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All Journal Jurnal EMT KITA Jurnal Inovasi Bisnis (Inovbiz) International Journal of Research and Applied Technology (INJURATECH) Proceeding Applied Business and Engineering Conference Scientica: Jurnal Ilmiah Sains dan Teknologi
Nosa, Muhammad Ridho
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Journal : Jurnal EMT KITA

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Feasibility Study Usaha Gerai Umah Oleh-Oleh Bagansiapiapi Binaan PT PHR dan Polbeng: Peluang, Tantangan, dan Strategi Pengembangan Arif, Muhammad; Nosa, Muhammad Ridho
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5686

Abstract

This study aims to evaluate the feasibility of the Bagansiapiapi Home Souvenir Shop, a business under the auspices of PT Pertamina Hulu Rokan (PHR) and Bengkalis State Polytechnic (POLBENG). Using qualitative and quantitative approaches, the study examined market, technical, managerial, financial, legal, and social aspects. The results indicate that this business is feasible in terms of market opportunities, community support, and financial prospects, despite challenges in digital marketing, product innovation, and managerial capacity. Recommended strategies include strengthening branding, digital promotion, product standardization, and increasing the capacity of MSMEs.
Co-Authors Asra, Yunelly Fadhillah, Ulva Muhammad Arif Niky Hardinata Putra, Yeffry Handoko Wahyu Triyono, Wahyu