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All Journal Jurnal Ilmiah Pertanian ( JIPERTA) Journal Online Manajemen ELPEI (JOMEL) Jurnal Pengembangan dan Pengabdian Masyarakat
Fadila, Putri
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Analisis Pemasaran Buah Naga (Hylocereus Polirhizus) Studi Kasus: Desa Teratak Nagodang Kecamatan Ujung Padang Kabupaten Simalungun Fadila, Putri; Tantawi, Ahmad Rafiqi; Siregar, Rahma Sari
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 6, No 1 (2024): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v6i1.3158

Abstract

This article aims to determine the marketing channels for dragon fruit and the efficiency of dragon fruit marketing channels in Taratak NagodangVillage, Ujung Padang District, Simalungun Regency. The Problem focuses on marketing channels and the efficiency of dragon fruit marketing channels. The theoretical references used in reviewing this article are Kotler’s (2015) theory for marketing channels and Su’udi’s (2018) theory with marketing margins. This research is qualitative and quantitative descriptive research. The research sample for dragon fruit farmers used random sampling, while the sample for traders used the census method, and the consumer sample used the incidental sampling method. The results of the research show that there is one level of the channel formed in the marketing of dragon fruit in Taratak Nagodang Village, Ujung Padang District, Simalungun Regency, namely from farmers to collecting traders, then wholesalers, retailers, and finally external consumers. Taratak Nagodang Village is the closest city to Batu Bara and Meranti. The lowest marketing margin for dragon fruit is with a margin percentage of 28% for collecting institutions and for all efficient marketing institutions with a value of 48%. Wholesalers with an efficiency value of 7% are the most efficient institutions.
Sosialisasi Pemberian Jus Mentimun Sebagai Upaya Penurunan Hipertensi Lansia di Desa Koto Baru Ridhwan, Ridhwan; Mutmainah, Mutmainah; Devitasari, Andrisa; Fadila, Putri; Astuti, Mery; Yanta, Yoga Okta; Safatullah, Raden Aqsal; Amri, Ary Dean
BangDimas Jurnal Pengembangan dan Pengabdian Masyarakat Vol 3 No 2 (2024): Jurnal Pengembangan dan Pengabdian Masyarakat (Juli 2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jppm.v3i2.36131

Abstract

Hipertensi atau darah tinggi masih menjadi masalah kesehatan utama di dunia. Penyakit ini ditandai dengan tekanan darah sistolik lebih dari 140 mmHg dan diastolik lebih dari 90 mmHg, diukur dua kali dengan interval lima menit saat kondisi istirahat. Hipertensi dapat menyebabkan berbagai komplikasi serius seperti penyakit jantung, stroke, dan gangguan ginjal. Kegiatan ini bertujuan meningkatkan pengetahuan masyarakat Desa Koto Baru mengenai hipertensi serta upaya menurunkan tekanan darah secara efektif. Metode yang digunakan adalah penyuluhan langsung kepada masyarakat, khususnya kelompok lansia usia 45-70 tahun, melalui ceramah yang dilakukan secara luring di balai desa. Materi penyuluhan mencakup pengertian hipertensi, faktor risiko, dan pola hidup sehat untuk pencegahan serta pengendalian tekanan darah. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan peserta setelah penyuluhan. Diharapkan kegiatan ini dapat meningkatkan kesadaran masyarakat sehingga mereka mampu mengelola hipertensi demi kesehatan dan kualitas hidup yang lebih baik. Keberlanjutan program ini penting agar dampak positifnya dapat dirasakan secara berkelanjutan. Selain itu, partisipasi aktif masyarakat akan mendukung terciptanya lingkungan yang sehat dan bebas dari risiko hipertensi.
Peran Viral Marketing, Live Streaming, and e-WOM terhadap Keputusan Pembelian di Live Streaming E-Commerce Kalimantary, Citra Raenalda; Dewi, Chindy Puspita; Nabila, Nazwa Nakiyah; Fadila, Putri; Sanapang, Gracela Marisa
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.476

Abstract

This study aims to analyze the influence of viral marketing, live streaming, and electronic word of mouth (e-WOM) on purchasing decisions on live streaming-based e-commerce platforms. The study used a quantitative explanatory approach with a survey method of consumers who had made purchases through live streaming commerce. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement model and structural model. The test results showed that all research indicators met the validity and reliability criteria. Empirical findings revealed that viral marketing and e-WOM had a positive and significant influence on purchasing decisions, while live streaming did not have a significant direct influence. Viral marketing acts as an initial trigger that increases consumer awareness and interest through social information dissemination. Meanwhile, e-WOM is the most dominant factor in influencing purchasing decisions because it functions as a form of social validation that can reduce risk perception and increase consumer trust. Live streaming plays a more active role as a means of consumer interaction and engagement that has an indirect impact on purchasing decisions, thus requiring the support of other factors such as trust and credible consumer reviews. In conclusion, an effective digital marketing strategy for live streaming commerce needs to focus on creating viral content and strengthening positive e-WOM, with live streaming being used as a supporting tool to increase engagement and overall marketing effectiveness.
Co-Authors AHMAD RAFIQI TANTAWI AMRI, ARY DEAN Astuti, Mery Chindy Puspita Dewi, Chindy Puspita Devitasari, Andrisa Kalimantary, Citra Raenalda Mutmainah Mutmainah Nabila, Nazwa Nakiyah Ridhwan Ridhwan, Ridhwan Safatullah, Raden Aqsal Sanapang, Gracela Marisa Siregar, Rahma Sari Yanta, Yoga Okta