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All Journal Jurnal Sosiologi Andalas Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks International Journal of Applied Counseling and Social Sciences e-Jurnal Apresiasi Ekonomi
Syukri, Khariful
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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STUDY OF CONSUMER BUYING PROCESS BASED ON AISAS MODEL, STUDY CASE: CLOUD THINK Syukri, Khariful; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.804

Abstract

This paper investigates the complexities of the fashion industry in Bandung, Indonesia, emphasizing challenges in data collection and the potential for sustainable growth. It explores the economic impact of the sector on Indonesia, detailing its significant contribution to GDP and the rise of e-commerce. The study scrutinizes the resilience of the industry during the COVID-19 pandemic, highlighting the pivotal role of trust in social media marketing. Using the AISAS consumer decision-making model, the research focuses on local fashion business Cloud Think, revealing the interconnectedness between early stages (Attention and Interest) and downstream consumer actions (Action and Share). The analysis considers demographic factors, construct reliability, and discriminant validity, providing nuanced insights into consumer behavior. The study extends to the online retail landscape, discussing pandemic effects, ethical considerations, and sustainability. In conclusion, this research offers a comprehensive understanding of the Bandung fashion industry, contributing valuable insights for businesses and policymakers navigating the evolving dynamics of the Indonesian fashion sector.
SWOT Analysis and Consumer Purchase Intention CloudThink Fashion Business Syukri, Khariful; Rahmaini, Indah Sari
International Journal of Applied Counseling and Social Sciences Vol 6, No 02 (2025): International Journal of Applied Counseling and Social Sciences
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/0051333ijaccs

Abstract

This article aims to examine SWOT analysis and consumer purchasing decisions in CloudThink Fashion Business. This paper uses quantitative research methods with a descriptive type and a literature review. Studies show that SWOT analysis and consumer purchasing decisions are fundamental disciplines in marketing and business strategy, exploring various factors that influence individual purchasing decisions, preferences, and interactions with products or services. The interaction between cognitive, affective, and conative processes creates a nuanced understanding of consumer purchasing intentions.
Digitised Body and Self Among Generation Z on Instagram in West Sumatra Rahmaini, Indah Sari; Zuldesni, Zuldesni; Irwansyah, Ade; Syukri, Khariful
Jurnal Sosiologi Andalas Vol. 12 No. 1 (2026)
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsa.12.1.126-141.2026

Abstract

This study aims to determine how the Digitized body/self is perceived by Gen Z on Instagram and explore the challenges faced by Generation Z in constructing and producing digital identities in their daily activities. This study uses a digital sociology perspective and Deborah Lupton's concept of the digitized body in the context of the West Sumatra community. This study uses a qualitative approach using netnographic research types such as observation of visual content, captions, profile descriptions, and interaction patterns that complement the explanation of their digital practices. This research is complemented by in-depth interviews with Instagram users from Generation Z based on predetermined criteria. The results show that Generation Z forms the digitalization of the body and self through the practice of audience segmentation based on goals, namely using multiple accounts, using anonymous accounts, selecting posts based on audience groups per account, and differentiating the digital self they want to show based on the account's purpose. This form of digitalization reflects the difference between online representation and their real-world self.
Developing Millennial Generation Skills Through a Technology-Based Agribusiness Training Program in Mekarsaluyu Village, Cimenyan District, West Java Regency Muhammad, Achmad; Sadikin, Supriyadi; Sudjana, Dede; Syukri, Khariful; Attaqwa, Yusita
Warta Pengabdian Andalas Vol 33 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.1.128-139.2026

Abstract

This community service activity aims to increase the understanding, knowledge, and interest of the younger generation in Mekarsaluyu Village towards technology-based agribusiness. The method of implementing activities uses a socialization method that is carried out in a structured manner through the delivery of materials and interactive discussions. The target of the activity is students and youth of Mekarsaluyu Village who have not been actively involved in agricultural activities. The results of the activity showed an increase in participants' understanding and interest in the technology-based agriculture and agribusiness sectors. Through this activity, the young generation is expected to be able to play an active role in the sustainable development of village agricultural potential and encourage innovative and competitive agribusiness-based local economic growth.
Co-Authors Achmad Muhammad, Achmad Attaqwa, Yusita Harimukti Wandebori IRWANSYAH, ADE Sadikin, Supriyadi Sudjana, Dede Zuldesni, Zuldesni