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All Journal Journal of Humanities and Social Studies SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education
Prayoga, Tasya Zahwa
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Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits Rahmiati, Filda; Nugraha, Rendika; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.1634

Abstract

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This paper shows that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic.
Co-Authors Amin, Grace Daniela, Lerissa Filda Rahmiati Goenadhi, Felix Hanafiah, Hally Hariri Bakri, Mohammed Hariri, Mohammed Lampatar, Jonathan Mangkurat, R. S. Bayu Rendika Nugraha Rianthomy, Adam Raihan Richard Jokhu, Jean Siregar, Jonathan Lampatar Usman, Meiske Aulia Utami, Ajeng Sekar Wagino, Azzah Al-afnan Yunita Ismail, Yunita