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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Muara Ilmu Ekonomi dan Bisnis Ilomata International Journal of Social Science International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education lentera jurnal manajemen Lentera Jurnal Pengabdian Maysarakat
Goenadhi, Felix
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MSME Development Strategy in Tourism Destination Tanjung Lesung, Tanjung Jaya Village,District Panimbang, Pandenglang Goenadhi, Felix; Santoso, Adhi Setyo
Journal of The Community Development in Asia Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.2104

Abstract

Tanjung Jaya Village as one of the villages in Panimbang Regency provides a number of very high business potentials. promising. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding human resources, marketing, bookkeeping, and MSME products in a professional and independent manner to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews, and seminars for MSME actors. First of all, the researcher asked MSME actors in Tanjung Jaya Village about the concept of managing a business professionally, innovatively, creatively and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. With the implementation of these activities, it has a positive impact on the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income and improve the welfare of the people of Tanjung Jaya Village and also contribute to increasing economic growth in Panimbang Regency.
Development of Cultural Tourism in Kutu Wetan Village with Community Involvement to Increase Local Wealth Amin, Grace; Rahmiati, Filda; Goenadhi, Felix; Widyanto, Hanif Adinugroho
Journal of The Community Development in Asia Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1987

Abstract

One of the most important parts of the tourist industry all around the world is cultural tourism. Through the utilization of cultural tourism, tourism villages are able to utilize it as a source of income for the community. This study's objective was to investigate and evaluate several approaches to the promotion of cultural tourism in Kutu Wetan Village, Ponorogo. Participatory observation and in-depth interviews were utilized as components of a qualitative data collecting approach for the purpose of gathering the aforementioned information. The research team conducted interviews with the chief of Kutu Wetan Village, members of the surrounding communities, and officials from the regional administration. In addition, researchers participate in cultural events in Ponorogo, such as the Reog Ponorogo Festival, in order to gauge the community's level of interest in maintaining its cultural tourism and preserve its traditions. The findings demonstrated that cultural tourism plays an important role among the many goods and services offered by the tourist industry. On the other hand, there is still a need to improve support from both the government and the community through promoting involvement in the development of tourist initiatives. The growing sense of pride that local people have in their culture can have an effect on the competitive advantage that sustainable tourism enjoys.
Community-Based Sustainable Tourism Village through Nature and Culture Tourism Rahmiati, Filda; Ismail, Yunita; Amin, Grace; Goenadhi, Felix; Chairy, Chairy
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol 23, No 1 (2023)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2023.231.13537

Abstract

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy.
Standardization of MSME Timber in Tanjung Jaya Village Goenadhi, Felix; Rahmiati, Filda; Prayoga, Tasya Zahwa; Wagino, Azzah Al-afnan
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2201

Abstract

As one of the villages in the Panimbang Regency, Tanjung Jaya Village provides some promising business potential, especially timber artisan. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding the standardization of MSMEs Timber professionally and independently to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews with MSME actors. First, the researcher asked MSME actors in Tanjung Jaya Village about managing a business professionally, innovatively, creatively, and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. Implementing these activities positively impacts the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income, improve the welfare of Tanjung Jaya Village's people, and contribute to increasing economic growth in Panimbang Regency.
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Boosting Local Economy through Tourism: Community-Based Tourism on Cultural Tourism Activities Prayoga, Tasya Zahwa; Rahmiati, Filda; Amin, Grace; Goenadhi, Felix; Hariri, Mohammed
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1146

Abstract

Tourism may have a variety of positive outcomes including increased local economy, creation of jobs, and infrastructural improvements. The objective of this research is to examine the Community-based tourism (CBT) approach in order to achieve several SDGs to strengthen local economy. This study employs a qualitative approach that includes observation and interviews conducted in phases with Kutu Wetan Village, Indonesia. The village has the competitive advantage of having several cultural attractions with rich history story about the presence of Ponorogo regency. All of the measures in this study are used with the intention of stimulating the development of all tourism facilities to increase the destination’s appeal that diversifying the local economy and creating jobs. Results shows that Kutu Wetan Village still lack variety of entrance points (tour packages, cultural events, homestays, culinary option, and transportation business). Successful implementation of CBT Kutu Wetan are depends on their cooperative mindset and local’s strong economic interest. To achieve long-term sustainable tourism development in supporting the local economy, it is important for Kutu Wetan village to build an appealing and genuine destination that offers diversify tourist attraction while maintaining the surrounding environment and culture.
FACTORS INFLUENCING PURCHASE INTENTION AND ACTUAL PURCHASE OF FREE TO PLAY GAMES: THE CASE OF VALORANT GAMES Rabulizat, Tritanio Nizar; Chairy, Chairy; Rahmiati, Filda; Goenadhi, Felix
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32265

Abstract

Pasar game terus berkembang selama bertahun-tahun, menyumbang pendapatan signifikan dari penjualan "item dalam game". Pendapatan dari penjualan "item dalam game" di Valorant dianggap sangat tinggi, mengingat bahwa Valorant adalah game First Person Shooter (FPS) gratis. Penelitian ini bertujuan untuk mengidentifikasi pengaruh ekspektasi kinerja, motivasi hedonis, dan pengaruh sosial terhadap niat beli dan pembelian aktual pemain Valorant di Indonesia. Penelitian ini menggunakan metode purposive sampling, mengumpulkan 215 responden menggunakan Google Forms untuk mendistribusikan kuesioner di komunitas game di Facebook dan Discord yang telah memainkan Valorant selama lebih dari satu tahun, dan telah menggunakan item dalam game selama lebih dari satu tahun. Partial Least Squares Structural Equation Modeling (PLS-SEM) digunakan untuk analisis statistik. Hasil penelitian ini menunjukkan bahwa motivasi hedonis dan pengaruh sosial memiliki pengaruh positif terhadap niat beli dan pembelian aktual. Namun, harapan kinerja tidak mempengaruhi baik niat beli maupun pembelian yang sebenarnya. Ditemukan bahwa gamer Indonesia lebih cenderung melakukan pembelian jika mereka melihat keuntungan yang nyata.   The gaming market has continued to grow over the years, contributing significant revenue from selling “in-game items”. The revenue from selling “in-game items” in Valorant is considered very high, knowing that Valorant is a free First Person Shooter (FPS) game. This research aims to identify the influence of performance expectancy, hedonic motivations, and social influence on Valorant players' purchase intention and actual purchases in Indonesia. This research used a purposive sampling method, collecting 215 respondents using Google Forms to distribute questionnaires within gaming communities on Facebook and Discord having played Valorant for over a year, and having used in-game items for over a year. Partial Least Squares Structural Equation Modeling (PLS-SEM) employed for statistical analysis. The result of this research shows that hedonic motivations and social influence have a positive influence on purchase intention and actual purchase. However, performance expectancy did not influence both purchase intention and actual purchase. It was found that Indonesian gamers are more likely to make purchases if they perceive tangible advantages
Social Return on Investment (SROI) Analysis on Social Project in Hegar Manah Village Goenadhi, Felix
Lentera Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This report presents a Social Return on Investment (SROI) analysis for a community streetlight installation project in Hegar Manah Village, a location with a historically high rate of motorcycle theft and associated social harms. The core objective of the initiative is to enhance public safety and reduce criminal activity by improving road illumination in a known hotspot for crime. The SROI methodology—a framework that quantifies and monetizes social, economic, and emotional outcomes—is employed to provide a comprehensive evaluation of the project's value beyond basic financial metrics. Key calculation parameters include an annual prevention of 4.5 robbery cases, each with an average social cost of Rp 57,000,000, resulting in a total avoided cost of Rp 256,500,000 per year. After applying adjustment factors for deadweight and attribution, the net annual social value is Rp184,680,000. With an initial project cost of only Rp3,400,000, the resulting SROI is 54.3: every Rp1 invested generates approximately Rp54.30 in social value. Projecting the impact over five years, the SROI rises to 271.6, underscoring the high effectiveness and scalability of this intervention. Complementary literature and empirical studies corroborate the significant crime-reducing effects of street lighting, supporting the robust outcomes observed in this case study. The findings demonstrate that targeted infrastructure projects can generate substantial social and economic benefits, making a strong case for community-driven safety initiatives
Community-Based Sustainable Tourism Village through Nature and Culture Tourism Rahmiati, Filda; Ismail, Yunita; Amin, Grace; Goenadhi, Felix; Chairy, Chairy
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 23 No. 1 (2023)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2023.231.13537

Abstract

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy.
Pengembangan Model Edutourism Di Pertanian Terpadu Bukit Tursina, Bogor Goenadhi, Felix; Komalasari, Farida; Kumar, Suresh; Witono, Aloysius Bambang Memet
Lentera Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Community Service Program (PkM) at Bukit Tursina Integrated Agriculture aims to develop the area into an edutourism destination based on sustainable integrated agriculture. With an environmentally friendly approach, Bukit Tursina is a food production center and an educational model for sustainable agricultural and livestock practices. This initiative is designed to enhance the community’s skills in managing educational tourism, encourage active involvement from local communities, and create interactive learning experiences for visitors. The methods used include initial observations, needs analysis, area development planning, the creation of educational modules, tour guide training, and pilot testing of the edutourism program. Additionally, the program involves structuring the tourism area, installing educational elements, and implementing social media promotional strategies. The expected outcomes of this program include improving the community’s capacity to manage educational tourism professionally, increasing the number of visitors, and raising awareness of sustainable agricultural practices.
Co-Authors Adhi Setyo Santoso Amin, Grace Boxiang, Zhang Chairy Chairy Farida Komalasari Filda Rahmiati Hanif Adinugroho Widyanto Hariri, Mohammed Kumar, Suresh Prayoga, Tasya Zahwa Rabulizat, Tritanio Nizar Rianthomy, Adam Raihan Usman, Meiske Aulia Utami, Ajeng Sekar Wagino, Azzah Al-afnan Witono, Aloysius Bambang Memet Yunita Ismail, Yunita Yusuf, Ryan Firdaus