Garuda - Garba Rujukan Digital

Event Management Analysis of the Java International Vape Expo 2024 in Creating a Connecting Space for Indonesian Vapers Salsadilla, Gadisha; Frisiska, Frisiska; Heykal, Muhammad
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7388

Humans are cultural creatures. Each region, tribe, language and group can have a different culture. Culture is influenced by the surrounding environment. Habits that are continuously carried out together will become a popular culture that is easily spread like vaping. Vaping is an innovation in technology and is a transformation from conventional cigarettes to electronic cigarettes. Throughout its journey, vaping has experienced many changes, starting from regulations, form, type, to function. Some people use vape because of necessity, and some people use vape because of their lifestyle. This lifestyle is based on the word "hobby" and when individuals meet other individuals with the same background there will be something in common. From this new communities emerged with the same object. The growth of the community will provide opportunities for many producers, especially in the vape sector. Producers use events as a commercial medium. One of the biggest vape events in Indonesia is the Java International Vape Expo 2024. This research will analyze event management and its correlation with the vapers community in Indonesia using qualitative methods. Java international vape expo 2024 not only showcases vape products and innovations, but is also a platform to improve the vape community through social interaction and learning. Every step from initial research to final evaluation plays an important role in creating an unforgettable experience for all involved, especially in realizing the "Indonesian Vapers People's Party". So this event is able to create a space for connection between vapers throughout Indonesia.

Facility Analysis on Customer Satisfaction at Ksatria Kopi Heykal, Muhammad; Rahman, Faishal; Wardhani, Hilda Sari
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1152

The growing number of coffee shops in urban areas has intensified competition, including for Ksatria Kopi. Adequate facilities have become one of the key factors influencing customer comfort and satisfaction. This study aims to analyze the effect of facilities on customer satisfaction at Ksatria Kopi. This research employed a quantitative method with a survey approach using an online questionnaire distributed to 75 respondents. The respondents were selected using a non-probability accidental sampling technique based on gender, education, and age criteria. Data were analyzed using Microsoft Excel and IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, simple linear regression analysis, and hypothesis testing. The results indicate that facilities have a positive and significant effect on customer satisfaction, as evidenced by the regression equation Y = 7.151 + 0.661X and an R² value of 0.810. This means that 81% of the variation in customer satisfaction can be explained by facilities, while the remaining 19% is influenced by other factors outside this study. The conclusion of this research is that the better the facilities provided, the higher the level of customer satisfaction. The originality of this study lies in its specific focus on a single object, Ksatria Kopi, which has not been extensively examined quantitatively in the context of the coffee shop industry in this region. These findings provide practical implications for Ksatria Kopi’s management to improve facility quality in order to retain and attract customers.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Bus Arofah Trans: The Influence of Service Quality on Tourist Satisfaction on Arofah Trans Buses Heykal, Muhammad; Aulia Asshiddiiqi, Marvelichi; Aurellie Basuki, Ellen
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.132

Purpose: This study aims to analyze the effect of service quality on tourist satisfaction among users of Arofah Trans Bus services and to identify the service dimensions that contribute most to enhancing satisfaction. Methodology: A quantitative approach with a causal research design was employed. The sample consisted of 36 respondents selected through purposive sampling. The research instrument was an online questionnaire using a five-point Likert scale. Data were analyzed using simple linear regression. Findings: The results indicate that service quality has a positive and significant effect on tourist satisfaction, with a regression coefficient of 1.320 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) of 0.990 shows that 99% of the variation in satisfaction is explained by service quality.

Analisis Strategi Promosi Terhadap Minat Pengunjung Pameran Jogja International Food Expo 2025: Analysis of Promotional Strategies for Visitor Interest at the 2025 Jogja International Food Expo Heykal, Muhammad; Heriyanti, Erisya; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.135

This research aims to examine how the organizers of the Jogja International Food Expo 2025 implement their promotional strategies and to identify the most effective promotional elements in attracting visitors. In an increasingly competitive environment, creative and well-targeted promotional methods are essential. This study adopts a qualitative research design. The data analysis technique applied is qualitative document analysis, which involves examining data derived from various official reports such as annual reports, activity reports, and policy documents related to promotional media for visitor engagement. The findings reveal that online media—particularly Instagram and TikTok—are the most effective promotional tools at present. These platforms offer extensive reach and can engage diverse audiences rapidly. According to the Public Relations team at Krista Exhibitions, online media, especially platforms like Instagram and TikTok, play a crucial role in attracting visitors. Through creative content such as short videos, engaging photos, and interactive stories, promotions become more appealing and are more easily received by audiences. Purpose: To identify the most effective promotional elements in attracting visitors to the Jogja International Food Expo 2025.Methodology: Qualitative research with a descriptive approach.Findings: Online media, particularly Instagram and TikTok, are currently the most effective promotional channels due to their broad reach and ability to engage audiences quickly.

Sistem Handling Complain dalam Event Outing Corporate: Complaint Handling System in Corporate Outing Events Heykal, Muhammad; Ridwan, Taufik; Dwi, Ratih
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.147

Abstract: A corporate outing is an activity held by a company for its employees outside the office, typically for recreational, educational, or team-building purposes. Outings are a way for the company to show its support for its employees, helping them to boost their morale and build teamwork. The goals of outings are generally related to improving team performance, building better communication, and creating a positive work environment. Objectives: This study aims to achieve two primary goals. First, it seeks to empirically analyze the influence of service quality dimensions. Second, it aims to evaluate the overall performance of the event organizer based on key indicators, including logistical success, communication effectiveness, and overall participant experience. Methodology: Using a quantitative approach, we conducted interviews with event organizers. Research Results: Based on the researcher's interview with Ms. Fathiya, Head of the Administration & Public Relations Division, the complaint handling method used when complaints come in is either in person or via WhatsApp. Complaint handling is indeed a crucial part of this Corporate Outing activity. This means that complaints are not only submitted via social media or the internet, but also through face-to-face discussions.

Facility Analysis on Customer Satisfaction at Ksatria Kopi Heykal, Muhammad; Rahman, Faishal; Wardhani, Hilda Sari
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1152

The growing number of coffee shops in urban areas has intensified competition, including for Ksatria Kopi. Adequate facilities have become one of the key factors influencing customer comfort and satisfaction. This study aims to analyze the effect of facilities on customer satisfaction at Ksatria Kopi. This research employed a quantitative method with a survey approach using an online questionnaire distributed to 75 respondents. The respondents were selected using a non-probability accidental sampling technique based on gender, education, and age criteria. Data were analyzed using Microsoft Excel and IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, simple linear regression analysis, and hypothesis testing. The results indicate that facilities have a positive and significant effect on customer satisfaction, as evidenced by the regression equation Y = 7.151 + 0.661X and an R² value of 0.810. This means that 81% of the variation in customer satisfaction can be explained by facilities, while the remaining 19% is influenced by other factors outside this study. The conclusion of this research is that the better the facilities provided, the higher the level of customer satisfaction. The originality of this study lies in its specific focus on a single object, Ksatria Kopi, which has not been extensively examined quantitatively in the context of the coffee shop industry in this region. These findings provide practical implications for Ksatria Kopi’s management to improve facility quality in order to retain and attract customers.

Could IT Adoption Capability and Digitalization Improve Firm Performance? The Necessity of Entrepreneurial Orientation and Transformational Leadership Nugroho, Arif; Heykal, Muhammad
Jurnal Ilmiah Mandala Education (JIME) Vol 9, No 2 (2023): Jurnal Ilmiah Mandala Education (April)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v9i2.4895

Penelitian ini menyelidiki apakah kemampuan adopsi TI (ITAC) dan digitalisasi akan meningkatkan kinerja perusahaan. Studi ini juga mengkaji orientasi kewirausahaan (EO) dan kepemimpinan transformasional (TL) sebagai prasyarat potensial yang dapat membantu pengembangan ITAC. Model penelitian yang diusulkan menggunakan pandangan berbasis sumber daya (RBV) dan kapabilitas dinamis (DC). Analisis akan membantu pemahaman prekursor ITAC dan bagaimana hal itu dapat membantu menjadi keunggulan kompetitif. Penelitian empiris dilakukan pada perusahaan perhotelan yang beroperasi di wilayah Jabodetabek. Penelitian ini mengadopsi metode kuantitatif dengan menggunakan data yang dikumpulkan melalui survei dari manajer atau pemilik perusahaan. Berbagai uji validitas dan reliabilitas dilakukan sebelum analisis menggunakan model persamaan struktural (SEM). Hasilnya menyimpulkan bahwa kemampuan adopsi TI dan digitalisasi sangat penting dalam meningkatkan kinerja perusahaan. Kewirausahaan tingkat perusahaan dalam bentuk orientasi kewirausahaan dan perusahaan yang dilengkapi dengan kepemimpinan transformasional akan memudahkan pengembangan kemampuan adopsi TI.Studi ini menunjukkan bahwa perusahaan yang ingin mengembangkan kapabilitas adopsi dan digitalisasi TI sebagai keunggulan kompetitif mereka harus lebih berwirausaha dan didukung oleh kepemimpinan transformasional. Sebelum menjalani digitalisasi, perusahaan harus membangun kemampuan adopsi TI mereka. Riset ini juga menyoroti bahwa kapabilitas adopsi dan digitalisasi TI akan mencapai kinerja yang diinginkan. Studi ini membahas pentingnya perilaku tingkat perusahaan dalam bentuk orientasi kewirausahaan dan jenis kepemimpinan yang diperlukan untuk mengembangkan kapabilitas adopsi TI sebagaimana diperlukan dalam lingkungan saat ini. Penelitian ini menggarisbawahi pentingnya kemampuan adopsi TI untuk perusahaan wirausaha dan transformasional yang berencana menjalani digitalisasi. Riset ini juga berfokus pada mengisi kesenjangan penelitian tentang bagaimana industri perhotelan merumuskan strategi di dunia digital.

Informasi Sistem Keselamatan di Objek Wisata Nimo Highland Pangalengan Bandung Heykal, Muhammad; Suesilowati, Suesilowati
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1050

Occupational Health and Safety (K3) is a crucial aspect in every work environment, including tourism. Moreover, tourist destinations are included in natural tourism, of course the health and safety of visitors must be taken into account. One of these tourist destinations is NiMo Highland. NiMo Highland is a tourist destination in the Pangalengan area, Bandung. This tour pampers tourists with very beautiful views of mountains and lakes. Apart from that, tourists can also walk on the bridge over the tea gardens and mountains which are very beautiful with a refreshing breeze. Since it opened, NiMo Highland has been immediately visited by visitors, not only from the surrounding community, but also from outside Bandung, so the number of visitors continues to increase every year. Based on this, it is very important to pay attention to Health and Safety. By using research methods in the form of direct visits and conducting interviews with 3 sources, from managers, supervisors to workers there, the results showed that NiMo Highland Management has tried to always maintain K3. Apart from that, there was a lot of evidence found in the form of signs, announcements using toa or speakers and security from the employees there. Seeing this, of course this is very good and really needs to be developed so that the contribution to K3 of visitors and employees will be maintained. Keywords: Safety System, Tourism, Occupational Health and Safety

Analysis of the Relationship Between Admission Prices and Line-Ups Artist on Visitor Purchasing Decisions to Attend the Saranghaeyo Indonesia 2024 Music Festival Farrah, Farrah; Jatmiko, Najwa; Heykal, Muhammad
Jurnal Hospitality dan Pariwisata Vol 10, No 2 (2024): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v10i2.6151

The purpose of this study and research was made to determine and analyze the relationship that exists between the admission ticket price variable on visitor purchasing decisions at the K-Pop themed music festival event, namely Saranghaeyo Indonesia 2024, the relationship between the artist line-up variable on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event, and the relationship between admission ticket prices and artist line-ups on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event.Through data collection conducted by means of survey research. The participants in this study were visitors who attended the Saranghaeyo Indonesia 2024 event, and the sample selection was 100 respondents. The technique of collecting data using a questionnaire that has been tested for validity and reliability, and with data analysis techniques using multiple linear regression analysis. The study showed positive and significant results, as follows: (1) There is a positive influence of the admission ticket price on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 8.034 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.407. (2) There is a positive influence of the artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 10.685 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.768. (3) There is a positive influence of the admission ticket price and artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the F test value, and obtained a calculated f value of 71,778 with a significance value of 0.001 <0.05

Facility Analysis on Customer Satisfaction at Ksatria Kopi Heykal, Muhammad; Rahman, Faishal; Wardhani, Hilda Sari
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1152

The growing number of coffee shops in urban areas has intensified competition, including for Ksatria Kopi. Adequate facilities have become one of the key factors influencing customer comfort and satisfaction. This study aims to analyze the effect of facilities on customer satisfaction at Ksatria Kopi. This research employed a quantitative method with a survey approach using an online questionnaire distributed to 75 respondents. The respondents were selected using a non-probability accidental sampling technique based on gender, education, and age criteria. Data were analyzed using Microsoft Excel and IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, simple linear regression analysis, and hypothesis testing. The results indicate that facilities have a positive and significant effect on customer satisfaction, as evidenced by the regression equation Y = 7.151 + 0.661X and an R² value of 0.810. This means that 81% of the variation in customer satisfaction can be explained by facilities, while the remaining 19% is influenced by other factors outside this study. The conclusion of this research is that the better the facilities provided, the higher the level of customer satisfaction. The originality of this study lies in its specific focus on a single object, Ksatria Kopi, which has not been extensively examined quantitatively in the context of the coffee shop industry in this region. These findings provide practical implications for Ksatria Kopi’s management to improve facility quality in order to retain and attract customers.

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