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<![CDATA[PENGARUH F-COMMERCE BROWSING, F-COMMERCE USAGE INTENSITY TERHADAO F-COMMERCE IMPULSE PURCHASE PADA PENGGUNA FACEBOOK ]]>
<![CDATA[Fadilla Riska Rahayu]]>;
<![CDATA[Rina Suthia Hayu]]>;
<![CDATA[Effed Darta Hadi]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p08
<![CDATA[This study aims to examine the effect of f-commerce browsing and f-commerce usage intensity of f-commerce impulse purchase mediated by urge to purchase on users of the Facebook. The data was collected from 197 respondents who had made impulsive purchases using the Facebook. The data collection technique used a questionnaire that was distributed online through social media. The research measurement in this questionnaire consists of 16 questions to the respondent. Data analysis in this study used SEM-AMOS to see the relationship between variables. the research showed that; (1) f-commerce browsing has a positive effect on f-commerce impulse purchase; (2) f-commerce usage intensity has a positive effect on f-commerce impulse purchase; (3) f-commerce browsing has a positive effect on urge to purchase; (4) f-commerce usage intensity has a positive effect on f-commerce urge to purchase; (5) urge to purchase has a positive effect on f-commerce impulse purchase; (6) urge to purchase mediates the effect of f-commerce browsing on f-commerce impulse purchase; (7) urge to purchase mediates the f-commerce usage intensity on f-commerce impulse purchases.]]>
<![CDATA[Behavioral Intention to Re-Use Online Learning Platform ]]>
<![CDATA[Akram Harmoni Wiardi]]>;
<![CDATA[Trisna Murni]]>;
<![CDATA[Rina Sutia Hayu]]>;
<![CDATA[Effed Darta Hadi]]>
<![CDATA[ Journal of Health and Behavioral Science Vol 4 No 1 (2022): March 2022 ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jhbs.v4i1.4781
<![CDATA[The Technology Acceptance Model (TAM) is a model used to predict user acceptance of information systems based on perceived usefulness and perceived ease of use. If the user sees the benefits and ease of using the information system, it will cause the user's actions to accept the use of the information system. This study aims to examine the effect of IT system quality and perceived usefulness on the intention to reuse online learning applications. This research analyze the measurement of perceptions of the quality of the IT system used by respondents in the scope of online learning. We operate a survey method, the respondents in this reseacrh were students and teaching staff users of online learning applications. Respondents, most of whom are students in Sumatra, are interested or have the intention of reusing online learning applications if there is a good information quality factor and more benefits from online applications. The perceived usefulness construct plays a full role as a mediating variable of the relationship between information quality and intention to reuse online learning applications.]]>
<![CDATA[Critical Review: Factors Affecting Online Purchase Intention Generation Z ]]>
<![CDATA[Yolanda Veybitha]]>;
<![CDATA[Lizar Alfansi]]>;
<![CDATA[Muhartini Salim]]>;
<![CDATA[Effed Darta]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v4i1.1162
<![CDATA[This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.]]>
<![CDATA[Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic ]]>
<![CDATA[Febzi Fiona]]>;
<![CDATA[Willy Abdillah]]>;
<![CDATA[Sri Adji Prabawa]]>;
<![CDATA[Effed Darta Hadi]]>
<![CDATA[ ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPM Universitas Muhammadiyah Tasikmalaya ]]>
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DOI: 10.35568/abdimas.v6i2.3221
<![CDATA[The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.]]>
<![CDATA[PERAN GENDER DALAM MEMODERASI PENGARUH DISKONFIRMASI POSITIF, PERCEIVED VALUE, DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG DARING ]]>
<![CDATA[Effed darta Hadi]]>;
<![CDATA[Akram Harmoni Wiardi]]>
<![CDATA[ The Manager Review Vol. 1 No. 1 (2019) ]]>
Publisher : <![CDATA[UNIB Press ]]>
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DOI: 10.33369/tmr.v1i1.7688
<![CDATA[The purpose of the study is to examine empirically the role of gender as a moderating effect of positive disconfirmation, trust, and perceived value towards the intention to repurchase. This research is a quantitative research and confirmatory which is to examine the cause and effect relationship between variables in this study based on previous research tests with different place settings and research samples. The method in this study is the survey method, the sample of the study respondents in this study are consumers who have done transactions through online buying and selling sites. The stages in this study include; preparation of research proposals, conducting surveys, data processing, data interpretation, and preparation of research reports. The results of this study are expected to provide practical and theoretical contributions regarding consumer behavior.]]>
<![CDATA[The Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia ]]>
<![CDATA[Chaniago, Bunga]]>;
<![CDATA[Alfansi, Lizar]]>;
<![CDATA[Ekaputri, Seprianti]]>;
<![CDATA[Hardi, Effed Darta]]>
<![CDATA[ Jurnal Economia Vol. 20 No. 1 (2024): February 2024 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for ]]>
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DOI: 10.21831/economia.v20i1.40615
<![CDATA[AbstractThis study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site. Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace]]>
<![CDATA[Pengaruh Viral Marketing dan Internet Celebrity Endorsement terhadap Impulse Buying Melalui Online Trust ]]>
<![CDATA[Bisma, Reindra Prasista]]>;
<![CDATA[Hadi, Effed Darta]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v6i3.5574
<![CDATA[The purpose of this study is to examine the impact of viral marketing and internet celebrity endorsement on impulsive buying behavior through online trust in the context of the Erigo brand. The study utilizes primary data and adopts a quantitative approach with purposive sampling techniques. The study's population includes all consumers who have purchased Erigo products in the city of Bengkulu, totaling 130 respondents. Structural Equation Modeling - Partial Least Squares (SEM-PLS) version 4.0 is employed as the research method. The research findings indicate that viral marketing and internet celebrity endorsement have a positive and significant impact on online trust. However, it was observed that the effect of viral marketing on impulsive buying behavior is not statistically significant, and internet celebrity endorsement has a non-significant negative influence on impulsive buying behavior. Furthermore, the study reveals that online trust has a positive and significant impact on impulsive buying behavior. Additionally, the research results demonstrate that both viral marketing and internet celebrity endorsement significantly influence impulsive buying behavior through the mediator of online trust.]]>
<![CDATA[Faktor Yang Mempengaruhi Green Purchase Intention: Dimediasi Oleh Green Trust ]]>
<![CDATA[Vebriyanto, Sigit]]>;
<![CDATA[Hadi, Effed Darta]]>
<![CDATA[ REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/revitalisasi.v12i2.4470
<![CDATA[This study aims to investigate the determinants affecting the intention to purchase electric cars in Indonesia, with a specific focus on the Java and Sumatra regions. Electric vehicles represent a promising solution to address environmental concerns, notably the issue of global warming, primarily attributed to emissions from conventional vehicles. Recent data indicates a substantial surge in electric car sales within Indonesia. The research findings indicate that green perceived value has a direct and significant positive impact on the intention to buy electric vehicles. Furthermore, individuals' attitudes and green trust products directly contribute to the intention to purchase electric vehicles. Additionally, green trust serves as an intermediary in reinforcing the positive relationship between green perceived value and green attitudes towards green purchase intention. Conversely, subjective norms did not demonstrate a positive influence on the intention to purchase electric vehicles. These results shed light on the factors that shape consumers' intentions to buy electric vehicles and the extent of their impact, particularly in the regions of Java and Sumatra.]]>
<![CDATA[Celebrity Endorser, Product Quality Mempengaruhi Niat Beli Pada E-Commerce Melalui Brand Trust ]]>
<![CDATA[Putri, Indri Destika]]>;
<![CDATA[Hadi, Effed Darta]]>
<![CDATA[ REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/revitalisasi.v12i2.4530
<![CDATA[This research aims to test whether Celebrity Endors and Product Quality can partially influence Purchase Intentions in E-Commerce or purchase intentions, as well as the role of brand trust in mediating this influence. This research has a population, namely consumers of Scarlet products, while the sample is 149 consumers of Scarlet Whitening in Bengkulu who were obtained using a questionnaire, and selected through a non-probability sampling technique, namely convenience sampling. Data analysis used using the PLS SEM method for the Smart PLS program. The research results show that Celebrity Endors have a significant and positive influence on brand trust, Product quality has a significant and positive influence on brand trust, Brand trust has a significant and positive influence on purchase intention, Product quality has a significant and positive influence on purchase intention, Celebrity Endors does not have a significant influence on purchase intention through brand trust and Product Quality has a significant influence on purchase intention through brand trust.]]>
<![CDATA[Influence of Online Customer Reviews and Ratings on Purchasing Decisions on Shopee E-commerce with Trust as Mediator and Emotional as Moderation ]]>
<![CDATA[Putri, Nuraisyah]]>;
<![CDATA[Hadi, Effed Darta]]>
<![CDATA[ Student Journal of Business and Management Vol. 7 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v7i2.36329
<![CDATA[The objective of this research is to analyze the effect of online customer reviews and ratings on purchasing decisions on Shopee e-commerce with trust as a mediator and emotions as a moderator. The research method used is quantitative, and primary data was collected by online questionnaires. The population in this study are Shopee e-commerce users. Participabts in this research concisted of 217 respondents in Indonesia. The sampling technique uses purposive sampling. The method of analysis this study using Lisrel 8.8 is analysis with a variance-based structural equation modeling approach. The findings reveal that the: 1) online customer reviews have a positive effect on purchasing decisions. 2) online customer ratings have a negative effect on purchasing decisions. 3) online customer reviews have a positive effect on trust. 4) online customer ratings have a positive effect on trust. 5) trust has a positive effect on purchasing decisions. 6) the mediating role of trust between online customer review variables on purchasing decisions has an influence that has a partially mediated mediating role. 7) the mediating role of trust in mediating online customer assessments of purchasing decisions has a full mediating role. 8) emotional variables cannot moderate online customer review variables on purchasing decisions.]]>
