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Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits to Cikadu Tourism Village, Tanjung Lesung Buffer Zone Rahmiati, Filda; Nugraha, Rendika; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.1634

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This study found that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic. The Penta helix instilled both knowledge and a fervor for tourist village development in participants.

Standardization of MSME Timber in Tanjung Jaya Village Goenadhi, Felix; Rahmiati, Filda; Prayoga, Tasya Zahwa; Wagino, Azzah Al-afnan
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2201

As one of the villages in the Panimbang Regency, Tanjung Jaya Village provides some promising business potential, especially timber artisan. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding the standardization of MSMEs Timber professionally and independently to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews with MSME actors. First, the researcher asked MSME actors in Tanjung Jaya Village about managing a business professionally, innovatively, creatively, and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. Implementing these activities positively impacts the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income, improve the welfare of Tanjung Jaya Village's people, and contribute to increasing economic growth in Panimbang Regency.

Community-Based Tourism Impression Self-Esteem in Rural Tourism Development Amin, Grace; Rahmiati, Filda; Ismail, Yunita; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1639

Due to its distinctive nature, culture, and warm hospitality of the indigenous people, Indonesia is well renowned as a tourist destination. Both domestic and international tourists frequently visit a variety of tourist destinations. While some of the attractions are run by locals, others are overseen by outside organizations or foreign nationals. This study aims to analyze the role of indigenous peoples in their participation in tourism development in Tanjung Lesung, Banten. To gather qualitative information, participant observation, and in-depth interviews were performed. This study revealed that indigenous people might create a feeling of self- worth through communal development. Locals are willing to contribute their resources to the growth of tourism in their area. Increased local community self-esteem may have an impact on the competitiveness of rural tourism.

Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.

Training in Logistics Management and Social Media Marketing for Small, Micro and Medium Enterprises in Bekasi Regency Richard Jokhu, Jean; Rahmiati, Filda; Hanafiah, Hally; Daniela, Lerissa; Lampatar, Jonathan; Hariri Bakri, Mohammed; Prayoga, Tasya Zahwa
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i2.7997

Background: The community service held in Cikarang district was to develop local small and medium enterprises (SMEs) in Cikarang District and to develop ambidextrous skills in social media literacy and logistic management. The recent disruption called the COVID-19 pandemic swallowed all business in Indonesia. Many small businesses have to survive in the post-pandemic era. Conventional transactions are no longer viable in the new 4.0 industry. Contribution: Training is necessary to improve the small and medium enterprises adopting the new industry revolution. Social media and logistics are two types of skills that are crucial for all SMEs if they want to survive with the current system. We provide the integration in understanding the logistics and social media as both production and marketing tools. Method: Based on the short survey, this workshop is very important to help local SMEs. We provide the participant with material, in-house training, and more in the workshop. We also provide a WhatsApp group for free consultation for further questions like permits, logistic analysis, and SME events. Results: Based on the feedback and the participant's responses in the workshop, They hope to have another training to develop their business into a more efficient and agile business for competition. Conclusion: Logistics and social media prowess are the two most important skills SMEs need to improve their business locally before going into a bigger pond.

Boosting Local Economy through Tourism: Community-Based Tourism on Cultural Tourism Activities Prayoga, Tasya Zahwa; Rahmiati, Filda; Amin, Grace; Goenadhi, Felix; Hariri, Mohammed
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1146

Tourism may have a variety of positive outcomes including increased local economy, creation of jobs, and infrastructural improvements. The objective of this research is to examine the Community-based tourism (CBT) approach in order to achieve several SDGs to strengthen local economy. This study employs a qualitative approach that includes observation and interviews conducted in phases with Kutu Wetan Village, Indonesia. The village has the competitive advantage of having several cultural attractions with rich history story about the presence of Ponorogo regency. All of the measures in this study are used with the intention of stimulating the development of all tourism facilities to increase the destination’s appeal that diversifying the local economy and creating jobs. Results shows that Kutu Wetan Village still lack variety of entrance points (tour packages, cultural events, homestays, culinary option, and transportation business). Successful implementation of CBT Kutu Wetan are depends on their cooperative mindset and local’s strong economic interest. To achieve long-term sustainable tourism development in supporting the local economy, it is important for Kutu Wetan village to build an appealing and genuine destination that offers diversify tourist attraction while maintaining the surrounding environment and culture.

The Importance Of Financial Inclusion For Women’s Empowerment In Seaweed Industry As A Potential Resource For Blue Economy Development Daniela, Lerissa; Prayoga, Tasya Zahwa; Mangkurat, R. S. Bayu; Siregar, Jonathan Lampatar; Rahmiati, Filda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10776

This study focuses on the seaweed sector and women's economic empowerment while providing an outline of the Blue Economy idea and its current situation in Lancang island, Kepulauan Seribu, Indonesia. The Blue Economy is gaining popularity as a way to protect marine ecosystems while assuring nation’s economic success and encourages the sustainable use of ocean resources. Indonesia, the biggest archipelago in the world, has a considerable blue economy potential. This research underlines the significance of striking a balance between economic expansion, the preservation of marine biodiversity, and the welfare of coastal communities. It emphasizes the responsibilities played by women in the seaweed sector and their restricted access to financial institutions. Furthermore, the study underlines the importance of additional research to improve long-term economic resilience by empowering women in the seaweed sector, contribute to long-term community development, and promoting financial inclusion. Though vital, seaweed women face several obstacles, including inadequate financial services and decision-making power. These constraints must be overcome to maximize the blue economy development. To conclude, financial inclusion, especially through cooperatives and digital financial services, is key to closing this gap. Indonesia and other nations can maximize the blue economy's potential while promoting sustainable development and empowerment by prioritizing financial inclusion

Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Rianthomy, Adam Raihan; Prayoga, Tasya Zahwa; Rahmiati, Filda; Goenadhi, Felix
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.

Standardization of MSME Timber in Tanjung Jaya Village Goenadhi, Felix; Rahmiati, Filda; Prayoga, Tasya Zahwa; Wagino, Azzah Al-afnan
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2201

As one of the villages in the Panimbang Regency, Tanjung Jaya Village provides some promising business potential, especially timber artisan. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding the standardization of MSMEs Timber professionally and independently to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews with MSME actors. First, the researcher asked MSME actors in Tanjung Jaya Village about managing a business professionally, innovatively, creatively, and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. Implementing these activities positively impacts the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income, improve the welfare of Tanjung Jaya Village's people, and contribute to increasing economic growth in Panimbang Regency

Community-Based Tourism Impression Self-Esteem in Rural Tourism Development Amin, Grace; Rahmiati, Filda; Ismail, Yunita; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1639

Due to its distinctive nature, culture, and warm hospitality of the indigenous people, Indonesia is well renowned as a tourist destination. Both domestic and international tourists frequently visit a variety of tourist destinations. While some of the attractions are run by locals, others are overseen by outside organizations or foreign nationals. This study aims to analyze the role of indigenous peoples as their participation the development of tourism in Tanjung Lesung, Banten. To gather qualitative information, participant observation and in-depth interviews were performed. This study revealed that indigenous people may create a feeling of self-worth through communal development. Locals are willing to contribute their resources to the growth of tourism in their area. Increased local community self-esteem may have an impact on the competitiveness of rural tourism.

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