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All Journal Ana Bulava Jurnal Pendidikan Anak TRIBUTE: JOURNAL OF COMMUNITY SERVICES Formosa Journal of Multidisciplinary Research (FJMR) GENIUS: Jurnal Inovasi Pendidikan dan Pembelajaran
Fakhirah
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

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Effect of Electronic Word of Mounth (E-WOM), Product Quality and Price Perception of Repurchase Intention of Skincare Products on the Tiktok Shop Application Fakhirah; Hadi, Effed Darta
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8546

Abstract

The purpose of this research is to determine the influence of Electronic Word of Mount (E-Wom), Product Quality and Price Perception on Repurchase Intention for Skincare Products on the Tiktok Shop Application. Descriptive qualitative with survey design is the type of research used. This research is a type of quantitative research that uses data collection techniques in the form of questionnaires or surveys whose results are analyzed statistically using the SPSS 23 data analysis model. The sample in this research was 160 with respondents in the category of having purchased skincare products on the Tiktok Shop application. The research results show that E-WOM has an insignificant influence on repurchase intention on skincare products in the Tiktok application, while product quality has a significant influence on repurchase intention on skincare products in the Tiktok Shop application and price perception has a significant influence on repurchase intention on skincare products in TikTok Shop application.
Co-Authors Akbar, Achmad Aulia, Ramadha Ayub Sugara Dearti, Fitri Dwi Kurniawan, Bagas Ernawati Fitranita, Vika Hadi, Effed Darta Julia Purnama Sari Juwandi, Dwidriandito Kahar, M. Iksan Makhrian, Andy Nanda Putri, Lyra Nurul Amaliah Siti Nur Azizah, Siti Tarisa Ufiyah Ramlah Win Syaputra, Edo