Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Galuh Kinanti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Upaya Menggunakan Whatsapp Bisnis Dalam Branding Dan Pengembangan UMKM Oleh Mahasiswa KKNT MBKM UPN “Veteran” Jawa Timur Zumrotul Fitriyah; Natasya Intan Ayu Praditha; Hanif Ardhi Pranata; Galuh Kinanti
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.299

Abstract

As long as there is an internet connection, social media can be accessed by anyone, regardless of location or time zone. Small and medium entrepreneurs use social media that is widely accessible, simple, and fast as a marketing medium to be bolder in promoting their products. The material in the UPN "Veteran" UPN "Veteran" East Java Thematic KKN activities is the difficulties faced by MSMEs in developing their businesses which are the inspiration for this article. The purpose of this research activity is to learn more about the importance of digitalization through social media, such as opening shops on Instagram, Tiktok, Facebook and Whatsapp, for businesses that can offer or encourage product sales with the aim of increasing sales turnover. The research method of this article is a qualitative research method arranged descriptively. Furthermore, the task of innovation is needed to encourage organizational progress in expanding market access by using virtual entertainment-based data innovation, especially in the use of WhatsApp Business which can be used as the leading promotional correspondence medium. With the existence of the Thematic Real Work Lecture program, it is hoped that by using social media in the form of WhatsApp Business for counseling and training on MSME development in the areas where the Thematic Real Work Lecture program is being carried out from UPN "Veteran" East Java can educate the wider community about the importance of social media in development business, keep abreast of the times and make the most of it.
Green Marketing, Brand Image dan Kualitas Produk: Faktor Kunci dalam Keputusan Pembelian The Body Shop di Surabaya Galuh Kinanti; Supriyono; Reiga Ritomiea Ariescy
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3908

Abstract

In the current era of globalization, global warming is one of the most frequently discussed environmental pollution problems. One of the main problems facing the world today is global warming. The influence of green marketing helps reduce the impact of global marketing, with the presence of green marketing indicating a change in people's behavior in consuming and using certain goods or services. One company that has implemented the green marketing concept with the aim of reducing the negative impact of plastic waste is The Body Shop. This research aims to evaluate the influence of Green Marketing, Brand Image, and Product Quality on Purchasing Decisions for The Body Shop in Surabaya. Data was collected through questionnaires distributed online using Google Forms to respondents. A total of 108 respondents from The Body Shop consumers in Surabaya participated in this research. The analysis technique used is a component-based SEM method with the smartPLS application. The research results show that Green Marketing has no influence on Purchasing Decisions, while Brand Image and Product Quality have a positive and significant influence on Purchasing Decisions for The Body Shop in Surabaya.
Co-Authors Hanif Ardhi Pranata Natasya Intan Ayu Praditha Reiga Ritomiea Ariescy SUPRIYONO Zumrotul Fitriyah