Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Jurnal Ilmu Manajemen Advantage International Journal of Trends in Accounting Research
Nguyen, Thanh Lam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Customer Online Reviews on Purchase Decision in Vietnam: Using Brand Switching as A Mediator Nguyen, Thanh Lam; Dat, Nguyen Thanh
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 5 No. 1 (2024): International Journal of Trends in Accounting Research (IJTAR)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/ijtar.v5i1.609

Abstract

The rapid development of technology leads to diversification in consumer behavior. Businesses face greater competition challenges. New factors such as online customer reviews also affect consumer purchasing decisions. In order to create sustainable sales growth, businesses need to pay attention to the customer experience to reduce the percentage of customers switching to a new brand. This study incorporates these factors into the proposed model to assess their relationship. The analytical results show that the factors of customer online reviews and brand switching all impact purchase decisions.. Research is meant for businesses in general and marketers in particularly.
The Influence of Career Development and Startup Ecosystem Support on the Retention of Gen Z Entrepreneurs in the Digital Startup Ecosystem Fitria, Novy; Muttaqien, Fauzan; Rizki, Via Lailatur; Dewi, I Gusti Ayu Panca; Permadi, I Komang Oka; Nguyen, Thanh Lam
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1780

Abstract

This study examines the influence of career development and startup ecosystem support on the retention of Generation Z digital entrepreneurs in Indonesia. The increasing involvement of young people in digital entrepreneurship raises the need to understand the factors that enable them to maintain long-term entrepreneurial engagement. Using an explanatory quantitative approach, data were collected through structured questionnaires and analyzed with multiple linear regression to identify the role of individual development and ecosystem support. The results indicate that career development contributes to strengthening entrepreneurial commitment by enhancing clarity of goals, competence, and confidence, while startup ecosystem support provides essential external reinforcement through networks, mentoring, collaboration, and resource access. The interaction of both factors shows a complementary effect in sustaining entrepreneurial involvement. This study concludes that the retention of Gen Z digital entrepreneurs is shaped by a combination of internal developmental processes and external ecosystem support, and it offers practical implications for educators, incubators, and policymakers in strengthening digital entrepreneurship programs.
Co-Authors Dat, Nguyen Thanh Dewi, I Gusti Ayu Panca Fauzan Muttaqien I Komang Oka Permadi Novy Fitria, Novy Via Lailatur rizki