Claim Missing Document
Check
Articles

Found 3 Documents
Search

The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023): INVEST - Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

Abstract

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.
The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

Abstract

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.
The Effect of Sharia Compliance on Customer Loyalty Through Customer Satisfaction as a Mediating Variable at Bank Syariah Indonesia in Surabaya City Rahmatika, Febrina; Nurafini, Fira; Ridlwan, Achmad Ajib; Indrarini, Rachma
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 9 (2026): April 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank Syariah Indonesia (BSI) is the largest Islamic financial institution in Indonesia, which still faces issues related to customer doubts regarding sharia compliance, particularly in terms of contract transparency, product conformity, and consistency in implementing sharia principles. Additionally, customer satisfaction is not yet optimal, especially in service quality and digital services, which impacts the relatively weak level of customer loyalty. This study aims to analyze the effect of sharia compliance on customer satisfaction and customer loyalty, as well as the role of customer satisfaction as a mediating variable among BSI customers in Surabaya City. This study employs a quantitative method using purposive sampling with 130 respondents. Data analysis was conducted using Partial Least Square – Structural Equation Model (PLS-SEM). The results indicate that sharia compliance has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and is able to mediate the relationship between sharia compliance and customer loyalty.