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PENGARUH KUALITAS PELAYANAN, HARGA DAN KOMUNIKASI TERHADAP KEPUASAN NASABAH PADA PT SUPRA GADING RAYA MONEY CHANGER JAKARTA Pragiwani, Meita; Akbar Lukito, Ramdhan; Apandi, Aden; Maliki, Farmansyah
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 2 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i2.746

Abstract

Tujuan dari penelitian ini adalah untuk mencari tahu pengaruh dari kualitas pelayanan, harga, dan komunikasi terhadap kepuasan nasabah pada PT Supra Gading Raya Money Changer Jakarta. Rancangan penelitian yang diterapkan adalah kuantitatif. Metode pengumpulan data yang dilakukan dengan menggunakan kuesioner, yang diukur menggunakan skala likert. Populasi adalah nasabah PT Supra Gading Raya Money Changer Jakarta tahun 2022 sebanyak 257 nasabah. Penentuan jumlah sampel dipergunakan rumus Slovin, sehingga jumlah responden sebanyak 72 nasabah. Teknik pengambilan sampel adalah purposive sampling. Penelitian ini menggunakan teknik analisis regresi dengan bantuan software SPSS V.26. Hasil penelitian menyimpulkan (1) Kualitas pelayanan berpengaruh terhadap kepuasan nasabah. (2) Harga berpengaruh terhadap kepuasan nasabah. (3) Komunikasi tidak berpengaruh terhadap kepuasan nasabah.
Analisis kinerja keuangan dengan rasio likuiditas, rasio aktivitas, rasio hutang dan rasio profitabilitas Apandi, Aden; Maliki, Fanisyah; Maliki, Farmansyah
Jurnal Riset Manajemen dan Bisnis Vol 9 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i2.1626

Abstract

This research aims to determine the financial performance of PT. TBT, Tbk from 2020 to 2022. The methodology used is documentation in the form of financial report data obtained from the official website of the Indonesia Stock Exchange. Analysis is carried out through calculating four types of ratios. The ratio in question is the liquidity ratio represented by the Current Ratio (CR) and Quick Ratio (QR). Then the second is the activity ratio represented by Inventory Turnover (ITO), Average Collection Period (ACP), Average Payment Period (APP), and Total Asset Turnover (TATO). Third, the solvability ratio is represented by the Debt Ratio (DR) and Times Interest Earned Ratio (TIE). And the last ratio is the Profitability Ratio which is represented by Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Total Assets (ROA), Return on Common Equity (ROE). Results of research and analysis of PT's financial reports. TBT, Tbk from 2020 to 2022, it is known that based on the company's current ratio and quick ratio it has decreased every year. In terms of activity ratios, it can be seen that ITO has experienced a significant increase, ACP in the form of days has decreased, while APP has experienced fluctuations, and TATO has experienced a significant increase. Then the debt ratio, both seen from the company's DR and TIE, experiences fluctuations. Regarding the profitability ratio itself, if we look at the company's GPM, it has experienced a significant decline. Then if you look at OPM, NPM, ROA and ROE, the company experiences fluctuations every year.