Garuda - Garba Rujukan Digital

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Fianto, Latif; Ghofur, M. Abdul; Fauzuna, Hafidlatul; Kusufa, Fendiyatmi
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Fauzuna, Hafidlatul; Qorib, Fathul; Yulianto, Akhmad Haries; Putri, Lutfiah Malika
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.

Pemberdayaan Masyarakat Desa Tambung Kecamatan Pademawu Kabupaten Pamekasan melalui Optimalisasi Media Sosial dan Kultum Kegamaan Kusnanto, Oktavia Isnaini; Mawarni, Arum; Fauzuna, Hafidlatul
Journal of Indonesian Society Empowerment Vol. 2 No. 2 (2024): December
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jise.v2i2.126

Pemberdayaan masyarakat di Desa Tambung, Kecamatan Pademawu, Kabupaten Pamekasan, dilakukan melalui pendekatan Asset-Based Community Development (ABCD). Pemetaan aset melibatkan identifikasi aset sosial, keahlian individu, aset institusi, aset fisik, analisis ekonomi, dan aset keagamaan. Program ini bertujuan memupuk kemandirian masyarakat dalam mengelola sumber daya yang ada serta meningkatkan literasi keagamaan dan transformasi digital. Hasil observasi menunjukkan bahwa pengoptimalan penggunaan teknologi dan pengembangan literasi keagamaan masih perlu ditingkatkan. Program yang dirancang difokuskan pada pelatihan digital dan penguatan pemahaman keagamaan untuk mendukung pembangunan berkelanjutan. Dengan pendekatan berbasis komunitas, inisiatif ini diharapkan dapat menciptakan perubahan positif yang berkelanjutan serta memberdayakan masyarakat dalam berbagai aspek kehidupan. Selain itu, keberhasilan program ini diukur melalui peningkatan partisipasi masyarakat dan kemampuan mereka dalam memanfaatkan teknologi secara efektif. Keberlanjutan program juga dirancang dengan melibatkan komunitas secara aktif dan mendorong kolaborasi lintas sektor untuk memperkuat daya saing desa. Community empowerment in Tambung Village, Pademawu Subdistrict, Pamekasan Regency, is conducted using the Asset-Based Community Development (ABCD) approach. Asset mapping involves identifying social assets, individual skills, institutional assets, physical assets, economic analysis, and religious assets. This program aims to foster community independence in managing existing resources and to enhance religious literacy and digital transformation. Observations revealed that the optimization of technology use and the development of religious literacy still need improvement. The designed program focuses on digital training and strengthening religious understanding to support sustainable development. With a community-based approach, this initiative is expected to create sustainable positive change and empower the community in various aspects of life. Moreover, the success of the program is measured by the increased participation of the community and their ability to effectively utilize technology. The program's sustainability is also planned by actively involving the community and encouraging cross-sectoral collaboration to strengthen the village's competitiveness.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Fianto, Latif; Ghofur, M. Abdul; Fauzuna, Hafidlatul; Kusufa, Fendiyatmi
Mediakita Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

Urgensi Pelatihan Branding Bagi UMKM dalam Pemasaran Melalui Media Sosial: Studi Kasus di Desa Sentol, Pademawu, Pamekasan Safira, Ulfa; Fauzuna, Hafidlatul
Journal of Indonesian Society Empowerment Vol. 3 No. 2 (2025): December
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jise.v3i2.299

Branding in UMKM is the most influential thing in product marketing on social media platforms. However, this becomes a problem for UMKM actors in Sentol Village, because overall UMKM owners in Sentol Village do not know about the application of branding and the digital world such as E-Commerce. This causes UMKM product sales in Sentol Village to only focus on traditional markets. The scope of this study is the actualization of product branding to UMKM in Sentol Village to be more significant in terms of sales. The purpose of this study is to understand the problems regarding branding on the application of UMKM products, introducing branding techniques to UMKM in Sentol Village. This research method uses a qualitative method with an observation approach and documentation techniques, the observation approach is used to observe the behavior of UMKM in Sentol Village that are being experienced while the documentation technique is useful for strengthening data directly through photos. The results of this study are the limited access of UMKM in Sentol Village regarding branding, the level of knowledge of UMKM in Sentol Village regarding the digital world and the impact of this branding as an actualization for increasing product sales in UMKM in Sentol Village. Thus, the author's findings in the implementation of Community Service which took place in Sentol Village, Pamekasan Regency, showed a lack of understanding from UMKM actors regarding product branding and digitalization of UMKM that would be traded, so that this Community Service using seminar and training methods was very important for the progress of UMKM in Sentol Village. Branding dalam UMKM merupakan hal yang paling berpengaruh di pemasaran produk pada platform media sosial. Namun hal ini menjadi sebuah permasalahan bagi pelaku UMKM di Desa Sentol, sebab secara keseluruhan pemilik UMKM di Desa Sentol tidak mengetahui mengenai penerapan branding dan dunia digital seperti E-Commerce. Hal ini menyebabkan penjualan produk UMKM di Desa Sentol hanya fokus terhadap pasar tradisional. Cakupan dalam penelitian ini berupa aktualisasi branding produk kepada UMKM Desa Sentol agar lebih signifikan dalam aspek penjualan. Tujuan penelitian ini untuk memahami permasalahan mengenai branding terhadap penerapan produk UMKM, memperkenalkan teknik branding kepada UMKM di Desa Sentol. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan observasi dan teknik dokumentasi, pendekatan observasi digunakan untuk mengamati perilaku UMKM Desa Sentol yang sedang dialami sedangkan teknik dokumentasi berguna penguatan data secara langsung melalui foto. Hasil dari penelitian ini berupa keterbatasan akses UMKM di Desa Sentol mengenai branding, tingkat pengetahuan UMKM Desa Sentol terhadap dunia digital dan Dampak adanya branding ini menjadi aktualisasi bagi peningkatan penjualan produk di UMKM Desa Sentol. Dengan demikian temuan penulis pada pelaksanaan Pengabdian Kepada Masyarakat yang bertempat di Desa Sentol Kabupaten Pamekasan terdapat kekurangan pemahaman dari pelaku UMKM mengenai branding produk dan digitalisasi terhadap UMKM yang akan diperjual belikan sehingga Pengabdian Kepada Masyarakat ini menggunakan metode seminar dan pelatihan sangat penting bagi kemajuan UMKM Desa Sentol.

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