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PEMBELIAN IMPULSIF PELANGGAN PADA E-COMMERCE : PERAN PENGALAMAN PELANGGAN DALAM PERSONALISASI IKLAN Isna Ayu Safitri Kusuma Dewi; Cahyaningrum, Fibia Sentauri; Arista, Maria; Setyono, Vicky Indarto
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 2 (2023): Agustus : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i2.1991

Abstract

One of the advantages of using social commerce, especially Instagram, is the appearance of paid advertisements that suit consumer preferences, which is called personalization. Previous studies on the effectiveness of personalized advertising still show mixed results, both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the effect of advertising personalization on advertising value which then influences impulse buying in social commerce and flow experience as moderation. This study used a survey method using 157 active Instagram users. The findings on the results of this study indicate that personalized advertising has a positive effect on advertising value and encourages impulse purchases. Then the flow experience was found to strengthen the value of advertising on impulse purchases. So the results of the study show that when users are fully engaged, happy, and excited when using social media, then receiving personalized advertisements that match their preferences will encourage impulse purchases.
Pendampingan Pembangunan Jaringan Irigasi Air Tanah untuk Mendukung Ketahanan Pangan di Desa Jatimulyo Kecamatan Plumpang Kabupaten Tuban Prambudi, Wahyu Tri; Rowibowo, Nolo; Ariyanti, Menik; Cahyaningrum, Fibia Sentauri
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.904

Abstract

This Community Service activity aims to optimize the groundwater irrigation network to support food security in Jatimulyo Village, Plumpang District, Tuban Regency. The main problem faced by the local community is the limited surface irrigation network, especially during the dry season. The methods used in this activity include counseling, diffusion of science and technology, training, and direct mentoring to farmer groups. The results of the activity show that farmers have increased their knowledge and skills in utilizing the groundwater irrigation system efficiently. In addition, an irrigation control tank unit has been built as a pilot model. This activity proves that a participatory approach and appropriate technology can encourage farmer empowerment and provide applicable alternative solutions to increase agricultural productivity in areas facing an irrigation water crisis. This activity was carried out in collaboration with the Bengawan Solo River Basin Authority as a form of synergy between academics and stakeholders in water resource management.
Pengaruh Efisiensi Alat Berat pada Pekerjaan Peningkatan Jalan Lingkungan Desa Sidomulyo Kecamatan Deket Kabupaten Lamongan Prambudi, Wahyu Tri; Riwibowo, N; Ariyanti, Menik; Cahyaningrum, Fibia Sentauri
Jurnal Sains Bangunan Vol 2 No 2 (2025): Jurnal Sains Bangunan Edisi September 2025
Publisher : FAKULTAS TEKNIK ITBADLA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan alat berat dalam pekerjaan peningkatan jalan lingkungan desa memiliki peran krusial dalam menunjang efisiensi pelaksanaan proyek, baik dari segi waktu maupun biaya. Penelitian ini bertujuan untuk menganalisis pengaruh efisiensi penggunaan alat berat terhadap keberhasilan pelaksanaan pekerjaan peningkatan jalan lingkungan di Desa Sidomulyo. Metode penelitian yang digunakan meliputi studi lapangan, pengumpulan data primer melalui observasi dan wawancara, serta analisis kuantitatif terhadap produktivitas alat berat dan korelasinya dengan durasi serta biaya pelaksanaan proyek. Hasil penelitian menunjukkan bahwa tingkat efisiensi alat berat, khususnya pada pekerjaan pemadatan dan pengangkutan material, memiliki pengaruh yang signifikan terhadap percepatan waktu penyelesaian dan pengurangan biaya operasional proyek. Penggunaan alat berat terbukti mampu mempersingkat waktu pelaksanaan pekerjaan menjadi 14 hari dari waktu rencana yang dijadwalkan semula yang memakan waktu 90 hari. Efisiensi waktu pelaksanaan proyek tersebut berdampak pada biaya operasional proyek yang dikeluarkan. Semakin cepat pelaksanaan suatu proyek maka semakin kecil pula biaya operasional yang akan dikeluarkan. Selain itu, ditemukan bahwa pemilihan jenis alat berat yang tepat serta pengelolaan waktu operasional yang optimal menjadi faktor utama dalam meningkatkan efisiensi kerja di lapangan. Penelitian ini merekomendasikan penerapan sistem manajemen alat berat yang lebih terstruktur pada proyek infrastruktur berskala desa untuk meningkatkan efektivitas pelaksanaan dan keberlanjutan pembangunan.
Bisar 3.0 for Analytical Road Pavement Design: Bisar 3.0 untuk Desain Jalan Beraspal Analitis N. Riwibowo; Prambudi, Wahyu Tri; Cahyaningrum, Fibia Sentauri; Ariyanti, Menik; Rizki, M. Alvan
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1751

Abstract

Background: Safe and comfortable road pavement is a fundamental requirement, yet most designs rely on empirical methods that limit the ability to analyze detailed structural behavior. Specific Background: Analytical methods allow comprehensive evaluation of pavement layer strength, enabling faster and more precise calculations. Knowledge Gap: Limited studies have applied Bisar 3.0 guided by the Nottingham Design Method to calculate strain and service life in pavements using CTB (Concrete Treated Base) and Class B aggregate layers. Aim: This study applies the Bisar 3.0 program to determine road service life under fatigue cracking and permanent deformation criteria. Results: Calculations show analytical methods predict a longer service life (~±20 years) than empirical methods. Higher foundation stiffness and low average daily traffic reduce service life, and fatigue cracking criteria indicate a longer lifespan than permanent deformation. Novelty: Integration of Bisar 3.0 with Nottingham Design Method for precise service life estimation provides a detailed analytical approach rarely applied in road pavement studies. Implications: Findings support engineers in optimizing pavement design, selecting appropriate layer materials, and predicting long-term road performance more accurately. Highlights: Analytical design predicts longer road service life than empirical methods Fatigue cracking lifespan exceeds permanent deformation lifespan Bisar 3.0 enables rapid and precise calculation of pavement layer strains Keywords: Road Pavement, Analytical Method, Bisar 3.0, Nottingham Design Method, Service Life
Time Delay Risk Analysis in SMPN 2 Mantup Classroom Construction: Analisis Risiko Penundaan Waktu dalam Konstruksi Ruang Kelas SMPN 2 Mantup Prambudi, Wahyu Tri; N. Riwibowo; Cahyaningrum, Fibia Sentauri; Ariyanti, Menik; Rizki, M. Alvan
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1752

Abstract

General Background: Timely completion of construction projects is critical for operational efficiency and cost management. Specific Background: The New Classroom Building Project at SMPN 2 Mantup-Lamongan experienced delays caused by human resources, material availability, and weather conditions, highlighting challenges in project scheduling and risk management. Knowledge Gap: Limited studies provide quantitative assessments of combined environmental, material, and workforce factors on construction delays in local school infrastructure projects. Aims: This study aims to analyze the magnitude of time delays, identify dominant risk factors, and propose mitigation strategies to manage project risks effectively. Results: Data from 45 respondents using questionnaires and analyzed via SPSS revealed that rainfall intensity (21.6%), workforce skill (16.8%), and worker discipline (14.4%) were the leading contributors to delays, with an overall project delay of 6 days compared to the planned schedule. Novelty: The research integrates Critical Path Method calculations with survey-based risk assessment to provide a precise, practical strategy for local construction projects. Implications: Findings offer actionable guidance for contractors and project managers to optimize resource allocation, reduce delays, and improve project reliability. Highlights: Rainfall intensity identified as the highest delay factor. Workforce skill and discipline significantly affect project duration. CPM combined with survey analysis provides actionable mitigation strategies. Keywords: Construction Delays, Risk Analysis, Critical Path, Project Management, SMPN 2 Mantup