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All Journal Jurnal Rekavasi Jurnal Ilmiah Rekayasa Sipil Proceeding Applied Business and Engineering Conference
Wahyu Triyono, Wahyu
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Usulan Pemilihan Metode Upah dalam Meningkatkan Kesejahteraan Karyawan dengan Menggunakan Metode Sistem Halsey, Rowan & Taylor di PT. Sapta Sentosa Jaya Abadi Triyono, Wahyu; Yusuf, Muhammad; Oesman, Titin Isna
Jurnal Rekavasi Vol 2, No 1 (2014)
Publisher : Jurnal Rekavasi

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PT. Sapta Sentosa Jaya Abadi adalah perusahaan yang bergerak di bidang pengolahan crude palm oil (minyak kelapa sawit). Perusahaan tersebut memiliki beberapa stasiun dengan pembidangan khusus. Salah satu stasiun tersebut adalah Loading Ram. Stasiun tersebut adalah stasiun penting yang berfungsi menyortir buah kelapa sawit. Stasiun Loading Ram menerapkan penerimaan karyawan lepas atau harian yang setiap dua minggu sekali dilakukan pergantian karyawan baru. Karyawan menerima upah berdasarkan jumlah output bongkar kelapa sawitdan waktu pengerjaan tanpa tambahan bonus.Peninjauan kembali sistim pengupahan menggunakan metode Halsey, Rowan dan Taylor. Ketiga metode tersebut menerapkan sistem pengupahan dengan pemberian bonus yang berbeda sesuai tingkat efisiensi waktu kerja. Penelitian ini bermaksud membandingkan ketiga metode tersebut, sehingga diketahui metode yang lebih tepat dari metode yang diberlakukan di perusahaan.Hasil analisis dan uji statistik dari ketiga metode tersebut menunjukkan bahwa metode Rowan mempunyai tingkat bonus yang lebih tinggi dibanding Metode Halsey dan Taylor. Terkait keluhan karyawan atas pengupahan di stasiun Loading Ram, Metode Rowan dianggap lebih tepat untuk diterapkan di perusahaan karena dapat meningkatkan kesejahteraan karyawan.Kata kunci: Metode upah, karyawan lepas, kesejahteraan, bonus
The Impact of Implementing Digital Marketing and Branding on Increasing Sales and Competitive Advantage of MSMEs (Case Study of MSMEs Fostered by PT. PHR) Arif, Muhammad; Nosa, Muhammad Ridho; Triyono, Wahyu; Fadhillah, Ulva
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to analyze the effect of digital marketing and branding implementation on increasing sales andcompetitive advantage in MSMEs fostered by PT. PHR in Riau. Digital marketing includes the use of various onlineplatforms for promotion, while branding focuses on building a positive image and brand loyalty. The method used isquantitative research with multiple linear regression analysis techniques processed using SPSS 29 software. The resultsof the study show that branding has a more significant effect on increasing sales (62.8%) and competitive advantage(113.7%) compared to digital marketing, which only contributed 13% and 22.3% respectively. Prerequisite testsincluding normality, heteroscedasticity, and linearity tests show that the data used meets the criteria for statisticalanalysis. The main conclusion of this study is that MSMEs who want to increase their competitiveness in the digital eraneed to prioritize the development of branding strategies, although digital marketing remains an important component.This study provides practical implications for MSMEs in utilizing digital technology to improve their businessperformance.
Implementation of Cyber-Link Marketing Model for MSME Partners of PT. Pertamina Hulu Rokan (PHR) Hadi, Larbiel; Astari, Yanisha Dwi; Triyono, Wahyu
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to determine how the implementation of the Cyber-Link marketing model in MSMEs assistedby PT Pertamina Hulu Rokan (PHR). The analysis in this study used a quantitative descriptive method with data collectiontechniques using questionnaires and interviews with MSME actors. The population of this study are MSMEs assisted byPT Pertamina Hulu Rokan who are members of the Riau Cyber Community of Regional Featured Products (KaRiCePU)with a total sample of 63 MSMEs. Data analysis was carried out in four stages, namely editing, coding, tabulation, and dataanalysis. The results explained that the implementation of the Cyber-Link model succeeded in increasing product visibility,expanding market reach, and creating better interactions with consumers. However, challenges in technology adoption,including limited digital knowledge and internet access, were significant barriers. Recommendations from this studyinclude increasing digital training for MSME players and strengthening technology infrastructure to support thesustainability and growth of MSMEs in the digital era. This research is expected to provide insights for the developmentof more effective and innovative marketing strategies for MSMEs.
Analisis Persepsi Masyarakat Terhadap Kinerja Layanan Angkutan Khusus Pariwisata Jogja Heritage Track Triyono, Wahyu; Malkhamah, Siti; Irawan, Muhammad Zudhy
Jurnal Ilmiah Rekayasa Sipil Vol 21 No 1 (2024): April 2024
Publisher : Pusat Penelitian dan Pengembangan Masyarakat (P3M), Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jirs.v21i1.1128

Abstract

Referring to the vision and mission of the development of the Special Region of Yogyakarta, the local government is committed to advancing tourism as one of the leading sectors. One form of attention to cultural tourism is by revitalizing the Cosmological Axis area. The Cosmological Axis is an area in the form of an imaginary straight line between Tugu-Malioboro-Keraton to Panggung Krapyak which has been rearranged to its original shape. In order to support the Cosmological Axis towards world cultural heritage, the local government launched an educational tourism program called Jogja Heritage Track which is a tourist transportation service with a city tour concept. One year after the initial launch in July 2022, it was deemed necessary to evaluate the performance of the Jogja Heritage Track bus in terms of the service received by passengers. Gap Servqual was chosen as the analytical method in this study to assess how big the value of the gap that occurs between the level of service received by passengers and the expected performance. Data collection was carried out by distributing questionnaires to passengers and in-depth interviews with regulators and operators. Based on passenger perceptions, the quality of Jogja Heritage Track bus services is not completely good and still requires improvement. This is illustrated by the gap value of -0.09 and the service quality value of 0.98. Of the five Servqual dimensions (Physical Evidence, Reliability, Responsiveness, Assurance and Empathy), the Empathy dimension is positive, which means that service performance on the Empathy dimension is in line with passenger expectations.
Co-Authors Astari, Yanisha Dwi Fadhillah, Ulva Larbiel Hadi Muhammad Arif Muhammad Yusuf Muhammad Zudhy Irawan, Muhammad Zudhy Nosa, Muhammad Ridho Siti Malkhamah Titin Isna Oesman