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PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita
Jurnal MEBIS (Manajemen dan Bisnis) Vol 4 No 2 (2019): Desember 2019
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.64

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaran lingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasan merek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasan merek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampel tersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakan adalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minat beli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungan tidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dan signifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikan dalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belum mampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.

PEMANFAATAN KAOS JEMBERAN SEBAGAI CENDERAMATA DALAM MEMPERKENALKAN KEARIFAN LOKAL DAN PARIWISATA JEMBER Siti Husnul Hotimah; Reiga Ritomiea Ariescy
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Local wisdoms is part of the culture of a society that can not be separated from the language of the community itself. Local wisdoms is usually inherited from generation to generation through stories by word of mouth. Local wisdoms of an area can not be known away without telling anyone. Therefore, the government needs to introduce local wisdom of Jember region with a unique medium that can be embedded in the public mind or tourists. In this article the authors describe how the use of T-shirt as a souvenir Jemberan in introducing local wisdom Jember. Kaos Jemberan a shirt by pictures or words that represent the culture, customs or characteristic of Jember City. Kaos Jemberan through public and tourists can understand how the culture in Jember, how hallmark of Jember, Jember City uniqueness and various other things about the Jember City.

Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis Choiri, Aditya Rafiqul; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24964

This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.

Strategi Telemarketing dalam Meningkatkan Keputusan Pembelian Aplikasi Trustmedis Retno Nurul Solichah; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24966

Telemarketing is a direct marketing method used by companies to reach customers by telephone. This strategy is considered very efficient because it allows companies to promote their products or services directly to consumers without having to meet the customers in person. PT Inovasi Teknologi Solusindo, known as Trustmedis, is one of the companies engaged in the health technology sector. This company provides software solutions based on Electronic Medical Records (EMR) for health facilities. This study uses a qualitative method with an observational approach. Data collection was carried out directly in the field while the author was undergoing an MBKM Internship at PT. Inovasi Teknologi Solusindo (Trustmedis) from August to December 2024. The results of the study, the telemarketing strategy at PT. Inovasi Teknologi Solusindo (Trustmedis) has been running well because of the benefits felt by customers from telemarketing carried out by Trustmedis, as well as the information provided that can increase customer knowledge about the products offered.

Analisis Efektivitas Penggunaan Video Content Sebagai Media Promosi pada Perusahaan PT. Inovasi Teknologi Solusindo (Trustmedis) Reza Amalia Melindasari; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24971

This study aims to analyze the effectiveness of using video content as a promotional media at PT. Inovasi Teknologi Solusindo (Trustmedis), a company engaged in the technology sector with Electronic Medical Records (EMR) as its main product. Along with the rapid development of technology and social media, companies are utilizing platforms such as Instagram and TikTok to reach a wider audience and increase product awareness. This study uses a qualitative case study method with an observational approach during the MBKM program in August-December 2024. Data was collected through social media analytics and Customer Relationship Management (CRM) to assess the effectiveness of video content. The results of the study show that the use of video content, especially through Instagram Reels and TikTok, has proven to be more effective in attracting audience attention compared to text or image posts. Video content that combines educational, entertainment, and promotional elements can increase reach, engagement, and build consumer trust in the products being promoted. In addition, the application of Call to Action (CTA) in videos also contributes to increased interaction and product sales. This study concludes that video content is an effective promotional strategy for PT. Inovasi Teknologi Solusindo in introducing Electronic Medical Records (EMR) products and building stronger relationships with consumers through social media.

Upaya Meningkatkan Kapabilitas Sales Engineer dan Account Manager Telkom Regional IV Kalimantan Melalui Product Knowledge dalam Kegiatan Kambel (Kamis Belajar) Nur Fitriah Ramadhana; Reiga Ritomiea Ariescy
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Roda bisnis perusahaan selalu berputar. Perusahaan terus berlomba untuk berinovasi dan meningkatkan kualitas produk mereka untuk mempertahankan kepuasan pelanggan. Semakin baik kualitas yang diberikan, maka loyalitas pelanggan akan terbentuk dengan baik sehingga di masa yang akan datang dapat terjadinya pembelian berulang dan meningkatnya kepercayaan pelanggan. Penelitian ini bertujuan untuk menjelaskan strategi yang dilakukan divisi Solution & Offering untuk mengoptimalkan pengetahuan dan keterampilan Sales Engineer dan Account Manager terhadap perkembangan produk layanan dan jasa telkom. Penelitian ini dilakukan dengan pendekatan kualitatif metode observasi. Hasil penelitian menunjukkan bahwa kegiatan KAMBEL dalam meningkatkan kapabilitas Sales Engineer dan Account Manager melalui product knowledge memiliki dampak positif. Hal tersebut dapat dilihat melalui proyek yang masuk melalui Solution Monitoring Sheet dengan list of project yang sedang berjalan terdapat lebih dari 200 proyek.

Satisfaction and Loyalty of Honda Motorcycle Consumers in Jember Reiga Ritomiea Ariescy
Journal of Economics, Business, and Government Challenges Vol. 1 No. 02 (2018): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.19

This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.

Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis Choiri, Aditya Rafiqul; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24964

This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.

Strategi Telemarketing dalam Meningkatkan Keputusan Pembelian Aplikasi Trustmedis Retno Nurul Solichah; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24966

Telemarketing is a direct marketing method used by companies to reach customers by telephone. This strategy is considered very efficient because it allows companies to promote their products or services directly to consumers without having to meet the customers in person. PT Inovasi Teknologi Solusindo, known as Trustmedis, is one of the companies engaged in the health technology sector. This company provides software solutions based on Electronic Medical Records (EMR) for health facilities. This study uses a qualitative method with an observational approach. Data collection was carried out directly in the field while the author was undergoing an MBKM Internship at PT. Inovasi Teknologi Solusindo (Trustmedis) from August to December 2024. The results of the study, the telemarketing strategy at PT. Inovasi Teknologi Solusindo (Trustmedis) has been running well because of the benefits felt by customers from telemarketing carried out by Trustmedis, as well as the information provided that can increase customer knowledge about the products offered.

Analisis Efektivitas Penggunaan Video Content Sebagai Media Promosi pada Perusahaan PT. Inovasi Teknologi Solusindo (Trustmedis) Reza Amalia Melindasari; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24971

This study aims to analyze the effectiveness of using video content as a promotional media at PT. Inovasi Teknologi Solusindo (Trustmedis), a company engaged in the technology sector with Electronic Medical Records (EMR) as its main product. Along with the rapid development of technology and social media, companies are utilizing platforms such as Instagram and TikTok to reach a wider audience and increase product awareness. This study uses a qualitative case study method with an observational approach during the MBKM program in August-December 2024. Data was collected through social media analytics and Customer Relationship Management (CRM) to assess the effectiveness of video content. The results of the study show that the use of video content, especially through Instagram Reels and TikTok, has proven to be more effective in attracting audience attention compared to text or image posts. Video content that combines educational, entertainment, and promotional elements can increase reach, engagement, and build consumer trust in the products being promoted. In addition, the application of Call to Action (CTA) in videos also contributes to increased interaction and product sales. This study concludes that video content is an effective promotional strategy for PT. Inovasi Teknologi Solusindo in introducing Electronic Medical Records (EMR) products and building stronger relationships with consumers through social media.

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