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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EDUCTUM: Journal Research Economic: Journal Economic and Business
Tarigan, Sovia Loren Br
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE DIKALANGAN MAHASISWA KOTA MEDAN Makhotri, Amnar; Lestari, Bunga Indah; Sibarani, Melly Monica; Gultom, Paskah Monika Putri; Tarigan, Sovia Loren Br; Khairunnisha, Zainka
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.52228

Abstract

Tujuan pada penelitian ini adalah untuk mengevaluasi dampak faktor-faktor seperti kualitas produk, citra merek (brand image), dan lifestyle terhadap keputusan pembelian di kalangan mahasiswa di Kota Medan melalui platform Shopee. Metode penelitian yang diterapkan adalah penelitian kuantitatif, dengan penggunaan teknik convenience sampling untuk menentukan sampel. Sampel dipilih secara acak tanpa memperhatikan kedudukan dalam populasi yang homogen. Untuk memastikan distribusi sampel yang merata, populasi juga diacak. Data dikumpulkan menggunakan angket, lalu pengolahan data dilakukan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan yakni kualitas produk mempunyai dampak konkret mengenai keputusan pembelian di aplikasi Shopee, sedangkan brand image dan lifestyle tidak mempunyai dampak mengenai keputusan pembelian di platform tersebut. Kata Kunci: kualitas produk, brand image, lifestyle
PUEBI Error Analysis on Instagram Account Posts @bank_indonesia_sumut Sipangkar, Cici Paranita; Sibarani, Melly Monica; Sembiring, Serina Br; Tarigan, Sovia Loren Br; Simarmata, Vernalia Sonya Kristina
EDUCTUM: Journal Research Vol. 3 No. 6 (2024): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v3i6.736

Abstract

This study aims to analyze the errors in the use of the General Guidelines for Indonesian Spelling (PUEBI) in the posts of the Instagram account @bank_indonesia_sumut. In the digital era, social media has become an effective communication tool, including for government agencies such as Bank Indonesia. However, errors in the use of spelling can affect the image of professionalism and the credibility of the information conveyed. This study uses a qualitative descriptive method by collecting data in the form of randomly selected Instagram posts. The results of the analysis show several common errors, such as capitalization, punctuation, and the use of standard words. These findings are expected to be used as evaluation material to improve the quality of the use of Indonesian in accordance with the PUEBI rules on social media.
The Influence of User Generated Content (UGC), Product Quality, and Price on Purchase Interest of Ventela Shoes on TikTok Shop (Case Study on Digital Business Students of Stambuk 2021) Tarigan, Sovia Loren Br; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1143

Abstract

This study aims to analyze the influence of User Generated Content (UGC), product quality, and price on purchase intention of Ventela shoes on the TikTok Shop platform, focusing on students of the Digital Business Study Program, class of 2021, at Universitas Negeri Medan. The background of the research is based on the growing phenomenon of TikTok Shop as a promotional and transactional e-commerce platform, and the rising popularity of Ventela as a local shoe brand among young consumers. This research uses a quantitative approach with data collected through questionnaires distributed to 109 students, with 86 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to examine the influence of the independent variables (User Generated Content (UGC), product quality, and price) on the dependent variable (purchase intention). The results show that both partially and simultaneously, the three independent variables have a positive and significant influence on consumer purchase intention. These findings indicate that marketing strategies involving user-generated content, delivering quality products, and offering competitive pricing can effectively increase consumer interest in purchasing Ventela shoes via TikTok Shop.
ANALISIS PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE DIKALANGAN MAHASISWA KOTA MEDAN Makhotri, Amnar; Lestari, Bunga Indah; Sibarani, Melly Monica; Gultom, Paskah Monika Putri; Tarigan, Sovia Loren Br; Khairunnisha, Zainka
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 15 No. 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.52228

Abstract

Tujuan pada penelitian ini adalah untuk mengevaluasi dampak faktor-faktor seperti kualitas produk, citra merek (brand image), dan lifestyle terhadap keputusan pembelian di kalangan mahasiswa di Kota Medan melalui platform Shopee. Metode penelitian yang diterapkan adalah penelitian kuantitatif, dengan penggunaan teknik convenience sampling untuk menentukan sampel. Sampel dipilih secara acak tanpa memperhatikan kedudukan dalam populasi yang homogen. Untuk memastikan distribusi sampel yang merata, populasi juga diacak. Data dikumpulkan menggunakan angket, lalu pengolahan data dilakukan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan yakni kualitas produk mempunyai dampak konkret mengenai keputusan pembelian di aplikasi Shopee, sedangkan brand image dan lifestyle tidak mempunyai dampak mengenai keputusan pembelian di platform tersebut. Kata Kunci: kualitas produk, brand image, lifestyle
Co-Authors Gultom, Paskah Monika Putri Khairunnisha, Zainka Lestari, Bunga Indah Makhotri, Amnar Rangga Restu Prayogo, Rangga Restu Sembiring, Serina Br Sibarani, Melly Monica Simarmata, Vernalia Sonya Kristina Sipangkar, Cici Paranita