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Maintaining Online Media Amidst the Aggressive Determinism of Social Media Fianto, Latif; Ghofur, M. Abdul; Fauzuna, Hafidlatul; Kusufa, Fendiyatmi
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Fauzuna, Hafidlatul; Qorib, Fathul; Yulianto, Akhmad Haries; Putri, Lutfiah Malika
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.

Pemberdayaan Masyarakat Desa Tambung Kecamatan Pademawu Kabupaten Pamekasan melalui Optimalisasi Media Sosial dan Kultum Kegamaan Kusnanto, Oktavia Isnaini; Mawarni, Arum; Fauzuna, Hafidlatul
Journal of Indonesian Society Empowerment Vol. 2 No. 2 (2024): December
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jise.v2i2.126

Pemberdayaan masyarakat di Desa Tambung, Kecamatan Pademawu, Kabupaten Pamekasan, dilakukan melalui pendekatan Asset-Based Community Development (ABCD). Pemetaan aset melibatkan identifikasi aset sosial, keahlian individu, aset institusi, aset fisik, analisis ekonomi, dan aset keagamaan. Program ini bertujuan memupuk kemandirian masyarakat dalam mengelola sumber daya yang ada serta meningkatkan literasi keagamaan dan transformasi digital. Hasil observasi menunjukkan bahwa pengoptimalan penggunaan teknologi dan pengembangan literasi keagamaan masih perlu ditingkatkan. Program yang dirancang difokuskan pada pelatihan digital dan penguatan pemahaman keagamaan untuk mendukung pembangunan berkelanjutan. Dengan pendekatan berbasis komunitas, inisiatif ini diharapkan dapat menciptakan perubahan positif yang berkelanjutan serta memberdayakan masyarakat dalam berbagai aspek kehidupan. Selain itu, keberhasilan program ini diukur melalui peningkatan partisipasi masyarakat dan kemampuan mereka dalam memanfaatkan teknologi secara efektif. Keberlanjutan program juga dirancang dengan melibatkan komunitas secara aktif dan mendorong kolaborasi lintas sektor untuk memperkuat daya saing desa. Community empowerment in Tambung Village, Pademawu Subdistrict, Pamekasan Regency, is conducted using the Asset-Based Community Development (ABCD) approach. Asset mapping involves identifying social assets, individual skills, institutional assets, physical assets, economic analysis, and religious assets. This program aims to foster community independence in managing existing resources and to enhance religious literacy and digital transformation. Observations revealed that the optimization of technology use and the development of religious literacy still need improvement. The designed program focuses on digital training and strengthening religious understanding to support sustainable development. With a community-based approach, this initiative is expected to create sustainable positive change and empower the community in various aspects of life. Moreover, the success of the program is measured by the increased participation of the community and their ability to effectively utilize technology. The program's sustainability is also planned by actively involving the community and encouraging cross-sectoral collaboration to strengthen the village's competitiveness.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Fianto, Latif; Ghofur, M. Abdul; Fauzuna, Hafidlatul; Kusufa, Fendiyatmi
Mediakita Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

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