar 0,35 terhadap kunjungan berulang. Kesimpulan dari penelitian ini ialah digital marketing,dan asuransi kesehatan dapat berpengaruh terhadap kunjungan berulang dengan dimediasi oleh pengalaman pasien. Kata Kunci : Digital Marketing, Asuransi Kesehatan, , Kunjungan Berulang, Pengalaman Pasien ABSTRACT Public awareness of dental and oral health has begun to increase. The large number of clinics and private dental practices requires each clinic to compete. Digital transformation in marketing (digital marketing) and the use of medical insurance (health insurance) are issues that can increase or decrease the number of revisit intention to a clinic. This study aims to determine the effect of digital marketing and health insurance on revisit intention mediated by patient experience. The design of this study is a quantitative study type using a questionnaire. This study was conducted at the Ismile Dental Clinic, Pancasila Pontianak branch, in October 2024. The research method used Non Probability Sampling with a sample size of 100 respondents. Data analysis used is simple regression analysis, sobel test, and multiple linear regression. The results of the study using the sobel test showed that the p-value was 0.01 for the influence of digital marketing, and health insurance on revisit intention mediated by patient. Experience. The results of the study using the multiple linear regression test showed that the results of digital marketing were 0.376, health insurance 0.760, and patient's experience of 0.35 on revisit intention. The conclusion of this study is that digital marketing and health insurance can influence revisit intention through the mediation of patient’s experience Keywords : Digital Marketing, Health Insurance, Patient Experience, Revisit Intention

The Influence of Identification of Important Reports, Authentication and Documentation on Accuracy of Medical Records Lee, Yoseph; Hidayat, Dasrun; Lestari, Yuniati
Research of Service Administration Health and Sains Healthys Vol 6, No 1 (2025): Research of Service Administration Health and Sains Healthys (Juni)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i1.9052

One of the key efforts undertaken by hospitals to provide high-quality healthcare services, both individually and comprehensively, including outpatient, inpatient, and emergency services is improving the quality of medical record management. Properly completed and well-organized medical records play a crucial role as a guideline in delivering healthcare services and serve as a source of information that supports medical research. Additionally, medical records function as a basis for assessing healthcare service performance and hold medico-legal significance. Medical records are considered to be of high quality when they meet several criteria, including completeness, accuracy, timeliness, and compliance with legal aspects. However, based on observations, several medical record documents in the Outpatient Emergency Department of RSIA Rinova Intan Bekasi were found to be incomplete, particularly in terms of identification, important reports, authentication, and documentation. This study employs the Mixed Method Explanatory approach, in which a quantitative analysis is followed by a qualitative examination to gain a deeper understanding of the findings. The quantitative approach involves 104 patient samples who sought treatment at the Outpatient Emergency Department of RSIA Rinova Intan Bekasi from February to March 2025, while the qualitative approach includes 7 informants, consisting of medical personnel and medical record officers. Data were collected through questionnaires, observations, and interviews. Thus, this study aims to analyze the influence of identification, important reports, authentication, and documentation on the accuracy of medical records in the Outpatient Emergency Department of RSIA Rinova Intan Bekasi. The findings of this research are expected to provide insights into the factors affecting the quality of medical records and serve as a foundation for enhancing the efficiency of medical record-keeping systems in hospitals.

Optimization of Casemix System to Increase Revenue of Bunda Medika Jakabaring Hospital Saraswati, Nadya Ayu; Purwadhi, Purwadhi; Lestari, Yuniati
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.890

This study aims to determine the procedures for implementing the casemix system at Bunda Medika Jakabaring Hospital and its impact on hospital revenue, as well as to identify challenges and strategies for optimizing the casemix system to increase revenue. The method used is descriptive research with a qualitative approach, involving participants from various hospital units directly related to the operation and implementation of the casemix system. The research findings indicate that the implementation of the casemix system involves structured administrative and technical processes, from patient data validation to claim submission to BPJS, supported by information technology to ensure smooth operations. The casemix system changes the payment pattern for services to be based on case complexity, directly impacting hospital revenue by requiring meticulous documentation and coding. Key challenges include incomplete data, coding errors, lack of coordination between units, as well as limitations in human resources and technical constraints in the information system. Optimization strategies focus on strengthening documentation, regular training for medical staff, internal audits, comprehensive data validation, and enhancing cross-unit collaboration, along with information technology support to accelerate the claims process and sustainably increase revenue.

Strategic Management of Health Budget Efficiency in Indonesia's National Health System Lestari, Yuniati
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.571

The National Health System (SKN) is a key pillar in achieving equitable public health, but its implementation still faces obstacles in the form of unequal access to services, uneven distribution of health workers, and inefficient financing. This study aims to examine the main challenges in implementing the NHC in Indonesia, formulate relevant strategies to overcome them, and analyze the effectiveness and efficiency of the national health budget within a performance-based policy framework. The study uses a descriptive qualitative approach through a literature review with data sources including government regulations, official reports, and international publications. The results show that SKN is still limited by fragmented governance, low allocation for promotive-preventive efforts, and the dominance of curative spending. However, opportunities for strengthening exist through six pillars of health transformation, including strengthening primary services, improving referral services, system resilience, financing reform, human resource development, and health digitization. The discussion emphasizes the importance of reorienting budget priorities, improving performance accountability, and diversifying funding sources to support the achievement of Universal Health Coverage (UHC) and Sustainable Development Goals (SDGs). This study shows that performance-based budget optimization, governance strengthening, and equitable distribution of resources are key to building a more resilient, inclusive, and sustainable national health system.

Strategi Penentuan Harga Jual Tanaman Hias di UMKM Tanaman Hias Cihideung Lestari, Yuniati; Noor, Chairil M; Fauzzia, Willma; Anissa, Regina Nurfitriyani
Jurnal Sosial & Abdimas Vol. 6 No. 2 (2024): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v6i2.1831

Penelitian ini mengkaji faktor-faktor yang mempengaruhi strategi penentuan harga di UMKM tanaman hias di Desa Cihideung, Kabupaten Bandung Barat, yang dikenal sebagai sentra produksi tanaman hias. Metode kualitatif digunakan melalui wawancara semi-terstruktur, observasi lapangan, dan analisis dokumentasi untuk memahami bagaimana harga ditentukan oleh para pelaku UMKM. Hasil penelitian menunjukkan bahwa strategi penentuan harga di Cihideung dipengaruhi oleh biaya produksi, harga pasar, permintaan konsumen, serta tren yang berkembang. Pemilik UMKM cenderung menetapkan harga berdasarkan kombinasi antara biaya produksi dan observasi harga pasar, dengan mempertimbangkan faktor keunikan dan ukuran tanaman. Tantangan utama yang dihadapi adalah fluktuasi harga akibat perubahan musim dan permintaan pasar. Penggunaan teknologi dalam penentuan harga masih terbatas, namun beberapa UMKM yang mulai menggunakan platform digital melaporkan peningkatan penjualan dan kemampuan untuk menyesuaikan harga lebih responsif. Penelitian ini menekankan pentingnya strategi penentuan harga yang adaptif dan berbasis data untuk memastikan keberlanjutan dan pertumbuhan UMKM tanaman hias di tengah persaingan pasar yang ketat. Hasilnya diharapkan dapat menjadi panduan bagi UMKM dalam optimalisasi penetapan harga serta memberikan masukan untuk kebijakan pemerintah yang mendukung sektor ini.

Product Service Diversification Strategy to Increase Revenue and Maintain Financial Stability of Restu Ibu Hospital Balikpapan Hendrawan, Tommy; Rohendi, A.; Lestari, Yuniati
Research of Service Administration Health and Sains Healthys Vol 6, No 2 (2025): Research of Service Administration Health and Sains Healthys (Desember)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i2.9113

This study aims to develop a service diversification model to enhance the financial stability of Restu Ibu Hospital in Balikpapan, which faces high dependence on BPJS Health payments (69.3% of revenue). A qualitative method with focused interviews and SWOT analysis was employed to identify challenges and opportunities for diversification. Results show that reliance on BPJS causes liquidity risks due to delayed claims, limited budget allocation for development, and competition from new hospitals. Recommended services include corporate clinic management, medical check-ups, home care, telemedicine, and technology-based premium services. The SWOT analysis highlights the importance of leveraging internal resources (subspecialist doctors, investor networks) and mitigating weaknesses (HR, outdated facilities). A phased implementation strategy is proposed, covering technology enhancement (Hospital Information System, patient apps), staff training, and aggressive marketing to reduce BPJS dependency to ≤50% within 5 years. The study concludes that innovation-driven service diversification improves financial stability and competitiveness in a dynamic healthcare industry.

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