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All Journal Jurnal Ilmu Nutrisi dan Teknologi Pakan Journal of Digital Marketing and Halal Industry
Dewi, Sari Putri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Digital Platforms and the Financial Feasibility of Halal Frozen Food Marketing: A Feasibility Assessment Gandhi, Prima; Yulianti, Alma Sophia; Andri, Kuntoro Boga; Dewi, Sari Putri; Purbawan, Ketut Wira
Journal of Digital Marketing and Halal Industry Vol 6, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.15770

Abstract

The Indonesian government issued a national policy of large-scale social restrictions in 2020 to 2021. At the same time, there was an increase in internet users in Indonesia which led to an increase in the use of the Tiktok mobile application. Both incidents made halal frozen food producers in Bogor market their products using mobile applications. Until now, there has been no research that calculates the financial feasibility of marketing halal frozen food using mobile applications. This study aims to determine the financial feasibility of marketing halal frozen food produced by PT XYZ  using the TikTok mobile application. The financial feasibility analysis in this study uses a quantitative method by calculating income and assessing investment feasibility based on cash flow in the form of an R/C ratio. Researchers conducted observations and interviews as data collection techniques. The research location and respondents were selected purposively. The types of research data used are primary data and secondary data. Based on the results of the study, the net profit received by the company increased by IDR 118,714,448 with an R/C ratio of 2.52, meaning that every cost incurred of IDR 1 will get an income of IDR 2.52. From the explanation above, the results of this study prove that marketing of halal frozen food at PT XYZ Bogor using mobile applications is feasible and profitable. The implication of this study is to recommend halal frozen food producers in countries with increasing internet usage trends to market using mobile applications in order to obtain maximum profit.
Evaluasi Kualitas Bahan Pakan Alternatif untuk Unggas Berbahan Dasar Maggot: Evaluation of Alternative Feed Ingredients for Poultry Based on Maggot Nurkholidza, W; Dewi, Sari Putri; Rayani, T F; Sembada, P; Ayuningtyas, G; Priyambodo, D; Kurniawan, F A
Jurnal Ilmu Nutrisi dan Teknologi Pakan Vol. 23 No. 1 (2025): Jurnal Ilmu Nutrisi dan Teknologi Pakan
Publisher : Departemen Ilmu Nutrisi dan Teknologi Pakan Fakultas Peternakan Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jintp.23.1.24-32

Abstract

The increasing cost of fish meal has become a concern for farmers. An alternative replacement is Black Soldier Fly (BSF) maggot meal. The research aims to assess the nutritional quality and physical properties of BSF maggot meal as a replacement for fishmeal. The analyses included proximate analysis and fatty acid profile analysis. The research design used a Completely Randomized Design (CRD) with different living media, namely P0 = 100% kitchen organic waste, P1 = 50% kitchen organic waste and 50% cow manure, and P2 = 50% kitchen organic waste and 50% cow milk waste, along with different milling methods, namely defatted and full fat. The results showed that samples with a mixed substrate of 50% kitchen organic waste and 50% cow milk waste, using the defatted milling method, showed high protein content. Samples with a substrate mix of 50% kitchen organic waste and 50% cow feces, using the full-fat milling method, demonstrated the best balance of saturated and unsaturated fats. It can be concluded that each treatment presented different nutritional advantages, suggesting that BSF maggot meal has strong potential as an alternative animal protein source in poultry feed. Key words: alternative feed, cultivation media, maggots, nutritional content, animal protein
Digital Platforms and the Financial Feasibility of Halal Frozen Food Marketing: A Feasibility Assessment Gandhi, Prima; Yulianti, Alma Sophia; Andri, Kuntoro Boga; Dewi, Sari Putri; Purbawan, Ketut Wira
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.15770

Abstract

The Indonesian government issued a national policy of large-scale social restrictions in 2020 to 2021. At the same time, there was an increase in internet users in Indonesia which led to an increase in the use of the Tiktok mobile application. Both incidents made halal frozen food producers in Bogor market their products using mobile applications. Until now, there has been no research that calculates the financial feasibility of marketing halal frozen food using mobile applications. This study aims to determine the financial feasibility of marketing halal frozen food produced by PT XYZ  using the TikTok mobile application. The financial feasibility analysis in this study uses a quantitative method by calculating income and assessing investment feasibility based on cash flow in the form of an R/C ratio. Researchers conducted observations and interviews as data collection techniques. The research location and respondents were selected purposively. The types of research data used are primary data and secondary data. Based on the results of the study, the net profit received by the company increased by IDR 118,714,448 with an R/C ratio of 2.52, meaning that every cost incurred of IDR 1 will get an income of IDR 2.52. From the explanation above, the results of this study prove that marketing of halal frozen food at PT XYZ Bogor using mobile applications is feasible and profitable. The implication of this study is to recommend halal frozen food producers in countries with increasing internet usage trends to market using mobile applications in order to obtain maximum profit.
Co-Authors Ayuningtyas, G Kuntoro Boga Andri Kurniawan, F A Nurkholidza, W Prima Gandhi Priyambodo, D Purbawan, Ketut Wira Rayani, T F Sembada, P Yulianti, Alma Sophia